Ad Tribe — daily news on India’s advertising industry
Why The Carousel Post Came Back
Brands spent years chasing video. The swipeable stack of slides turned out to be doing quieter work all along.
Creative Fatigue Is Now Called By A Model
UnFoldMart Wins Meteoric Cosmeceutiicals AI Visibility Mandate
Varun Beverages Q3 Results: Profit Up 13.5% To Rs 830.6 Crore
Work LifePromotion Without Preparation: What Happens After The New Title?
PeopleAnkit Kishore Joins Reckitt As Digital Marketing Manager
CampaignsTwo Brothers India Farms Asks: Have We Lost Pehle Wali Diwali?
CampaignsLenovo's Damn The Odds Campaign Turns A Workday Into A Broadway Musical
PeoplePropagate India Elevates Alisha Furniturewalla To SVP, Digital
CampaignsZomato's 'Have A WOW Diwali' Campaign Stars Saif Ali Khan
NewsOktoBuzz Wins Social Media Mandate For Tata Crucible Quiz
Promotion Without Preparation: What Happens After The New Title?
The title arrives on a Monday. The skills it assumes are expected by Tuesday.
Can Great Work Come From Exhausted Teams?
The industry tells stories about work made at 3am. It tells fewer about the work that died there.
Do You Need Advertising School To Work In Advertising?
Agencies hire the book, not the certificate. The question is whether school is the fastest way to build the book.
What Would Make A 23-Year-Old Choose Agency Life?
The agency is no longer the obvious first job for a creative graduate. It has to make a case.
Prathap Reddy, Who Made a Hospital Something You Choose
The hardest brand shift is not persuading people to prefer you. It is teaching them that they get to choose.
Ramoji Rao, Who Built an Audience Before a Market
03
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
04
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
05
Girish Mathrubootham, Who Marketed Software Like a Product
06
P.C. Musthafa, Who Branded Something Nobody Branded
07
T.S. Kalyanaraman, Who Bought Trust With a Face
Varun Beverages Q3 Results: Profit Up 13.5% To Rs 830.6 Crore
PepsiCo's bottler grew revenue 33% and volumes 28.7%, but higher packaging costs pulled the EBITDA margin down 140 basis points.
Cinépolis India Partners House Of Candy For In-Cinema Confectionery
03
Diageo India Ad Spend Rises 57% In Q2 To Rs 378 Crore
04
Bonkers Corner Names Anushka Sen Brand Ambassador
05
Indus Appstore Rebrands As PhonePe Appstore, Adds Gift Cards And Top-Ups
06
Stoga By FITPASS Targets Rs 50 Crore After A Year With No Ads
07
HUL Ad Spend Falls 9.3% In Q2 To Rs 1,481 Crore
How Hero Honda Sold A Motorcycle On Arithmetic
Motorcycle advertising everywhere else sells escape. In India it sold a number, and the number won for twenty years.
How Lifebuoy Sold Soap As A Household Duty
03
How Pepsi Lost Control Of Its Own Line, And Won
04
How Raymond Sold Cloth By Describing A Kind Of Man
05
How Vicks Put A Legal Argument Inside A Film About A Mother
06
How Idea Made A Phone Network Argue About India
07
How Surf Excel Argued That The Stain Was The Point
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
03Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India