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✦PHD Media Appoints Sarvesh Pawshe General Manager - Strategy For Marico✦Abhishek Marwah Joins Medanta Labs As DGM - Head Of Marketing✦Tarun Singh Promoted To AVP - Sales & Marketing At Max Healthcare✦Innocean India Appoints Ruchi Mishra Vice President To Drive South India Growth✦Vinay Subramanyam Joins Mondelez International As VP - Marketing In India✦Kuldeep Singh Bais Elevated Associate Vice President At Jindal Steel Ltd✦Ratnesh Pandey Named Vice President - Marketing At Schneider Electric India✦The New Advertising Supply Chain: What Happens When AI Connects Strategy, Creative And Media?✦Nitin Saini Elevated To General Manager - Indonesia At Mondelez International✦Gazal Maheshwari Joins Madison World As Vice President✦Singapore Airlines Names Aswin K General Manager - India✦Pragya Bijalwann Elevated Business Head - Home Comfort Products At Voltas✦PHD Media Appoints Sarvesh Pawshe General Manager - Strategy For Marico✦Abhishek Marwah Joins Medanta Labs As DGM - Head Of Marketing✦Tarun Singh Promoted To AVP - Sales & Marketing At Max Healthcare✦Innocean India Appoints Ruchi Mishra Vice President To Drive South India Growth✦Vinay Subramanyam Joins Mondelez International As VP - Marketing In India✦Kuldeep Singh Bais Elevated Associate Vice President At Jindal Steel Ltd✦Ratnesh Pandey Named Vice President - Marketing At Schneider Electric India✦The New Advertising Supply Chain: What Happens When AI Connects Strategy, Creative And Media?✦Nitin Saini Elevated To General Manager - Indonesia At Mondelez International✦Gazal Maheshwari Joins Madison World As Vice President✦Singapore Airlines Names Aswin K General Manager - India✦Pragya Bijalwann Elevated Business Head - Home Comfort Products At Voltas
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Social-First

17 stories

How Indian brands, creators and agencies build for the feed: meme culture, moment marketing, creators as media, and the social-first playbook.

How Brands Use Pop Culture Without Looking Desperate
Social First

How Brands Use Pop Culture Without Looking Desperate

There is a fine line between feeling part of the culture and trying to buy in. How Indian brands use pop culture without looking desperate, and the right to a reference.

The Anatomy of a Great Brand Reply

The Anatomy of a Great Brand Reply

Why Social Media Teams Are Becoming Mini Newsrooms

Why Social Media Teams Are Becoming Mini Newsrooms

More

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

More in Social-First
Why Gen Z Can Smell Forced Brand Content Instantly

Why Gen Z Can Smell Forced Brand Content Instantly

How Brands Choose the Right Influencers Beyond Follower Count

How Brands Choose the Right Influencers Beyond Follower Count

Why Every Brand Wants to Sound Like a Creator Now

Why Every Brand Wants to Sound Like a Creator Now

The Rise of Social-First Agencies in India

The Rise of Social-First Agencies in India

How Creators Became the New Media Channels for Brands

How Creators Became the New Media Channels for Brands

Why Moment Marketing Works Only When the Brand Has a Point of View

Why Moment Marketing Works Only When the Brand Has a Point of View

Inside the Social Media War Room: How Brands React in Real Time

Inside the Social Media War Room: How Brands React in Real Time

How Indian Brands Build Meme Culture Without Becoming Cringe

How Indian Brands Build Meme Culture Without Becoming Cringe

All 17 stories shown