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✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult

Tribe Ticks

26 stories

Longer reads on why the advertising business behaves the way it does, and the shifts in culture, money and craft sitting underneath the week's news.

Halftone collage of a magnifying glass at extreme close crop, for influencer regulation in India
Tribe Ticks

How Influencer Regulation Changed The Advertising Business

The rules asked for a label. What they actually delivered was a paper trail, and that changed the business far more.

Halftone collage of a ribbon and scissors on a torn horizon band, for how D2C changed brand launches

How D2C Changed What A Brand Launch Looks Like

Halftone collage of an empty pedestal in deep negative space, for why brands stopped making mascots

Why Indian Advertising Stopped Making Mascots

More

The Rise Of The In-House Agency In India

How Vernacular OTT Built A New Mass Audience

What UPI Did To Indian Advertising

What Quick Commerce Did To The FMCG Media Plan

Why the Next Great Indian Brand May Not Come From a Metro

How AI Is Changing the Creative Process Inside Agencies

More in Tribe Ticks
A halftone bowl of steaming food beside a cut-out family group, on a red ground

How India's Food Brands Use Memory, Family and Comfort

A halftone typewriter with a smartphone rising from it, on a violet ground

How Social Media Changed the Role of the Copywriter

A halftone gramophone horn beside music notes and a muted speaker icon

The Fall of Jingles and the Loss of Sonic Memory

A halftone stadium floodlight tower beside a trophy and medals, on a green ground

How IPL Changed Indian Advertising Forever

A halftone stopwatch mid-tick, on a coral ground with cut paper shapes

The Rise of Moment Marketing and the Fall of Originality

A halftone hand holding a phone beside a crossed-out artist palette, on plum

The Creator Economy and the End of Polished Advertising

An illustrated rocket climbing beside a rising arrow, coins and a rupee symbol

How Advertising Changed After India Became a Startup Nation

A halftone hand cutting newspaper with scissors, among cut paper shapes

How Indian Brands Are Using Culture as a Media Plan

A halftone hand holding a magnifying glass over a jigsaw piece, beside lightbulbs

The Business Problem Behind Every Creative Problem

A halftone rotary telephone beside an hourglass on a burnt orange ground

Why Nostalgia Has Become India's Most Powerful Brand Strategy

A halftone phone on a tripod inside a ring light, on an olive ground with cut paper shapes

How Regional Creators Became the New Media Agencies

A halftone smartphone beside a large speech bubble and paper planes on a slate ground

How Startups Changed the Language of Indian Advertising

22

Why Indian Advertising Is Becoming More Regional Than Ever

23

Skore’s ‘Won Love’ Champions Consent in Modern Love

24

Ranbir Kapoor & Triptii Dimri Issue Public Apology in Myntra’s Latest Ad

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