Ad Tribe — Your Daily Dose of Ad World Buzz

UNIBIC's 'A Biskut Moment' campaign for Swaadesi Biskut

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

UNIBIC has launched 'A Biskut Moment', a new campaign for Swaadesi Biskut built around India's culture of spontaneous conversation.

Parachute Advansed's 'Aisa Kya Hai?' shampoo campaign film

Campaigns

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Brands

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

The Latest

Ad Tech

Anthropic To Make Claude Available With In-Country Inference In India Via Amazon Bedrock

News

$Sunil Manhas, Executive Vice President at TBWA\Lintas$

TBWA\Lintas Appoints Sunil Manhas As Executive Vice President

Punit Kulkarni, Vice President - Client Services at WPP Media

Punit Kulkarni Named Vice President, Client Services At WPP Media

Mihir Bhatt, Chief Financial Officer at WPP Australia & New Zealand

Mihir Bhatt Named Chief Financial Officer At WPP Australia & New Zealand

Laurie Collins, outgoing Consulting Director at Ogilvy

Laurie Collins Exits Ogilvy After 12 Years

Prashant Shetty, incoming Head of Ad Sales at Zee Entertainment

Prashant Shetty Exits JioStar To Join Zee Entertainment As Head Of Ad Sales

Sukumar Hebbar, incoming Managing Director and CEO of Tata Projects

Sukumar Hebbar Named Managing Director And CEO Of Tata Projects

FeatureBrand BuildersAll →

Brand Builders

Narayana Murthy, the Man Who Built Trust as a Brand

Narayana Murthy built Infosys's brand through transparency and governance rather than advertising. How trust became the product itself.

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Bharat Puri, the Executive Who Built Brands in Three Categories

Madhukar Parekh, the Man Behind Fevicol's Household Name

Rahul daCunha, Keeper of Amul's Sixty-Year Voice

CampaignsAll →

Campaigns

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

UNIBIC has launched 'A Biskut Moment', a new campaign for Swaadesi Biskut built around India's culture of spontaneous conversation.

Campaigns

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

Saranya Ponvannan and Sruthi Hariharan in Licious's Tharam Adhu Nirantharam campaign film

Campaigns

Licious Puts The Spotlight On Fish Quality In New Chennai Campaign

Campaigns

Go Colors Names Shraddha Kapoor As Its First-Ever Brand Ambassador

DBS Bank India Turns Business Banking Into Everyday Family Stories

FatakPay Signs Vaani Kapoor as It Repositions Into a Financial Super App

Stayfree Launches Zero Tension, Double Protection With Kiara Advani

Roku Turns Its Screensaver Into a Campaign With See You in Roku

FeatureSocial-FirstAll →

Social First

The Creator Brief: What Brands Get Wrong Before the Content Is Made

Social First

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Social First

Why Comment Sections Are the New Focus Groups

Social First

How Influencer Marketing Moved From Awareness to Performance

Influencer spend in India is moving from impressions to orders. Inside affiliate codes, cost-per-order and the shift from awareness to performance, and its limits.

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

Why Gen Z Can Smell Forced Brand Content Instantly

How Brands Choose the Right Influencers Beyond Follower Count

BrandsAll →

Brands

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

KALKI has named Janhvi Kapoor and Ishaan Khatter as the faces of its Bride & Groom Couture '26 collection.

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Nutrazen Signs Milind Soman as Brand Ambassador

Malabar Gold & Diamonds Signs MS Dhoni as Brand Ambassador

Nehlia Developers Names Randeep Hooda as Brand Ambassador

Illustration of a cricket cap, bat and ball marking BKT's extended Big Bash League partnership

BKT Extends Big Bash League Golden Cap Partnership Through 2028-29

Illustration for Mercedes-Benz India's Indian Padel Tour title partnership

Mercedes-Benz India Becomes Title Partner of the Indian Padel Tour

Newsletter

The Buzz, in your inbox.

Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

Indian Ad Legends

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

NCLT Admits TV Vision Into Insolvency Over PNB's ₹294.66-Crore Claim

Excel Entertainment Launches Excel Music With Universal Music Group

Story TV Expands Into South India Across Four Languages

Qantas Expands OMD's Media Remit Across Seven Asian Markets

BBDO India Wins the Integrated Creative Mandate for LT Foods' Daawat

NCDEX Unveils New Identity, Launches NCDEX NIDHI Mutual Fund Platform

Primex Media Services Wins Parul University's Digital PR Mandate

Arena Media India Wins Keo Karpin's Integrated Media Mandate

FeatureCreative RoomAll →

Creative Room

How Teams Know When an Idea Is Finished

Creative Room

How Creative Leaders Review Work Without Breaking the Idea

Creative Room

The Life of a Campaign Idea: From Rough Thought to Final Presentation

Creative Room

The Difference Between a Creative Idea and a Sellable Idea

What Happens in the Room Before a Big Brand Pitch

What Makes an Idea Worth Presenting to a Client

How Creative Teams Decide Between Safe Ideas and Brave Ideas

Why Good Ideas Get Killed Before They Reach the Client

Ad TechAll →

Anthropic brings Claude to India via Amazon Bedrock's in-country inference

Ad Tech

Anthropic To Make Claude Available With In-Country Inference In India Via Amazon Bedrock

Line-art illustration of a speech bubble and network marking SuperStuff.ai's Marko launch

Ad Tech

SuperStuff.ai Launches Marko, an AI Tool to Match Companies With Agencies

Line-art illustration of a dashboard and magnifying glass marking HubSpot's Agent Hub launch

Ad Tech

HubSpot Launches Agent Hub and Agent Builder in Public Beta

Line-art illustration of a central hub connected to six nodes, marking Netcore's rebrand to Netcore.ai

Ad Tech

Netcore Rebrands to Netcore.ai, Moves to an Agentic Marketing Platform

FeatureCampaigns That Built IndiaAll →

Halftone collage of a running shoe caught mid-stride, marking Nike's Da Da Ding campaign

Campaigns That Built India

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat

In 2016, Nike put Indian sportswomen on screen without softening them for approval. Da Da Ding changed the visual language of women's sport in India, and earned a sharp critique while doing it.