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✦Pets Take the Mic in General Insurance Council’s Charming New Campaign✦Fastrack’s ‘Groove’ Collection Turns Up the Volume on Indie Style✦Sambit Mohanty to Lead McCann Bangalore as Executive Vice President✦Hakuhodo Strengthens Leadership Team with Key Appointments✦BREEZER Tribe Drops Merch and Music Ahead of Friendship Day✦Flipkart Minutes Delivers Bollywood Nostalgia with ₹9 Veggie Campaign✦Saif Ali Khan Named Brand Ambassador for Sparsh Pearl✦Centerfruit and Paytm Add Flavor to Payment Alerts✦Wella Professionals Names Manushi Chhillar as Brand Ambassador in India✦Kriti Sanon Joins Magic Moments Vodka as Brand Ambassador✦Shreyas Iyer Named Brand Ambassador for HELL ENERGY DRINK in India✦Experience Commerce Wins Digital Mandate for Tropical Agro’s Brand Transformation✦Pets Take the Mic in General Insurance Council’s Charming New Campaign✦Fastrack’s ‘Groove’ Collection Turns Up the Volume on Indie Style✦Sambit Mohanty to Lead McCann Bangalore as Executive Vice President✦Hakuhodo Strengthens Leadership Team with Key Appointments✦BREEZER Tribe Drops Merch and Music Ahead of Friendship Day✦Flipkart Minutes Delivers Bollywood Nostalgia with ₹9 Veggie Campaign✦Saif Ali Khan Named Brand Ambassador for Sparsh Pearl✦Centerfruit and Paytm Add Flavor to Payment Alerts✦Wella Professionals Names Manushi Chhillar as Brand Ambassador in India✦Kriti Sanon Joins Magic Moments Vodka as Brand Ambassador✦Shreyas Iyer Named Brand Ambassador for HELL ENERGY DRINK in India✦Experience Commerce Wins Digital Mandate for Tropical Agro’s Brand Transformation
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Brand Comebacks

How India's most iconic brands fell, faded or faltered, and clawed their way back. Nostalgia, reinvention, trust and the anatomy of a comeback.

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