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YouTube Puts Amazon Products Into Its Affiliate Programme

Tags beat description links by more than 110 per cent on clicks. That number is the entire argument for the integration.

People

Priyanka Saini Leaves Cheil For BBDO As AVP

Parth Jindal, chairman of JSW MG Motor India

People

Parth Jindal Takes The Chair At JSW MG Motor India

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News

Priyanka Saini Leaves Cheil For BBDO As AVP

Parth Jindal Takes The Chair At JSW MG Motor India

Kiran Balasubramanian, head of communications for India at Lenovo

Lenovo Hands India Communications To Kiran Balasubramanian

Kalpesh Patankar, formerly group chief creative officer at VML India

Kalpesh Patankar Steps Down From VML India

Gajesh Yadav, lead for retail marketing and visual merchandising at Bata India

Bata India Puts Gajesh Yadav Over Retail Marketing And VM

Gatha Dhingra Joins Snitch As Brand Strategy Lead

FeatureWork LifeAll →

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Work Life

Is Advertising Addicted To Urgency?

Some deadlines come from the client. A surprising number come from the agency, and nobody can quite remember who set them.

Nobody Has Built The Agency Young Talent Actually Wants

Most agencies are still built for a workforce that no longer exists. What talent is actually asking for now looks less like a perk list and more like a genuine redesign.

Would You Choose Advertising Again?

Ask people in advertising this question honestly and the answer rarely comes fast. The hesitation itself, more than whatever yes or no follows it, turns out to be the interesting part.

What Happens When The Intern Knows The Tool Better Than The Creative Director?

For the first time in advertising's history, the newest person in the room can genuinely outperform the most senior one on a specific tool. That quietly reverses a very old script.

FeatureBrand BuildersAll →

Brand Builders

Nikhil Kamath, the Other Half of the Zerodha Argument

One brother built the company’s credibility. The other built its reach, largely by talking about things that were not the company.

Nithin Kamath, Who Built India’s Largest Broker Without Advertising

Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle

Ashwath Swaminathan, Growth Marketing Under a Stopwatch

Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business

Deepinder Goyal, the Man Who Gave a Delivery App a Personality

Adwaita Nayar, the Discipline Behind Nykaa Fashion

CampaignsAll →

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Campaigns

Odonil Makes Seven Films Instead Of Dubbing One

The joke is not about the smell. It is about what the neighbours say on the way home, which is a far more reliable motivator.

Campaigns

Tata Motors Turns What Everyone Already Says Into A Brand

A frame from the Kissht campaign film, Sachin Tendulkar mid-hiccup holding a glass of water

Campaigns

Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears

Sidharth Malhotra holding an MMTC-PAMP gold bar in the Purest And More campaign visual

Campaigns

MMTC-PAMP Makes Sidharth Malhotra The Face Of Purest And More

HDFC Life Builds A Term Insurance Film Around The Call You Dread

ACKO Health Insurance Sells Discipline Instead Of Fear

Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli

Sprite Tejas Express Begins A Six-Month Run To Delhi

FeatureSocial-FirstAll →

Social First

The New Role of Copywriters in Meme and Creator Campaigns

Social First

How Brands Balance Speed, Approval and Creativity on Social Media

Social First

Why Founder-Led Content Is Becoming a Brand Asset

Social First

How Internet Culture Is Changing Festive Advertising in India

The festive Diwali film is no longer the whole campaign. How internet culture is changing festive advertising in India, from personalisation to creator-led memes.

How Social-First Brands Build Trust Through Everyday Content

The Risk of Chasing Trends Without a Brand Strategy

How Brands Measure Social-First Campaigns Beyond Likes and Shares

Why Social Search Is Becoming as Important as Google Search

BrandsAll →

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Brands

KragBuzz Sports Dresses Three UP T20 League Sides

State leagues are cheap, local and televised. For an apparel brand, that combination is the whole point.

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Ather Builds An Ownership Business Around The Scooter

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No Secrets Enters India With Rannvijay Singha As A Shareholder

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InCred Capital Launches InCred Black For UHNI Clients

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Wipro Consumer Care Enters Pet Food With Snuggles

SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic

The Anti-Aging Centre Rebrands As The Longevity Centre And Signs Milind Soman

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Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →

A graphite pencil portrait of Mohammed Khan, the adman who built Enterprise

Indian Ad Legends

The Story of Mohammed Khan, the Gentleman Who Built Three Iconic Agencies

Read the story of Mohammed Khan, the elegant adman who learned his craft in 1960s London and went on to help found Rediffusion, run Contract and build Enterprise, shaping brands from NECC to Lakme.

Graphite pencil portrait of K.V. Sridhar, the Leo Burnett creative chief known across Indian advertising as Pops.

Indian Ad Legends

The Story of K.V. Sridhar, the Artist the Industry Calls Pops

A graphite pencil portrait of Prasoon Pandey, drawn with a film camera and a clapperboard

Indian Ad Legends

The Story of Prasoon Pandey, the Director Who Filmed India's Most Loved Ads

A graphite pencil portrait of Prahlad Kakkar, drawn with a film camera, clapperboard and diving gear

Indian Ad Legends

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

The Story of R. Balki, the Adman Who Turned Ideas Into Films

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

Motion Agency Buys Vehr And Doubles Down On Cincinnati

Ananya Birla Launches Birla Studios

Apple TV+ Raises Its Price Again, And Still Sells No Ads

Omnicom Merges Hearts & Science And Mediahub Into Hearts United

Google Messages Lets You Theme One Chat At A Time

OMD India Wins The Integrated Media Mandate For Ventura

VETO Takes India OTT Rights For The Billie Jean King Cup

EMOMEE Hands Maars Communicates Its India Communications

FeatureCreative RoomAll →

Creative Room

How Production Teams Turn Scripts Into Shootable Films

Creative Room

How Scripts Are Shaped Before an Ad Film Shoot

Creative Room

How AI Tools Are Changing the Creative Process

Creative Room

How Editors Find the Strongest Story Inside an Ad Film

A shoot generates far more footage than will ever air. Finding the story inside it is the editor's invisible craft.

How Advertising Teams Use Research Without Killing Creativity

How Designers, Writers, and Strategists Build One Idea Together

How Brand Tone of Voice Is Decided Inside Creative Rooms

How Meme Culture Enters Brand Campaigns

Ad TechAll →

Ad Tech

YouTube Puts Amazon Products Into Its Affiliate Programme

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Ad Tech

X Gives Away API Credits To Get Grok Bot Connected

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Ad Tech

VerSe Unveils SparkStation, An AI Pipeline For Whole Productions

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Ad Tech

OpenAI Opens ChatGPT To Advertising In India

FeatureCampaigns That Built IndiaAll →

Halftone collage of an ornate chandelier of bare bulbs glowing in darkness, marking the Happydent Palace commercial

Campaigns That Built India

How Happydent's Palace Lit a Kingdom With Teeth

The client asked for the international commercial: a girl on a date with a whiter smile. What McCann and Ram Madhvani delivered was a palace lit by human beings with gleaming teeth.