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✦Suchita Salwan, Who Turned A City Into A Product✦Synthetic Voice In Audio Advertising✦The Salary Conversation Nobody Has In Creative Agencies✦dentsu India Launches dentsu Performance Studio With A Bengaluru Creative Factory✦Lalita Tiwari Joins Motilal Oswal Financial Services To Lead Corporate Communications✦Teammate PR Wins The PR Mandate For Groversons Paris Beauty✦Vero Moda Makes Aditi Rao Hydari The Face Of Its Autumn-Winter 2026 Campaign✦Apple Lays Off A Handful Of Fitness+ Staff Working On Audio Features, Bloomberg Reports✦LTM Brings In Shekhar Kapur As Strategic Advisor To Its BlueVerse Craft AI Content Unit✦SPARSH Hospitals Asks Bengaluru To Stop Honking With "Horn Don't Maadi" For World Heart Day✦CBC Moves 31 Agencies To Technical Presentations For Its MSME Digital Advertising Panel✦Hindustan Coca-Cola Beverages Names Pooja Bedi General Counsel And Company Secretary✦Suchita Salwan, Who Turned A City Into A Product✦Synthetic Voice In Audio Advertising✦The Salary Conversation Nobody Has In Creative Agencies✦dentsu India Launches dentsu Performance Studio With A Bengaluru Creative Factory✦Lalita Tiwari Joins Motilal Oswal Financial Services To Lead Corporate Communications✦Teammate PR Wins The PR Mandate For Groversons Paris Beauty✦Vero Moda Makes Aditi Rao Hydari The Face Of Its Autumn-Winter 2026 Campaign✦Apple Lays Off A Handful Of Fitness+ Staff Working On Audio Features, Bloomberg Reports✦LTM Brings In Shekhar Kapur As Strategic Advisor To Its BlueVerse Craft AI Content Unit✦SPARSH Hospitals Asks Bengaluru To Stop Honking With "Horn Don't Maadi" For World Heart Day✦CBC Moves 31 Agencies To Technical Presentations For Its MSME Digital Advertising Panel✦Hindustan Coca-Cola Beverages Names Pooja Bedi General Counsel And Company Secretary

Ad Tribe — daily news on India’s advertising industry

Watercolour and ink portrait of Suchita Salwan, founder of Little Black Book
Brand Builders

Suchita Salwan, Who Turned A City Into A Product

It was not built for the restaurants with media budgets. It was built for the ones with a following and no way to reach it.

A flat vector character speaking into a microphone while an identical voice wave leaves a small box beside them
The Ai Shift

Synthetic Voice In Audio Advertising

Two sealed envelopes of different sizes lying side by side, one slightly open
Work Life

The Salary Conversation Nobody Has In Creative Agencies

The Latest
Ad Tech

dentsu India Launches dentsu Performance Studio With A Bengaluru Creative Factory

People

Lalita Tiwari Joins Motilal Oswal Financial Services To Lead Corporate Communications

News

Teammate PR Wins The PR Mandate For Groversons Paris Beauty

Brands

Vero Moda Makes Aditi Rao Hydari The Face Of Its Autumn-Winter 2026 Campaign

News

Apple Lays Off A Handful Of Fitness+ Staff Working On Audio Features, Bloomberg Reports

Ad Tech

LTM Brings In Shekhar Kapur As Strategic Advisor To Its BlueVerse Craft AI Content Unit

Campaigns

SPARSH Hospitals Asks Bengaluru To Stop Honking With "Horn Don't Maadi" For World Heart Day

News

CBC Moves 31 Agencies To Technical Presentations For Its MSME Digital Advertising Panel

PeopleAll →
Lalita Tiwari, lead, corporate communications at Motilal Oswal Financial Services

Lalita Tiwari Joins Motilal Oswal Financial Services To Lead Corporate Communications

Pooja Bedi, general counsel and company secretary at Hindustan Coca-Cola Beverages

Hindustan Coca-Cola Beverages Names Pooja Bedi General Counsel And Company Secretary

Parul Budhiraja, executive vice president at Ogilvy

Parul Budhiraja Joins Ogilvy As Executive Vice President

Sheetal Nagpal, marketing and communications manager at Novotel New Delhi City Centre

Sheetal Nagpal Joins Novotel New Delhi City Centre To Lead Marketing And Communications

Ankit Dhameja, senior vice president of strategy at WPP Media for Google India

Ankit Dhameja Joins WPP Media As SVP, Strategy, Leading Google India

Klaus Zellmer, incoming president and chief executive of Volvo Cars

Volvo Cars Names Skoda Chief Klaus Zellmer As Its Next President And CEO

FeatureWork LifeAll →
Two sealed envelopes of different sizes lying side by side, one slightly open
Work Life

The Salary Conversation Nobody Has In Creative Agencies

The market rate is public. Inside the building, it is the one subject with no meeting.

