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✦Ghazal Alagh, Who Built the Product Behind the Promise ✦How D2C Changed What A Brand Launch Looks Like ✦Can AI Advertising Build Emotional Memory Or Only Attention ✦How Nirma’s Jingle Undercut Surf And Rewrote The Detergent Market ✦How Brands Decide Which Language To Post In ✦Will Audiences Trust AI Recommendations More Than Influencers ✦OpenAI And Samsung Move From Memory Supply To Building Chips Together ✦Burger King Opens Its 600th India Restaurant In The City Where It Started ✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy ✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment ✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate ✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds ✦Ghazal Alagh, Who Built the Product Behind the Promise ✦How D2C Changed What A Brand Launch Looks Like ✦Can AI Advertising Build Emotional Memory Or Only Attention ✦How Nirma’s Jingle Undercut Surf And Rewrote The Detergent Market ✦How Brands Decide Which Language To Post In ✦Will Audiences Trust AI Recommendations More Than Influencers ✦OpenAI And Samsung Move From Memory Supply To Building Chips Together ✦Burger King Opens Its 600th India Restaurant In The City Where It Started ✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy ✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment ✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate ✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds

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#openai

Halftone paper cutout of a silicon chip and a memory module, marking the OpenAI and Samsung Electronics collaboration on next-generation AI chips

OpenAI And Samsung Move From Memory Supply To Building Chips Together

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A rolled newspaper and two chain links as halftone cutouts, for the Indian Express Group partnership with OpenAI on discovery and attribution

Indian Express Group Signs OpenAI Deal Covering Seven Languages

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A folded newspaper and a speech bubble as halftone cutouts, for the BCCL and OpenAI content partnership covering ChatGPT attribution

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A halftone paper cutout of a speech bubble and a price tag on a flat coloured background

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Dali Rajic, Chief Revenue Officer at OpenAI

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Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

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A chat interface icon beside a sliding reasoning control

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Line-art illustration of a hub-and-spoke partner network marking OpenAI's advertising expansion

OpenAI Moves to Scale Its Ads Business Through a Partner Ecosystem

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