Ad Tribe — daily news on India’s advertising industry
Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?
Deloitte's India research found most Gen Z employees value hands-on learning at work but say they receive less guidance from managers than they actually want.
PV Sindhu Becomes Brand Ambassador For Hero Future Energies
Reliance And Rolls-Royce Will Build A Combat Engine In India
AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim
CampaignsMia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi
Campaigns That Built IndiaHow Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
Social FirstWhy Social Search Is Becoming as Important as Google Search
NewsKartik Sharma Named Media Agency Head Of The Year At IAA Leadership Awards
The Ai ShiftWill AI Make Junior Creative Jobs Disappear, Or Just Change What They Do First?
PeopleKhyati Shah Elevated To President, Group Corporate Communications And CMO At Welspun World
PeopleDelhivery Elevates Vani Venkatesh To Deputy CEO
Advertisement
Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?
Deloitte's India research found most Gen Z employees value hands-on learning at work but say they receive less guidance from managers than they actually want.
Are Advertising Salaries Keeping Up With Advertising Expectations?
Agencies increasingly ask employees to think like founders and work like consultants. Advertising pay in India has not caught up with that expanded brief.
Young Creatives Are Changing What Advertising Calls An Idea
The 30-second film was advertising's default unit for a big idea. A generation of creatives raised on platforms is quietly replacing it with something looser.
Why Advertising Still Works Late
Late nights in advertising rarely come from having too much to do. They usually come from how late in the process the real decisions actually get made.
Deepinder Goyal, the Man Who Gave a Delivery App a Personality
Deepinder Goyal co-founded Foodiebay in 2008, renamed it Zomato in 2010, took it public in 2021, and restructured it as Eternal Limited in 2025 to house Zomato, Blinkit, District and Hyperpure under one parent.
Adwaita Nayar, the Discipline Behind Nykaa Fashion
03
Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
04
Falguni Nayar, Curation as a Trust Machine
05
Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
06
Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself
07
Narayana Murthy, the Man Who Built Trust as a Brand
Advertisement
PV Sindhu Becomes Brand Ambassador For Hero Future Energies
The Hero Group's renewable arm signs the two-time Olympic medallist, an unusual choice for a business that sells to utilities rather than consumers.
Reliance And Rolls-Royce Will Build A Combat Engine In India
03
Nexus Select Malls Expands Its District By Zomato Collaboration Beyond Shopping
04
Foxtale Names Shah Rukh Khan Brand Ambassador, Launches 'Let Your Glow Through'
05
Indriya Announces Krithi Shetty As Brand Ambassador For Southern Markets
06
Surya Kumar Yadav Joins Pro Govinda League As Brand Ambassador
07
Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors
The Buzz, in your inbox.
Ad world news, campaigns and moves, a few times a week. No noise.
Advertisement
How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
In October 2013, Tanishq spent ninety seconds on a bride getting married again, with her young daughter in the frame. It did not argue for anything. It simply showed a wedding.
How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
03
How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
04
How Titan Turned a Watch Into the Joy of Gifting
05
How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
06
How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
07
How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
Advertisement