From Copywriter To Creator: The New Creative Skill Stack

The writing is still the job. It is now about half of what the job asks for.

The Unpaid Cost Of One Last Change

It takes ten seconds to ask for and an evening to absorb, and no line on any estimate records it.

What Nobody Tells You Before Your First Advertising Job

The work you were hired for is about a third of the job. Nobody mentions the other two thirds at the interview.

FeatureBrand BuildersAll →
Watercolour and ink portrait of Suchita Salwan, founder of Little Black Book
Brand Builders

Suchita Salwan, Who Turned A City Into A Product

It was not built for the restaurants with media budgets. It was built for the ones with a following and no way to reach it.

02
Watercolour and ink portrait of Ananth Narayanan, founder of Mensa Brands

Ananth Narayanan, Who Buys Brands Instead Of Building Them

03
Watercolour and ink portrait of Kaushik Mukherjee, co-founder of SUGAR Cosmetics

Kaushik Mukherjee, The Operator Behind SUGAR

04
Watercolour and ink portrait of Vineeta Singh, co-founder of SUGAR Cosmetics

Vineeta Singh, Who Built For The Indian Commute

05
Watercolour and ink portrait of Bhavish Aggarwal, founder of Ola and Ola Electric

Bhavish Aggarwal, Who Kept Changing The Category

06
Watercolour and ink portrait of Ritesh Agarwal, founder of OYO

Ritesh Agarwal, Who Standardised The Room

07
Watercolour and ink portrait of Harshil Mathur, co-founder of Razorpay

Harshil Mathur, Who Built a Brand for People Who Read Documentation

CampaignsAll →
An illustrated Bengaluru traffic jam with a frustrated auto driver, from the SPARSH Hospitals Horn Don't Maadi film
Campaigns

SPARSH Hospitals Asks Bengaluru To Stop Honking With "Horn Don't Maadi" For World Heart Day

A hospital picks the most Bengaluru habit there is, and asks what all that noise is doing to the city's heart.

Janhvi Kapoor in a trench coat holding a paper fan, from the King Koil Nothing, but King Koil film
Campaigns

King Koil Signs Janhvi Kapoor And Becomes King Koil Mattress Co. With "Nothing, But King Koil"

A tearful woman looks up in a hospital corridor, from the Star Health When India Looks Up In Worry film
Campaigns

Star Health Tells Four Families' Stories Through Sound In "When India Looks Up In Worry"

A man in an olive shirt walks between giant chess pieces on a green and white board, from the Liberty Shoes Chalo Apni Chaal film
Campaigns

Liberty Shoes Turns Its Autumn-Winter Range Into A Game Of Chess With Chalo Apni Chaal

Macaw Paints Turns Kartik Aaryan Into A Genie For Its Festive Home Makeover Film

realme Sends A Harry Potter Bus To Campuses In Five Cities

Insight Cosmetics Drives A Pink Makeup Van Through Mumbai's Ganpati Celebrations

Tata Steel Returns To We Also Make Tomorrow With Recycle Of Life

FeatureSocial-FirstAll →
A halftone handshake fragmented and reassembled against bold cut-paper geometric blocks, on a saturated forest green ground
Social First

Why B2B Brands Are Finally Getting Social Right

A halftone figure standing on a cut-paper platform that is visibly being pulled out from under them, on a saturated coral ground
Social First

What Happens To A Brand When The Algorithm Changes

A halftone photograph being pulled in two directions by opposing cut-paper arrows, on a saturated cobalt ground
Social First

The Rights Problem Hiding In Every UGC Campaign

A halftone conveyor belt carrying identical small squares off the edge of the frame, on a saturated mustard ground
Social First

The Real Cost Of Always-On Social Content

Nobody decided to post daily. It accumulated, and now the calendar is the strategy.

Why Nano Influencers Outperform Their Follower Count

How Brands Decide Which Language To Post In

Is Social Commerce Actually Working In India?

