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✦Abhishek Mathur Promoted To Director Of Digital Buying At Publicis✦Parikshit Sharma Takes Bloomingdale PR Into Southeast Asia✦Creator18 Builds Out Its Leadership Under Anurag Iyer✦What Happens To AI Search Advertising?✦What Happens When The Intern Knows The Tool Better Than The Creative Director?✦No Secrets Enters India With Rannvijay Singha As A Shareholder✦EMOMEE Hands Maars Communicates Its India Communications✦The Minimalist Deepens Its AFC Furniture Solutions Mandate✦Bluesky Triples Its Video Limit To Ten Minutes✦Sony Puts Six Former India Players In The Women’s Asia Cup Box✦Anarock Launches ARC, An Agency Built Around Its Lead Engine✦Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears✦Abhishek Mathur Promoted To Director Of Digital Buying At Publicis✦Parikshit Sharma Takes Bloomingdale PR Into Southeast Asia✦Creator18 Builds Out Its Leadership Under Anurag Iyer✦What Happens To AI Search Advertising?✦What Happens When The Intern Knows The Tool Better Than The Creative Director?✦No Secrets Enters India With Rannvijay Singha As A Shareholder✦EMOMEE Hands Maars Communicates Its India Communications✦The Minimalist Deepens Its AFC Furniture Solutions Mandate✦Bluesky Triples Its Video Limit To Ten Minutes✦Sony Puts Six Former India Players In The Women’s Asia Cup Box✦Anarock Launches ARC, An Agency Built Around Its Lead Engine✦Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears

Ad Tech

62 stories

The platforms and tools behind modern marketing: adtech and martech launches, AI moving into the workflow, and the infrastructure agencies actually run on.

A halftone paper cutout of a speech bubble and a price tag on a flat coloured background
Ad Tech

OpenAI Opens ChatGPT To Advertising In India

Search sold intent at the moment someone typed a query. This sells it at the moment they are still deciding what the question is.

Halftone paper cutout of a television home screen grid and a remote control on a saturated orange background, for the Huella and VIDAA partnership

Huella Partners VIDAA To Put NEXad On The Smart TV Home Screen

Halftone paper cutout of a television set and a wearable measurement device, for Nielsen’s currency update

Nielsen Updates Its TV Currency Methodology From 31 August

More

Adobe Firefly Adds Music, Speech And Sound Effects Generation

VDO.AI Expands Its NDTV Deal With Two Native Video Formats

Meta AI Adds Content And Ad Performance Tools For Small Businesses

Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects

Red FM Will Clone Its RJs As AI Digital Twins With AskSila

YouTube Will Count A View From The First Frame On Every Format

More in Ad Tech
Illustration of an advertising brief being reduced to a web address and a budget

Meta Wants Ad Creation Fully Automated By The End Of This Year

Illustration of two digital advertising platforms crossing in revenue for the first time

Meta Is Set To Pass Google In Digital Ad Revenue For The First Time

A stylised camera aperture beside a flowing script-letter shape

Instagram Changes Wordmark For First Time In A Decade, App Icon Stays

A geometric gemstone icon beside a code bracket symbol

Google Launches Gemini 3.7 Flash For Coding And AI Agent Workflows

A kitchen whisk beside a data-flow arrow icon

Wonderchef Partners With WebEngage To Scale Personalised Customer Journeys

A musical note wearing a small identification tag, paper-cutout style

Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges

A single glowing spark opening outward into many smaller connected sparks

Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

A play-button shape climbing a rising staircase of view-count bars

YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger

Nielsen To Acquire DoubleVerify For $2.15 Billion

A chat interface icon beside a sliding reasoning control

OpenAI Updates ChatGPT, Expands GPT-5.6 Luna Access For Free Users

A streaming remote control beside a rising advertising revenue chart

Roku Q2 Advertising Revenue Grows 25% To $673 Million

22

Snapdeal Rolls Out AI Suite For Personalised Fashion Discovery

23

Reliance Retail Ventures Acquires Furrl's AI-Powered Fashion Technology

24

Nielsen To Acquire DoubleVerify In $2.15 Billion Deal

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