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✦Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design ✦VETO Takes Exclusive OTT Rights For Davis Cup 2026 In India ✦Red FM Will Clone Its RJs As AI Digital Twins With AskSila ✦WPP Media Wins The India Media Mandate For Daawat ✦Star Health Turns The Back Of Billboards Into Its Brand Promise ✦Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?✦YouTube Will Count A View From The First Frame On Every Format ✦If Everyone Has The Same AI Tools, What Makes A Creative Valuable?✦How Brand Tone of Voice Is Decided Inside Creative Rooms ✦Sports Dunk Takes Over Boxer Harsh Gill's Commercial Deals ✦Snabbit has appointed Pradeep Yadav head of operations ✦Sidharth Nandwani Promoted To Associate VP At Performics India ✦Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design ✦VETO Takes Exclusive OTT Rights For Davis Cup 2026 In India ✦Red FM Will Clone Its RJs As AI Digital Twins With AskSila ✦WPP Media Wins The India Media Mandate For Daawat ✦Star Health Turns The Back Of Billboards Into Its Brand Promise ✦Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?✦YouTube Will Count A View From The First Frame On Every Format ✦If Everyone Has The Same AI Tools, What Makes A Creative Valuable?✦How Brand Tone of Voice Is Decided Inside Creative Rooms ✦Sports Dunk Takes Over Boxer Harsh Gill's Commercial Deals ✦Snabbit has appointed Pradeep Yadav head of operations ✦Sidharth Nandwani Promoted To Associate VP At Performics India

Feature

Brand Comebacks

6 stories

How India's most iconic brands fell, faded or faltered, and clawed their way back. Nostalgia, reinvention, trust and the anatomy of a comeback.

Tata Sierra: The Return of an Iconic SUV Nameplate

Brand Comebacks

Tata Sierra: The Return of an Iconic SUV Nameplate

The Tata Sierra was a 1990s cult SUV, too early for its market. How Tata revived the nameplate for an India now hungry for exactly that vehicle.

BSA: A British-Indian Motorcycle Heritage Returns

BSA: A British-Indian Motorcycle Heritage Returns

Yezdi: The Nostalgia-Led Motorcycle Revival

Yezdi: The Nostalgia-Led Motorcycle Revival

Jawa: How a Legendary Motorcycle Brand Came Back

More in Brand Comebacks

Bajaj Chetak: From Scooter Icon to Electric Comeback

Bajaj Chetak: From Scooter Icon to Electric Comeback

The Campa Cola Comeback: How Reliance Revived a Forgotten Indian Cola

The Campa Cola Comeback: How Reliance Revived a Forgotten Indian Cola

All 6 stories shown