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✦Apostrophe Ventures Names Three Managing Partners✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Memac Ogilvy Promotes Yasser Hamdy To Lead Its PR Business✦ACKO Health Insurance Sells Discipline Instead Of Fear✦SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic✦Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli✦What Happens When Audiences Use AI Ad Filtering?✦Is The 30-Second Film Still The Ultimate Creative Prize?✦Apostrophe Ventures Names Three Managing Partners✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Will AI Cause Brand Sameness?✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Memac Ogilvy Promotes Yasser Hamdy To Lead Its PR Business✦ACKO Health Insurance Sells Discipline Instead Of Fear✦SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic✦Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli✦What Happens When Audiences Use AI Ad Filtering?✦Is The 30-Second Film Still The Ultimate Creative Prize?

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How a piece of work was made, told by the people who made it. Long-form project studies across identity, packaging, campaigns and design.

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