Ad Tribe — daily news on India’s advertising industry
Chinmayee Rout Joins EssenceMediacom To Lead Google India Planning
Intern to running planning on the client, in a little over two years. The ladder is shorter than it used to be.
Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon
Wondrlab Puts Seven AI Agents Behind Influencer Campaigns In WondrAgents
Duolingo Turns Ullu Da Pattha Into A Compliment For Punjabi Learners
CampaignsSpeakX Signs MS Dhoni To Tell India Muh Khol, English Bol
NewsPixxel Raises 100 Million Dollars In The Largest Indian Space Round
PeopleTewolde Gebremariam Takes Operational Charge Of Air India
Ad TechReBid Adds ChatGPT Ads Activation And Analytics To Its Platform
The Ai ShiftWhat Advertising Becomes When AI Agents Do The Buying
Campaigns That Built IndiaHow Surf’s Lalitaji Made Thrift The Smart Woman’s Argument
Creative RoomHow Sound and Music Are Chosen for an Ad Film
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Why Agency Culture Breaks During Pitches
Everything an agency says about how it treats people is written for ordinary weeks. Pitches are not ordinary weeks.
Agency Vs Brand Side: Where Do Creative Careers Grow Differently?
One gives you range and no follow-through. The other gives you follow-through and one brand. Both are real.
Why The Next Great Ad May Not Look Like An Ad
The most effective thing a brand made this year may not be recognisable as advertising to the people who judge advertising.
Why Feedback Is The Most Underrated Skill In Advertising
The difference between a note that improves the work and one that just moves it is a skill. It is almost never taught.
Sameer Mehta, the Quieter Half of boAt
Every visible founder has somebody minding the thing being sold. At boAt that division of labour is unusually explicit.
Aman Gupta, Who Made the Founder the Advertisement
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Kunal Shah, Who Made Exclusivity the Product
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Nikhil Kamath, the Other Half of the Zerodha Argument
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Nithin Kamath, Who Built India’s Largest Broker Without Advertising
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Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle
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Ashwath Swaminathan, Growth Marketing Under a Stopwatch
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Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon
Six products became eighteen in fifteen months, and four of the new fragrances exist only on one marketplace.
Vijay Sales Signs Rahul Dravid To Sell Apnapan
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Guess Watches Names Tamannaah Bhatia Its India Brand Ambassador
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Quickeee Puts Clothes On A Sixty Minute Clock In Mumbai
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Reliance Starts An Ice Cream Brand Called Bombay Creamery
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Ranveer Singh Becomes The Face Of Pune Developer Jhamtani
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InsuranceDekho And RenewBuy Merge Into One Distribution Platform
The Buzz, in your inbox.
Ad world news, campaigns and moves, a few times a week. No noise.
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How Surf’s Lalitaji Made Thrift The Smart Woman’s Argument
Surf could not win on price, so it changed what price meant. Lalitaji did not defend the cost. She reframed it as evidence of judgement.
How Liril’s Waterfall Changed What Indian Advertising Could Show
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How Happydent's Palace Lit a Kingdom With Teeth
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How Thanda Matlab Coca-Cola Annexed a Hindi Word
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How SBI Life's Main Se Hum Made Insurance Sound Like Growing Up
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How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket
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How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
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