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✦Opraah's OPay Promises Exclusive Creators Payment In 48 Hours✦The Rise Of The In-House Agency In India✦What Brands Should Do In The First Hour Of A Social Crisis✦The Story of Arun Nanda, the Adman Who Built Rediffusion✦Why Agency Culture Breaks During Pitches✦Infinite References: Is AI Making Creatives Less Curious?✦What Happens When Clients Benchmark Your Work Against AI✦Agency Vs Brand Side: Where Do Creative Careers Grow Differently?✦Culture Moves at Gen Z Speed, Can Brands Keep Up?✦How Campaigns Get Their Names✦How Liril’s Waterfall Changed What Indian Advertising Could Show✦Will Procurement Judge Agencies On Speed Instead Of Headcount?✦Opraah's OPay Promises Exclusive Creators Payment In 48 Hours✦The Rise Of The In-House Agency In India✦What Brands Should Do In The First Hour Of A Social Crisis✦The Story of Arun Nanda, the Adman Who Built Rediffusion✦Why Agency Culture Breaks During Pitches✦Infinite References: Is AI Making Creatives Less Curious?✦What Happens When Clients Benchmark Your Work Against AI✦Agency Vs Brand Side: Where Do Creative Careers Grow Differently?✦Culture Moves at Gen Z Speed, Can Brands Keep Up?✦How Campaigns Get Their Names✦How Liril’s Waterfall Changed What Indian Advertising Could Show✦Will Procurement Judge Agencies On Speed Instead Of Headcount?

Case Studies

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How a piece of work was made, told by the people who made it. Long-form project studies across identity, packaging, campaigns and design.

The vial daily multivitamin pack beside a blister strip of capsules, showing the pixel logotype and the printed checkbox grid
Case Studies

vial: A Modular Identity System for Everyday Wellness

A multivitamin packaging and identity project that reimagines supplement packaging as a designed system, prioritising consistency over intervention.

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