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✦Archies Builds A Factory Where Rakhi Gifts Are Assembled From Feelings✦Philips Made Yash Its Grooming Ambassador Because Fans Caught Him Using One✦Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah✦Parag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMC✦Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities✦Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business✦Can AI-Generated Work Win A Cannes Lion, And Should It?✦Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?✦PV Sindhu Becomes Brand Ambassador For Hero Future Energies✦Reliance And Rolls-Royce Will Build A Combat Engine In India✦AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim✦Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi✦Archies Builds A Factory Where Rakhi Gifts Are Assembled From Feelings✦Philips Made Yash Its Grooming Ambassador Because Fans Caught Him Using One✦Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah✦Parag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMC✦Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities✦Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business✦Can AI-Generated Work Win A Cannes Lion, And Should It?✦Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?✦PV Sindhu Becomes Brand Ambassador For Hero Future Energies✦Reliance And Rolls-Royce Will Build A Combat Engine In India✦AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim✦Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi
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Social-First

21 stories

How Indian brands, creators and agencies build for the feed: meme culture, moment marketing, creators as media, and the social-first playbook.

Why Social Search Is Becoming as Important as Google Search
Social First

Why Social Search Is Becoming as Important as Google Search

Young Indians increasingly search Instagram and YouTube, not Google. Why social search is becoming as important as Google search, and what brands must do about it.

How Regional Creators Are Changing Brand Communication

How Regional Creators Are Changing Brand Communication

The Future of Brand Communities in India

The Future of Brand Communities in India

More

Why Meme Pages Became Powerful Advertising Partners

How Brands Use Pop Culture Without Looking Desperate

The Anatomy of a Great Brand Reply

Why Social Media Teams Are Becoming Mini Newsrooms

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

More in Social-First
How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

How Social Listening Turns Into Campaign Ideas

Why Gen Z Can Smell Forced Brand Content Instantly

Why Gen Z Can Smell Forced Brand Content Instantly

How Brands Choose the Right Influencers Beyond Follower Count

How Brands Choose the Right Influencers Beyond Follower Count

Why Every Brand Wants to Sound Like a Creator Now

Why Every Brand Wants to Sound Like a Creator Now

The Rise of Social-First Agencies in India

The Rise of Social-First Agencies in India

How Creators Became the New Media Channels for Brands

How Creators Became the New Media Channels for Brands

Why Moment Marketing Works Only When the Brand Has a Point of View

Why Moment Marketing Works Only When the Brand Has a Point of View

Inside the Social Media War Room: How Brands React in Real Time

Inside the Social Media War Room: How Brands React in Real Time

How Indian Brands Build Meme Culture Without Becoming Cringe

How Indian Brands Build Meme Culture Without Becoming Cringe

All 21 stories shown