Your Daily Dose of Ad World Buzz
Latest
✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult
Feature

Social-First

38 stories

How Indian brands, creators and agencies build for the feed: meme culture, moment marketing, creators as media, and the social-first playbook.

A halftone photograph being pulled in two directions by opposing cut-paper arrows, on a saturated cobalt ground
Social First

The Rights Problem Hiding In Every UGC Campaign

A hashtag is not a licence. Most brands running user-generated campaigns do not own a single frame of what comes back.

A halftone hand holding one small photograph while much larger empty frames hang behind it, on a saturated hot pink ground

Why Nano Influencers Outperform Their Follower Count

A halftone mouth in profile with several differently shaped cut-paper speech bubbles emerging, on a saturated amber ground

How Brands Decide Which Language To Post In

More

Is Social Commerce Actually Working In India?

Why Employees Are Becoming A Brand’s Most Credible Creators

What Brands Should Do In The First Hour Of A Social Crisis

Culture Moves at Gen Z Speed, Can Brands Keep Up?

Why Dark Social Is India’s Biggest Measurement Blind Spot

Why Authenticity Is the Hardest Metric in Social-First Advertising

More in Social-First
A halftone collage of a young person’s face, offset in two bands, beside a blank smartphone on a flat blue background

From Creators to Communities: Why Brands Need to Build Offline Connections With Gen Z

A halftone collage of festive lamps and phones filming a celebration, on amber

How Internet Culture Is Changing Festive Advertising in India

A halftone hand writing at a keyboard, surrounded by speech bubbles and window frames

The New Role of Copywriters in Meme and Creator Campaigns

An illustrated hand balancing a stopwatch, a shield and a lightbulb on a set of scales

How Brands Balance Speed, Approval and Creativity on Social Media

A halftone portrait of a woman with folded arms beside a speech bubble on cyan

Why Founder-Led Content Is Becoming a Brand Asset

A halftone hand placing one card into an even row of cards, on a pale mint ground

How Social-First Brands Build Trust Through Everyday Content

A small monochrome figure standing amid a burst of grey arrows flying outward from a red starburst

The Risk of Chasing Trends Without a Brand Strategy

A halftone hand marking a chart beside a crossed-out heart icon and cut-out figures

How Brands Measure Social-First Campaigns Beyond Likes and Shares

Two halftone hands holding a magnifying glass over a phone screen, on green

Why Social Search Is Becoming as Important as Google Search

Cut-out portraits of regional creators scattered across an orange ground

How Regional Creators Are Changing Brand Communication

Cut-out figures arranged in a ring around bold paper shapes, on a teal ground

The Future of Brand Communities in India

A collage of a smartphone ringed by concentric circles, cut-out crowds and a handshake on a purple ground

Why Meme Pages Became Powerful Advertising Partners

22

How Brands Use Pop Culture Without Looking Desperate

23

The Anatomy of a Great Brand Reply

24

Why Social Media Teams Are Becoming Mini Newsrooms

Older →
Page 1 of 2 · 38 stories