Ad Tribe — daily news on India’s advertising industry
Illusion Aligners Partners With Yami Gautam Film Nayyi Navelli
A clear aligner brand buying its way out of the dental clinic and into a film.
Shivani Pal Joins Equirus To Lead PR And Strategic Communications
Jio-bp And Kia India Integrate Public EV Charging Networks
TIPS Music Q2 Revenue Rises 35 Per Cent To Rs 120.1 Crore
BrandsMamonde Names Nitanshi Goel As First India Brand Ambassador
NewsWarner Music India Acquires Gemini Music Catalogue In South India Push
CampaignsFlipkart Launches OWN Protein Campaign With Food Pharmer And 22feet
Brand BuildersRamoji Rao, Who Built an Audience Before a Market
Ad TechWhatsApp Introduces Guest Calling For People Without Accounts
Ad TechYouTube Music To Label AI-Generated Tracks
Work LifeWhy Titles Sometimes Grow Faster Than Skills
Why Titles Sometimes Grow Faster Than Skills
A title is cheaper than a raise and faster than training, which is precisely why so many of them arrive early.
What Happens When Every Brief Is Urgent
Urgency is a useful signal exactly once. Used on everything, it stops carrying information and starts carrying only cost.
The Industry Loves 30 Under 30. What Happens After 40?
An industry that runs on lists of the young has never been asked to explain where the people on those lists go fifteen years later.
The Junior Creative Who Has Never Worked Without AI
Every senior person in the building learned the job without it, and is quietly measuring the newest hire against an apprenticeship that no longer exists.
Ramoji Rao, Who Built an Audience Before a Market
He did not extend a brand into media. He built the media first, and everything else stood on it.
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
03
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
04
Girish Mathrubootham, Who Marketed Software Like a Product
05
P.C. Musthafa, Who Branded Something Nobody Branded
06
T.S. Kalyanaraman, Who Bought Trust With a Face
07
Sridhar Vembu, Who Made Refusal the Positioning
Illusion Aligners Partners With Yami Gautam Film Nayyi Navelli
A clear aligner brand buying its way out of the dental clinic and into a film.
Mamonde Names Nitanshi Goel As First India Brand Ambassador
03
KORA By NM Names Aditya Roy Kapur As Brand Face
04
SUVI Names Cricketer Suryansh Shedge As Brand Ambassador
05
Reva by PNGS Names Sharvari Its First Brand Ambassador
06
Marzi by Primus Signs Suniel Shetty As Brand Ambassador
07
Global Desi Takes Its Festive Campaign Walking Through Bombay
The Buzz, in your inbox.
Ad world news, campaigns and moves, a few times a week. No noise.
How Surf Excel Argued That The Stain Was The Point
Every detergent had promised to remove the stain. Surf Excel asked whether the parent should have been worried about it at all.
How Hutch's Pug Explained A Mobile Network To India
03
How Maggi Sold A Category India Did Not Have
04
How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It
05
How Tata Salt’s Desh Ka Namak Turned A Commodity Into A Claim
06
How Google’s Reunion Made A Search Box Feel Like A Border Crossing
07
How Ariel’s Share The Load Put A Chore At The Centre Of An Argument
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
03The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India