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Feature

Brand Comebacks

13 stories

Study Indian brand comebacks through reinvention, nostalgia, trust, positioning and the marketing choices behind memorable brand revivals.

A collage of a vintage wooden television set beside a modern flat screen on a magenta ground
Brand Comebacks

BPL: Reviving a Legacy Electronics Brand in a New Market

BPL was a 1990s electronics champion before global brands took over. Why reviving a legacy tech name is one of the hardest comebacks of all.

Wooden barrels beside a dark rum bottle in a warm toned collage

Old Monk: The Brand That Stayed Alive Without Advertising

A collage of a motorcycle, riders in helmets and an open road with arrows

Royal Enfield: From Fading Motorcycle Brand to Global Cult

More

Tanishq: From Market Skepticism to India's Most Trusted Jeweller

Maggi: The Ultimate Trust-Rebuild After the 2015 Crisis

Rasna: A Childhood Summer Brand Fights to Stay Relevant

Kinetic Luna: From Middle-Class Icon to Electric Comeback

Tata Sierra: The Return of an Iconic SUV Nameplate

BSA: A British-Indian Motorcycle Heritage Returns

More in Brand Comebacks
A collage of classic motorcycle photographs cut into diagonal strips on orange

Yezdi: The Nostalgia-Led Motorcycle Revival

A halftone motorcycle over concentric rings, on a green ground with cut paper shapes

Jawa: How a Legendary Motorcycle Brand Came Back

A vintage scooter and a modern electric scooter split by a lightning bolt

Bajaj Chetak: From Scooter Icon to Electric Comeback

A halftone hand holding a glass bottle of cola on a red ground with cut paper shapes

The Campa Cola Comeback: How Reliance Revived a Forgotten Indian Cola

All 13 stories shown