Why Employees Are Becoming A Brand’s Most Credible Creators

BrandsAll →
Aditi Rao Hydari in a black polka-dot tiered gown beside the Vero Moda logo, from the Autumn-Winter 2026 campaign
Brands

Vero Moda Makes Aditi Rao Hydari The Face Of Its Autumn-Winter 2026 Campaign

A brand built on quiet confidence picks an actor known for exactly that.

02
Amazon Great Indian Festival 2026 key visual with two painted elephants and a ribbon announcing the 8 October start

Amazon Great Indian Festival 2026 Starts 8 October, With 160,000 Seasonal Jobs Behind It

03
Huma Qureshi in a peach handwoven Freefall saree, seated by a train window

Huma Qureshi Launches Freefall, A Handloom Saree Brand, With Dressfolk

04
Sonu Sood beside the Unlimitr logo in the campaign key visual, with the line Personal coaching that makes room for happiness

Unlimitr Signs Sonu Sood As Health Partner For Its Healthy Banega Bharat Mission

05
MS Dhoni on Asian Footwears branding over Platform 16 at New Delhi Railway Station

Asian Footwears Takes Naming Rights To Three New Delhi Railway Station Platforms

06
The Generali logo on a flat forest green background, for a story on the Generali Davis Cup presenting partnership

Generali Becomes Presenting Partner Of The Davis Cup

07
The BGMI Krafton logo on a flat deep indigo background, for a story on the BGMI 4.6 update

Krafton Rolls Out BGMI Update 4.6 With Midnight Hunters On Erangel

Newsletter

The Buzz, in your inbox.

Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →
A graphite pencil portrait of Prasoon Joshi, the poet who gave brands their voice
Indian Ad Legends

The Story of Prasoon Joshi, the Poet Who Gave Brands a Soul

Read the story of Prasoon Joshi, one of Indian advertising's most influential figures, known for McCann, Coca-Cola's Thanda Matlab campaign and a rare career that spans advertising, poetry and film.

A graphite pencil portrait of Arun Nanda, the adman who built Rediffusion
Indian Ad Legends

The Story of Arun Nanda, the Adman Who Built Rediffusion

A graphite pencil portrait of Mohammed Khan, the adman who built Enterprise
Indian Ad Legends

The Story of Mohammed Khan, the Gentleman Who Built Three Iconic Agencies

Graphite pencil portrait of K.V. Sridhar, the Leo Burnett creative chief known across Indian advertising as Pops.
Indian Ad Legends

The Story of K.V. Sridhar, the Artist the Industry Calls Pops

The Story of Prasoon Pandey, the Director Who Filmed India's Most Loved Ads

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

The Story of R. Balki, the Adman Who Turned Ideas Into Films

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

NewsAll →
01

Teammate PR Wins The PR Mandate For Groversons Paris Beauty

02

Apple Lays Off A Handful Of Fitness+ Staff Working On Audio Features, Bloomberg Reports

03

CBC Moves 31 Agencies To Technical Presentations For Its MSME Digital Advertising Panel

04

Quick Commerce Is Now More Than Twice Amazon's Size In Makeup, Says 1DigitalStack

05

DeafCareers Launches Pledge To Hire, Asking Companies To Open Their Doors To Deaf Talent

06

Why Managers Should Nominate the People They Cannot Do Without

07

Story Digital Wins Wozoyo's Creative Digital Mandate For India

08

What Makes Award-Winning Work in 2026?

FeatureCreative RoomAll →
Halftone collage of a set of weighing scales tipped hard to one side, for how budget shapes creative ideas
Creative Room

How Budget Shapes The Idea Before Anyone Admits It

Halftone collage of a single spotlight beam falling on an empty mark on the floor, for celebrity casting
Creative Room

What Changes When A Celebrity Joins The Campaign

Halftone collage of a single shape repeated at many different sizes and crops, for how ideas are adapted
Creative Room

How One Idea Is Adapted Across Formats And Markets

Halftone collage of three viewfinders stacked and overlapping, for how ad film directors are chosen
Creative Room

How Directors Are Chosen For An Ad Film

You are not hiring someone to shoot your script. You are choosing which version of your script gets made.

