Ad Tribe — Your Daily Dose of Ad World Buzz

A cricket ball and a broadcast camera as halftone cutouts, for ITW Universe taking global production and commercial rights to the India Japan T20I

ITW Universe Takes Global Rights For The First India Japan T20I

The first senior men's meeting between the two countries, played in Tochigi alongside the Asian Games, with the feed and the inventory in one pair of hands.

A mobile phone and a metro train as halftone cutouts, for the DMRC warning creators against attaching phones to moving Metro trains

Social First

DMRC Warns Creators Against Sticking Phones To Moving Metro Trains

A plastic bottle and a recycling symbol as halftone cutouts, for the SBI and Bisleri Bottles for Change plastic waste partnership

Brands

SBI Partners Bisleri For Plastic Waste Management Across Its Offices

The Latest

Brands

Akshay Surve Promoted To Senior Marketing Associate At JioStar Sports

Vishakha Khattri, appointed business head at Goodness of Design and Digital after eleven years across Leo Burnett, DDB Mudra and FCB Ulka

Goodness Of Design And Digital Appoints Vishakha Khattri As Business Head

Aditya Gupta Joins Cornitos As Head Of Marketing Branding And Innovations

Geetanjali Jain Joins JioStar As Director Of Sports Marketing

Pooja Sabharwal, promoted to senior vice president of corporate communications at Dream Sports after four years as vice president

Dream Sports Promotes Pooja Sabharwal To Senior Vice President Corporate Communications

Tushar Mehta, joining Haldirams as vice president of growth and marketing after leadership stints at Taco Bell, Coffee Island India and AB InBev

Tushar Mehta Joins Haldirams As Vice President Growth And Marketing

FeatureWork LifeAll →

A doorway with a staircase visible behind it where the lowest three steps are missing

Work Life

Will AI Make It Harder To Get Your First Agency Job?

The tasks juniors used to learn on are the tasks the tools do first. Nobody has said what juniors learn on now.

Why Agency Culture Breaks During Pitches

Everything an agency says about how it treats people is written for ordinary weeks. Pitches are not ordinary weeks.

Agency Vs Brand Side: Where Do Creative Careers Grow Differently?

One gives you range and no follow-through. The other gives you follow-through and one brand. Both are real.

Why The Next Great Ad May Not Look Like An Ad

The most effective thing a brand made this year may not be recognisable as advertising to the people who judge advertising.

FeatureBrand BuildersAll →

Brand Builders

Sameer Mehta, the Quieter Half of boAt

Every visible founder has somebody minding the thing being sold. At boAt that division of labour is unusually explicit.

Aman Gupta, Who Made the Founder the Advertisement

Kunal Shah, Who Made Exclusivity the Product

Nikhil Kamath, the Other Half of the Zerodha Argument

Nithin Kamath, Who Built India’s Largest Broker Without Advertising

Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle

Ashwath Swaminathan, Growth Marketing Under a Stopwatch

CampaignsAll →

Campaigns

Hafele India Puts Sachin Tendulkar Back In The Kitchen For Its Second Film

The first film linked a dishwasher to a century. The second one asks him to pick a finish, and the joke lands the same way.

Duolingo's owl mascot Duo dancing in a Punjabi celebration in the Ullu Da Pattha campaign film

Campaigns

Duolingo Turns Ullu Da Pattha Into A Compliment For Punjabi Learners

MS Dhoni in a hotel lobby in the SpeakX film for the Muh Khol, English Bol campaign

Campaigns

SpeakX Signs MS Dhoni To Tell India Muh Khol, English Bol

A CGI termite carrying a bundle being interviewed by another termite holding a fluffy microphone, from the Greenply film

Campaigns

Greenply Turns TermiVax Into A Termite News Bulletin

Smith & Jones Puts Pasta Masala In The School Tiffin

Edwards Lifesciences Argues That Breathlessness Is Not Just Age

Turtlemint Puts Its Own Agents At The Centre Of The Campaign

Vi Moves Its Dot And Puts Shah Rukh Khan Behind The Change

FeatureSocial-FirstAll →

A halftone crowd of small figures with one stepping forward carrying an oversized megaphone, on a saturated teal ground

Social First

Why Employees Are Becoming A Brand’s Most Credible Creators

A halftone alarm clock face beside a torn speech bubble, on a saturated red ground

Social First

What Brands Should Do In The First Hour Of A Social Crisis

A halftone cut-paper collage of a young person's face sliced into offset bands beside a bold empty speech bubble on a flat coral background

Social First

Culture Moves at Gen Z Speed, Can Brands Keep Up?

Social First

DMRC Warns Creators Against Sticking Phones To Moving Metro Trains

One video crossed 135 million views, and then everybody started copying the setup. Delhi Metro has now said stop.

Why Dark Social Is India’s Biggest Measurement Blind Spot

Why Authenticity Is the Hardest Metric in Social-First Advertising

From Creators to Communities: Why Brands Need to Build Offline Connections With Gen Z

How Internet Culture Is Changing Festive Advertising in India

BrandsAll →

Brands

SBI Partners Bisleri For Plastic Waste Management Across Its Offices

Training sessions for staff and housekeeping, collection from branches, and a recycling route. Small mechanics, very large footprint.

Anchor Oral Care Signs Jos Buttler As Its First International Ambassador

Magnum By Safari Signs Saif Ali Khan As Brand Ambassador

A car and a football as halftone cutouts, for Hyundai becoming official automotive partner of the UEFA Champions League for five seasons

Hyundai Becomes Official Automotive Partner Of The UEFA Champions League

A perfume bottle and a cosmetic tube, as halftone cutouts, for Prowl's expanded men's grooming range

Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon

Vijay Sales Signs Rahul Dravid To Sell Apnapan

Guess Watches Names Tamannaah Bhatia Its India Brand Ambassador

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FeatureIndian Ad LegendsAll →

A graphite pencil portrait of Arun Nanda, the adman who built Rediffusion

Indian Ad Legends

The Story of Arun Nanda, the Adman Who Built Rediffusion

Read the story of Diwan Arun Nanda, the IIM Ahmedabad gold medallist who left Hindustan Lever to co-found Rediffusion in 1973 and led it for half a century, behind campaigns from Eveready's Give Me Red to Gold Spot.