Ad Tribe — daily news on India’s advertising industry
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
Some brands are never bought by the people who decide them. That changes what a brand is for.
The Industry Loves 30 Under 30. What Happens After 40?
Ashish Krishana Sharma Takes Broadband Into The Smaller Towns
YouTube Would Rather You Asked Than Searched
PeopleMeta Appoints Akshay Gandotra as Global Marketing Lead for Business Messaging
BrandsGlobal Desi Takes Its Festive Campaign Walking Through Bombay
CampaignsTrue Balance Puts Its Next Loan Film In An Eye Clinic
PeopleBistro by Blinkit Appoints Suvigya Awasthi as Director of Marketing
BrandsLimca Puts India Gate And An Auto On A Can
PeopleVikas Bhatia Takes The Operating Chair At A Sixty-Year-Old Brewer
Tribe TicksWhat Happened To The Thirty Second Film
The Industry Loves 30 Under 30. What Happens After 40?
An industry that runs on lists of the young has never been asked to explain where the people on those lists go fifteen years later.
The Junior Creative Who Has Never Worked Without AI
Every senior person in the building learned the job without it, and is quietly measuring the newest hire against an apprenticeship that no longer exists.
Why Younger Talent Is Less Impressed By Agency Prestige
The name on the building used to be most of the offer. A generation that can see the work without the letterhead is pricing it differently.
What Does An Art Director Actually Do Today?
The job used to be defined by what the person could make. It is now mostly defined by what the person decides not to.
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
Some brands are never bought by the people who decide them. That changes what a brand is for.
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
03
Girish Mathrubootham, Who Marketed Software Like a Product
04
P.C. Musthafa, Who Branded Something Nobody Branded
05
T.S. Kalyanaraman, Who Bought Trust With a Face
06
Sridhar Vembu, Who Made Refusal the Positioning
07
R.G. Chandramogan, Who Started With Ice Candy
Global Desi Takes Its Festive Campaign Walking Through Bombay
A festive campaign that refuses to be staged, shot in the city it is named after.
Limca Puts India Gate And An Auto On A Can
03
An Actor Takes The Creative Chair At A Year-Old Shoe Brand
04
Vaani Kapoor Becomes The Face Of GetLook's Salon At Home
05
PC Chandra Jewellers Signs Pratibha Ranta After A Teaser Run
06
McCain Foods Buys A Gujarat Potato Plant It Did Not Build
07
JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link
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Ad world news, campaigns and moves, a few times a week. No noise.
How Hutch's Pug Explained A Mobile Network To India
Coverage is the most boring claim in telecom and the only one that matters. A dog made it watchable for a decade.
How Maggi Sold A Category India Did Not Have
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How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It
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How Tata Salt’s Desh Ka Namak Turned A Commodity Into A Claim
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How Google’s Reunion Made A Search Box Feel Like A Border Crossing
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How Ariel’s Share The Load Put A Chore At The Centre Of An Argument
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How Mile Sur Mera Tumhara Became The Film India Cannot Agree On
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
03The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India