How Legal Review Changes a Creative Idea

How Storyboards Become Animatics

How Casting Decides What an Idea Feels Like

How Sound and Music Are Chosen for an Ad Film

Ad TechAll →
The dentsu logo, for the launch of dentsu Performance Studio in India
Ad Tech

dentsu India Launches dentsu Performance Studio With A Bengaluru Creative Factory

The LTM logo, for filmmaker Shekhar Kapur joining LTM BlueVerse Craft as strategic advisor
Ad Tech

LTM Brings In Shekhar Kapur As Strategic Advisor To Its BlueVerse Craft AI Content Unit

Aveeno Baby key visual showing a ChatGPT answer with an Aveeno Baby ad below it, beside a mother, a baby and Aveeno Baby products
Ad Tech

Aveeno Baby Becomes One Of The First Brands To Advertise On ChatGPT In India

The Gmail logo, for a story on Gmail's new Copy code button for two-factor emails
Ad Tech

Gmail Adds A Copy Code Button To Two-Factor Emails On Android And iOS

FeatureCampaigns That Built IndiaAll →
Halftone collage of a laundry basket and a wedding ring on charcoal, for Ariel’s Share the Load campaign
Campaigns That Built India

How Ariel’s Share The Load Put A Chore At The Centre Of An Argument

Thirty years after Lalitaji made the housewife the expert on washing, Ariel asked why it was her job at all.

02
Halftone collage of a tanpura and a vintage broadcast microphone on charcoal, for Mile Sur Mera Tumhara

How Mile Sur Mera Tumhara Became The Film India Cannot Agree On

03
Halftone collage of a boxy television set and a pair of horns on charcoal, for the Onida devil campaign

How Onida’s Devil Sold Envy To A Country That Had To Wait

04
Halftone collage of a detergent sachet and a bicycle on charcoal, for the Nirma washing powder story

How Nirma’s Jingle Undercut Surf And Rewrote The Detergent Market

05
Halftone collage of a detergent carton and a shopping basket on charcoal, for the Surf Lalitaji campaign

How Surf’s Lalitaji Made Thrift The Smart Woman’s Argument

06
Halftone collage of a bar of soap and a falling stream of water on charcoal, for the Liril waterfall campaign

How Liril’s Waterfall Changed What Indian Advertising Could Show

07
Halftone collage of an ornate chandelier of bare bulbs glowing in darkness, marking the Happydent Palace commercial

How Happydent's Palace Lit a Kingdom With Teeth

FeatureBrand ComebacksAll →
A collage of a motorcycle, riders in helmets and an open road with arrows
Brand Comebacks

Royal Enfield: From Fading Motorcycle Brand to Global Cult

Royal Enfield was a fading heritage brand. How it became a global lifestyle cult by selling feeling and belonging instead of mileage and price.

A halftone collage of cut gemstones and gold rings on a magenta ground
Brand Comebacks

Tanishq: From Market Skepticism to India's Most Trusted Jeweller

A halftone bowl of steaming noodles beside a green tick on a red ground
Brand Comebacks

Maggi: The Ultimate Trust-Rebuild After the 2015 Crisis

Children drinking orange squash beside a jug, glasses and orange slices under a sunburst
Brand Comebacks

Rasna: A Childhood Summer Brand Fights to Stay Relevant

Kinetic Luna: From Middle-Class Icon to Electric Comeback

Tata Sierra: The Return of an Iconic SUV Nameplate

BSA: A British-Indian Motorcycle Heritage Returns

Yezdi: The Nostalgia-Led Motorcycle Revival

Tribe TicksAll →
Halftone collage of a television set repeated at diminishing sizes along a diagonal band, for where TV money went
Tribe Ticks

Where Television’s Advertising Money Actually Went

Halftone collage of three megaphones stacked and overlapping, for brands built without advertising
Tribe Ticks

Why Some Of India’s Biggest Brands Were Built Without Advertising

Halftone collage of a magnifying glass at extreme close crop, for influencer regulation in India
Tribe Ticks

How Influencer Regulation Changed The Advertising Business

Halftone collage of a ribbon and scissors on a torn horizon band, for how D2C changed brand launches
Tribe Ticks

How D2C Changed What A Brand Launch Looks Like

Most Read
01

R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share

02

Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing

03

The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk

04

The Anatomy of a Great Brand Reply

05

Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement

06

Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth

An independent industry studyTell us what you are actually seeing in the industry right now. Five minutes, confidential unless you choose to be quoted.Take the survey
EventsAll →
Ad Tribe Awards - South
03DEC

Ad Tribe Awards - South

The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.

Hyderabad, India

The Next 50
03DEC

The Next 50

Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.

Hyderabad, India