Ad Tribe — daily news on India’s advertising industry
Achyuth Chirravuri Joins UMM Skincare As Brand Marketing Lead
A Dentsu strategist moves to a wellness brand building around bathing, spas and experiences, where the product is closer to a ritual than a formulation.
VDO.AI Expands Its NDTV Deal With Two Native Video Formats
Urban Company Takes Its Unicommerce Deal To The UAE And Saudi Arabia
Meta AI Adds Content And Ad Performance Tools For Small Businesses
PeopleStarcom Promotes Resham Manaktala To Associate Vice President
BrandsR For Rabbit Launches BioMimic, A 10-Product Kids Care Range
PeopleNamrata Arora Joins Marico's True Elements From Ogilvy
CampaignsIonic Wealth Asks Investors To Get A Second Opinion
PeopleAbhishek Bhalotia Joins 360 ONE As Chief Growth And People Officer
The Ai ShiftDoes AI Make Pitching For New Business Fairer, Or Just Reward The Best Prompts?
PeopleShivani Goel Joins Reliance Brands As Vice President Marketing
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When Your Boss Is Younger Than You
Advertising's compressed career ladder has made being managed by someone younger common rather than rare. What actually makes that work has surprisingly little to do with age.
Is Advertising Still A Big-City Career?
Hybrid work has loosened advertising's grip on a handful of Indian metros. Whether real creative opportunity followed talent out of them is a separate question.
What Happens To Creative Careers After 40?
Only 8% of UK agency staff were over 51 in the IPA's 2025 census. A look at where experienced advertising creatives actually go once the visible path narrows.
If Everyone Has The Same AI Tools, What Makes A Creative Valuable?
The same AI tools sit on every creative's desktop now, in theory levelling the playing field entirely. It hasn't worked out that way, and the gap left behind is the interesting part.
Ashwath Swaminathan, Growth Marketing Under a Stopwatch
Ashwath Swaminathan, formerly of HUL, was named Swiggy's first Chief Growth and Marketing Officer in February 2024, overseeing food delivery and Instamart, then resigned that September ahead of Swiggy's IPO.
Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business
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Deepinder Goyal, the Man Who Gave a Delivery App a Personality
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Adwaita Nayar, the Discipline Behind Nykaa Fashion
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Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
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Falguni Nayar, Curation as a Trust Machine
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Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
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R For Rabbit Launches BioMimic, A 10-Product Kids Care Range
Every product in the line points at a biological mechanism it claims to imitate, which is a harder promise to make than gentle and natural.
Acer Signs Akshay Kumar As Brand Ambassador For House Of Acer
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Fossil Launches Machine X-1 With Varun Dhawan
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Zeeba Names Chef Vikas Khanna Its Global Brand Ambassador
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Crompton Rebrands Around A New Emblem And A Super-Premium Brand
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Wipro Consumer Care Buys 60% Of Skincare Brand DermaTouch
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Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design
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How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
In October 2013, Tanishq spent ninety seconds on a bride getting married again, with her young daughter in the frame. It did not argue for anything. It simply showed a wedding.
How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
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How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
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How Titan Turned a Watch Into the Joy of Gifting
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How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
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How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
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How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
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