Ad Tribe — daily news on India’s advertising industry
What Happens When Every Brief Is Urgent
Urgency is a useful signal exactly once. Used on everything, it stops carrying information and starts carrying only cost.
Meta Gives Facebook Users Direct Control Over Their Feed
Manashi Guha Named L'Oreal Country MD For Singapore And Malaysia
Reva by PNGS Names Sharvari Its First Brand Ambassador
NewsJioHotstar And The Peacock Hub Partner For Koffee With Karan's Final Season
BrandsMarzi by Primus Signs Suniel Shetty As Brand Ambassador
PeopleNexedge Capital Names Apurva Sahijwani Co-Founder
PeopleNikhil Gandhi Launches VYYB AI Technologies In Dubai
NewsMyntra Rolls Out Instagram Affiliate Commerce With Meta
NewsTata Technologies Q2 Revenue Rises To Rs 1,698.80 Crore
NewsBajaj Consumer Care Q2 Profit Rises 66 Per Cent To Rs 70.15 Crore
What Happens When Every Brief Is Urgent
Urgency is a useful signal exactly once. Used on everything, it stops carrying information and starts carrying only cost.
The Industry Loves 30 Under 30. What Happens After 40?
An industry that runs on lists of the young has never been asked to explain where the people on those lists go fifteen years later.
The Junior Creative Who Has Never Worked Without AI
Every senior person in the building learned the job without it, and is quietly measuring the newest hire against an apprenticeship that no longer exists.
Why Younger Talent Is Less Impressed By Agency Prestige
The name on the building used to be most of the offer. A generation that can see the work without the letterhead is pricing it differently.
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
Some brands are never bought by the people who decide them. That changes what a brand is for.
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
03
Girish Mathrubootham, Who Marketed Software Like a Product
04
P.C. Musthafa, Who Branded Something Nobody Branded
05
T.S. Kalyanaraman, Who Bought Trust With a Face
06
Sridhar Vembu, Who Made Refusal the Positioning
07
R.G. Chandramogan, Who Started With Ice Candy
Reva by PNGS Names Sharvari Its First Brand Ambassador
A listed jewellery brand signs its first face, months after the IPO and ahead of a market expansion.
Marzi by Primus Signs Suniel Shetty As Brand Ambassador
03
Global Desi Takes Its Festive Campaign Walking Through Bombay
04
Limca Puts India Gate And An Auto On A Can
05
An Actor Takes The Creative Chair At A Year-Old Shoe Brand
06
Vaani Kapoor Becomes The Face Of GetLook's Salon At Home
07
PC Chandra Jewellers Signs Pratibha Ranta After A Teaser Run
The Buzz, in your inbox.
Ad world news, campaigns and moves, a few times a week. No noise.
How Surf Excel Argued That The Stain Was The Point
Every detergent had promised to remove the stain. Surf Excel asked whether the parent should have been worried about it at all.
How Hutch's Pug Explained A Mobile Network To India
03
How Maggi Sold A Category India Did Not Have
04
How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It
05
How Tata Salt’s Desh Ka Namak Turned A Commodity Into A Claim
06
How Google’s Reunion Made A Search Box Feel Like A Border Crossing
07
How Ariel’s Share The Load Put A Chore At The Centre Of An Argument
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
03The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India