Ad Tribe — Your Daily Dose of Ad World Buzz

Instagram Changes Wordmark For First Time In A Decade, App Icon Stays

Instagram head Adam Mosseri unveiled a redesigned wordmark combining conventional typography with cursive elements, leaving the gradient app icon unchanged.

Three small hands pulling ropes attached to a single glowing lightbulb shape in a tug of war

The Ai Shift

Who Owns An AI-Generated Idea: The Client, Agency Or Technology Platform?

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Work Life

Why Advertising Still Works Late

The Latest

News

Ogilvy Names Kappie Kopp And Nicole Parkinson To Global Leadership Roles

Dali Rajic, Chief Revenue Officer at OpenAI

OpenAI Names Dali Rajic Chief Revenue Officer

Ravi Malani, Head of Portfolio Management Services at Sanctum Wealth

Ravi Malani Joins Sanctum Wealth As Head Of Portfolio Management Services

Shonali Chakravarty, Head of Communications, Sustainability and CSR at United Breweries Limited

Shonali Chakravarty Joins UBL To Lead Communications, Sustainability And CSR

Raj Heda Promoted To GM - Brand & Communications At Vodafone Idea

Ankur Agarwal, Senior Vice President, Client Services at WPP Media

Ankur Agarwal Elevated To Senior Vice President, Client Services At WPP Media

FeatureBrand BuildersAll →

Brand Builders

Adwaita Nayar, the Discipline Behind Nykaa Fashion

Adwaita Nayar, Nykaa co-founder and CEO of Nykaa Fashion since its 2018 launch, built the vertical around active curation and private labels including Nykd, 20Dresses and Pipa Bella.

Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business

Falguni Nayar, Curation as a Trust Machine

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

CampaignsAll →

A newspaper fold with a compass rose in place of a headline

Campaigns

Prega News Unpacks The 'NEWS' In Its Name For Independence Day

Conceptualised by FCB Kinnect, the film reframes the pregnancy detection brand's name as North, East, West and South, travelling across four Indian homes.

Campaigns

BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2

A suitcase and a folded shirt arranged like a fashion runway look

Campaigns

Snitch And Escape Plan Redefine Travel As A Style Statement

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Campaigns

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Noice Turns 'Noise' Into A Playful Brand Campaign

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

FeatureSocial-FirstAll →

Social First

Why Meme Pages Became Powerful Advertising Partners

Social First

How Brands Use Pop Culture Without Looking Desperate

Social First

The Anatomy of a Great Brand Reply

Social First

The Future of Brand Communities in India

Why Social Media Teams Are Becoming Mini Newsrooms

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

BrandsAll →

Brands

Foxtale Names Shah Rukh Khan Brand Ambassador, Launches 'Let Your Glow Through'

Indriya Announces Krithi Shetty As Brand Ambassador For Southern Markets

Surya Kumar Yadav Joins Pro Govinda League As Brand Ambassador

Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors

Ali Fazal Joins Flite As Brand Ambassador

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

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FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

Read the story of Prahlad Kakkar, one of Indian advertising's most influential figures, the ad filmmaker behind Pepsi, Maggi and Gold Spot and the founder of Genesis Film Production.

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

WPP Wins Waymo's Media Business Across North America And EMEA

Team Pumpkin Bags Social Media Mandate For Lavie Sport

The Practice And On Purpose Unite Under The Practice Group

Dentsu Creative Isobar Wins Integrated Creative Mandate For Blackberrys

TyresNmore Appoints The Minimalist As Its Integrated Digital Agency

Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions

Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal

PR Companion Wins PR Mandate For digiCloud Solutions

FeatureCreative RoomAll →

Creative Room

How Festive Campaigns Are Built Under Tight Deadlines

Creative Room

Why Some Ideas Look Great in the Room but Fail Outside It

Creative Room

How Advertising Teams Handle Last-Minute Changes

Creative Room

How Social Media Campaigns Are Built for Speed and Relevance

A TV commercial can take months to make. A social post reacting to a live moment sometimes has an hour. Here is how.

How Client Feedback Changes a Creative Idea

The Difference Between a Creative Idea and a Sellable Idea

How Teams Know When an Idea Is Finished

How Creative Leaders Review Work Without Breaking the Idea

Ad TechAll →

Ad Tech

Instagram Changes Wordmark For First Time In A Decade, App Icon Stays

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Ad Tech

Google Launches Gemini 3.7 Flash For Coding And AI Agent Workflows

A kitchen whisk beside a data-flow arrow icon

Ad Tech

Wonderchef Partners With WebEngage To Scale Personalised Customer Journeys

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Ad Tech

Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges

FeatureCampaigns That Built IndiaAll →

Halftone collage of a ceiling fan mid-spin, marking the Havells Hawa Badlegi campaign

Campaigns That Built India

How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India

A ceiling fan is the least likely place to find an argument about caste, gender and religion. From 2013, Havells and Lowe Lintas put one there and kept it running for over a decade.