Ad Tribe — daily news on India’s advertising industry
Apple Appoints Prasidha Menon As Head Of Product Communications, India
Nikhil Kant Joins Meta In A Consumer Marketing Role
Avik Chatterjee To Take Over As CEO Of Speciality Restaurants
Rishabh Ray Joins JioStar Creative Works As Associate Creative Director
PeopleKrishma Solanki Elevated To Senior Director At Publicis Groupe India
Indian Ad LegendsThe Story of Prasoon Pandey, the Director Who Filmed India's Most Loved Ads
The Ai ShiftIs AI Making Advertising More Creative Or More Predictable?
PeopleKunal Soni Elevated To MD, APAC Android Partnerships At Google
CampaignsShubman Gill Turns To Gemini To Find Cricket In Paris On His Pixel 11
CampaignsENO Stops Selling Acidity Relief And Starts Selling The Symptoms
Brand BuildersDeepinder Goyal, the Man Who Gave a Delivery App a Personality
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Young Creatives Are Changing What Advertising Calls An Idea
The 30-second film was advertising's default unit for a big idea. A generation of creatives raised on platforms is quietly replacing it with something looser.
Why Advertising Still Works Late
Late nights in advertising rarely come from having too much to do. They usually come from how late in the process the real decisions actually get made.
How Do You Actually Become A Copywriter In India?
There is no single accepted door into copywriting in Indian advertising. A practical look at the routes that actually work, and the ones that mostly don't.
Gen Z Does Not Want An Easy Agency. It Wants A Better One.
The common complaint that young advertising talent wants an easy ride badly misreads what Deloitte's Gen Z survey data actually shows they're asking for.
Deepinder Goyal, the Man Who Gave a Delivery App a Personality
Deepinder Goyal co-founded Foodiebay in 2008, renamed it Zomato in 2010, took it public in 2021, and restructured it as Eternal Limited in 2025 to house Zomato, Blinkit, District and Hyperpure under one parent.
Adwaita Nayar, the Discipline Behind Nykaa Fashion
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Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
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Falguni Nayar, Curation as a Trust Machine
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Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
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Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself
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Narayana Murthy, the Man Who Built Trust as a Brand
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Nexus Select Malls Expands Its District By Zomato Collaboration Beyond Shopping
The partnership adds dining and movie offers to an existing shopping tie-up, running across the Independence Day weekend through the District app.
Foxtale Names Shah Rukh Khan Brand Ambassador, Launches 'Let Your Glow Through'
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Indriya Announces Krithi Shetty As Brand Ambassador For Southern Markets
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Surya Kumar Yadav Joins Pro Govinda League As Brand Ambassador
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Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors
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Ali Fazal Joins Flite As Brand Ambassador
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Janhvi Kapoor Becomes The Face Of Renaissance Goa
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Ad world news, campaigns and moves, a few times a week. No noise.
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Instagram Changes Wordmark For First Time In A Decade, App Icon Stays
Google Launches Gemini 3.7 Flash For Coding And AI Agent Workflows
Wonderchef Partners With WebEngage To Scale Personalised Customer Journeys
Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges
How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
Jaago Re started as a media-efficiency problem. It ended up running a voter-registration drive that signed up six lakh Indians, because somebody noticed that tea wakes you up and the word could be pushed further.
How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
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How Titan Turned a Watch Into the Joy of Gifting
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How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
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How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
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How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
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How Vodafone's ZooZoos Took Over IPL and Became India's Most Loved Ad Characters
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