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Campaigns That Built India

10 stories

The campaigns that changed how India feels, buys and celebrates. A series on the advertising that became culture.

Halftone collage of a ceiling fan mid-spin, marking the Havells Hawa Badlegi campaign
Campaigns That Built India

How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India

A ceiling fan is the least likely place to find an argument about caste, gender and religion. From 2013, Havells and Lowe Lintas put one there and kept it running for over a decade.

Halftone collage of a wristwatch in an open presentation box, marking Titan's Joy of Gifting campaign

How Titan Turned a Watch Into the Joy of Gifting

Halftone collage of a running shoe caught mid-stride, marking Nike's Da Da Ding campaign

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat

More

How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem

How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator

How Vodafone's ZooZoos Took Over IPL and Became India's Most Loved Ad Characters

How Asian Paints' Har Ghar Kuch Kehta Hai Gave Indian Homes a Voice

How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream

How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke

More in Campaigns That Built India
How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India

How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India

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