Ad Tribe — Your Daily Dose of Ad World Buzz

A character tilting a giant hourglass whose falling sand turns into a rising bar chart

The Ai Shift

From Billable Hours To Business Outcomes: How AI Is Changing Agency Revenue Models

News

The Hype Studio Wins PR Mandate For Wellness Brand Bubble Me

News

TVS Motor Shifts Media Mandate From Madison World To Dentsu

The Latest

News

Varun Jha Named Chief Business Officer Of Vzy At Dish TV

Nonita Kalra, Chief Creative Officer, Luxury, Fashion and Lifestyle at BCCL

Nonita Kalra Exits Tata CLiQ Luxury, Joins BCCL As Chief Creative Officer

Tewolde Gebremariam, incoming CEO and Managing Director of Air India

Air India Appoints Former Ethiopian Airlines Chief Tewolde Gebremariam As CEO & MD

Gaurav Mehta, Associate Vice President, CMO & Strategic Capabilities at Eli Lilly and Company

Gaurav Mehta Promoted To AVP, CMO & Strategic Capabilities At Eli Lilly

Kunjalik B, Director, IPs & Events at Conde Nast India

Condé Nast India Appoints Kunjalik B As Director, IPs & Events

Pavithra KR, Executive Vice President, Entertainment Ad Sales at JioStar

Pavithra KR Takes Over Prashant Shetty's Portfolio At JioStar

FeatureBrand BuildersAll →

Brand Builders

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Ranjani Krishnaswamy, longtime General Manager of Marketing at Tanishq, led campaigns including Rivaah and the 2020 Ekatvam campaign, one film from which was withdrawn after a hostile backlash.

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Bharat Puri, the Executive Who Built Brands in Three Categories

Madhukar Parekh, the Man Behind Fevicol's Household Name

CampaignsAll →

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Campaigns

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Campaigns

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Campaigns

Noice Turns 'Noise' Into A Playful Brand Campaign

A still from Roamiyo's group travel planning campaign film

Campaigns

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

Licious Puts The Spotlight On Fish Quality In New Chennai Campaign

Go Colors Names Shraddha Kapoor As Its First-Ever Brand Ambassador

FeatureSocial-FirstAll →

Social First

How Influencer Marketing Moved From Awareness to Performance

Social First

The Creator Brief: What Brands Get Wrong Before the Content Is Made

Social First

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Social First

Why Social Media Teams Are Becoming Mini Newsrooms

The best brand social teams look less like marketing departments and more like newsrooms. Why the campaign is giving way to cadence, and how the speed is planned.

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

Why Gen Z Can Smell Forced Brand Content Instantly

BrandsAll →

Brands

Ali Fazal Joins Flite As Brand Ambassador

Relaxo Footwears' Flite has signed actor Ali Fazal as brand ambassador, joining Sanya Malhotra to front its 'Style Ka Naya Andaaz' campaign.

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Nutrazen Signs Milind Soman as Brand Ambassador

Newsletter

The Buzz, in your inbox.

Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

Indian Ad Legends

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

The Hype Studio Wins PR Mandate For Wellness Brand Bubble Me

TVS Motor Shifts Media Mandate From Madison World To Dentsu

KBC Season 18 Secures Over 25 Sponsors Ahead Of Its Premiere

ElleQuinn Communications Joins Talacom International Network

Print Advertising Lifts HT Media's Q1 Revenue 15% To Rs 497 Crore

Zee Secures Exclusive Media Rights For Italian Football Leagues

TBWA Unveils New Visual Identity As Its Collective Enters Next Phase

Meta's Q2 Ad Revenue Rises 27% As Impressions And Ad Prices Both Climb

FeatureCreative RoomAll →

Creative Room

The Difference Between a Creative Idea and a Sellable Idea

Creative Room

How Teams Know When an Idea Is Finished

Creative Room

How Creative Leaders Review Work Without Breaking the Idea

Creative Room

How Client Feedback Changes a Creative Idea

A client's response to an idea is rarely one dramatic event. It is a negotiation stretched across several rounds.

The Life of a Campaign Idea: From Rough Thought to Final Presentation

What Happens in the Room Before a Big Brand Pitch

What Makes an Idea Worth Presenting to a Client

How Creative Teams Decide Between Safe Ideas and Brave Ideas

Ad TechAll →

Ad Tech

LinkedIn Tests A Way To Report Posts And Comments As 'AI Slop'

Ad Tech

Snapchat To Stop Recommending Fully AI-Generated Videos On Spotlight

Ad Tech

Pinterest Tells Brands To Launch Festive Campaigns Before September

Anthropic brings Claude to India via Amazon Bedrock's in-country inference

Ad Tech

Anthropic To Make Claude Available With In-Country Inference In India Via Amazon Bedrock

FeatureCampaigns That Built IndiaAll →

Halftone collage of a running shoe caught mid-stride, marking Nike's Da Da Ding campaign

Campaigns That Built India

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat

In 2016, Nike put Indian sportswomen on screen without softening them for approval. Da Da Ding changed the visual language of women's sport in India, and earned a sharp critique while doing it.