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FeatureBrand BuildersAll →

Purnima Lamba Leaves Unilever To Run The Mahindra Brand

Media Mantra Adds Abhishek Singh As A Partner In The UAE

Jon Russell, executive director at Ellerton and Co, photographed against a flat slate blue background

Jon Russell Crosses From Tech Journalism To Ellerton And Co

Karan Tandon, partner marketing lead for Netflix in South-East Asia and ANZ, photographed against a flat terracotta background

Karan Tandon Takes Disney's Distribution Playbook To Netflix

Raj Swaminathan, chief growth officer at BrandStory Group, photographed against a flat mint green background

Raj Swaminathan Joins BrandStory Group As Chief Growth Officer

Mahendra Chaturvedi, senior vice president of sales at Lexlegis.ai, photographed against a flat warm sand background

Mahendra Chaturvedi Leaves LexisNexis For Legal AI At Lexlegis

FeatureWork LifeAll →

Work Life

Why Feedback Is The Most Underrated Skill In Advertising

The difference between a note that improves the work and one that just moves it is a skill. It is almost never taught.

Is Becoming A Creative Director Still The Dream?

They still want to be senior. They are much less sure they want to run a department to get there.

The First 100 Days In An Advertising Agency

Nobody hands you the map. The first hundred days are mostly spent working out who actually decides things.

Is Advertising Addicted To Urgency?

Some deadlines come from the client. A surprising number come from the agency, and nobody can quite remember who set them.

Brand Builders

Kunal Shah, Who Made Exclusivity the Product

A payments app that turns customers away, marketed with some of the most expensive airtime in the country. Both halves are the strategy.

Nikhil Kamath, the Other Half of the Zerodha Argument

Nithin Kamath, Who Built India’s Largest Broker Without Advertising

Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle

Ashwath Swaminathan, Growth Marketing Under a Stopwatch

Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business

Deepinder Goyal, the Man Who Gave a Delivery App a Personality

CampaignsAll →

A child and an older woman laughing together, in a frame from the Stay Young at Heart campaign film

Edwards Lifesciences Argues That Breathlessness Is Not Just Age

The campaign picks a fight with a sentence Indian families say all the time: ab toh umar ho gayi hai.

A Turtlemint digital partner in a frame from the Naye India Ka Naya Digital Partner campaign film

Turtlemint Puts Its Own Agents At The Centre Of The Campaign

Vi Moves Its Dot And Puts Shah Rukh Khan Behind The Change

The lead character holding a jar of Zandu Balm in a neon-lit room, in a frame from the Undo With Zandu film

Zandu Balm Decides That Peeda Is Not Only Physical

Gulf Pride Tells Riders That Ambition Is Not Measured In CC

MARS Cosmetics Takes Its Mascot Out In A Mumbai Cab

Odonil Makes Seven Films Instead Of Dubbing One

Tata Motors Turns What Everyone Already Says Into A Brand

FeatureSocial-FirstAll →

A halftone face beside a broken speedometer dial and a magnifying glass

Why Authenticity Is the Hardest Metric in Social-First Advertising

A halftone collage of a young person’s face, offset in two bands, beside a blank smartphone on a flat blue background

From Creators to Communities: Why Brands Need to Build Offline Connections With Gen Z

A halftone collage of festive lamps and phones filming a celebration, on amber

How Internet Culture Is Changing Festive Advertising in India

FeatureIndian Ad LegendsAll →

Why Dark Social Is India’s Biggest Measurement Blind Spot

The most influential channel in Indian marketing does not appear on a single dashboard, because it happens inside private chats.

The New Role of Copywriters in Meme and Creator Campaigns

How Brands Balance Speed, Approval and Creativity on Social Media

Why Founder-Led Content Is Becoming a Brand Asset

How Social-First Brands Build Trust Through Everyday Content

BrandsAll →

A halftone paper cutout of a shopping tote bag and a delivery scooter, on a flat deep maroon background

Brands

Quickeee Puts Clothes On A Sixty Minute Clock In Mumbai

Quick commerce has done groceries. Fashion is harder, because the thing being delivered has to fit.

A halftone paper cutout of an ice cream cone and a glass milk bottle, on a flat sky blue background

Reliance Starts An Ice Cream Brand Called Bombay Creamery

Ranveer Singh Becomes The Face Of Pune Developer Jhamtani

A halftone paper cutout of an open umbrella beside two interlocked chain links, on a flat forest green background

InsuranceDekho And RenewBuy Merge Into One Distribution Platform

Ricky Ponting, ambassador investor at Century Cricket, in a white open-collar shirt

Ricky Ponting Buys Into The Company He Is Fronting

A halftone paper cutout of a battery and a recycling arrow loop on a flat coloured background

Eveready Turns Zepto Deliveries Into Battery Collection

A halftone paper cutout of a cricket jersey and a cricket bat on a flat coloured background

KragBuzz Sports Dresses Three UP T20 League Sides

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A graphite pencil portrait of Mohammed Khan, the adman who built Enterprise

The Story of Mohammed Khan, the Gentleman Who Built Three Iconic Agencies

Read the story of Mohammed Khan, the elegant adman who learned his craft in 1960s London and went on to help found Rediffusion, run Contract and build Enterprise, shaping brands from NECC to Lakme.

Graphite pencil portrait of K.V. Sridhar, the Leo Burnett creative chief known across Indian advertising as Pops.

The Story of K.V. Sridhar, the Artist the Industry Calls Pops

A graphite pencil portrait of Prasoon Pandey, drawn with a film camera and a clapperboard

The Story of Prasoon Pandey, the Director Who Filmed India's Most Loved Ads

A graphite pencil portrait of Prahlad Kakkar, drawn with a film camera, clapperboard and diving gear

FeatureCreative RoomAll →

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

The Story of R. Balki, the Adman Who Turned Ideas Into Films

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

The One Club Makes CapCut Its Premier Global AI Partner

Publicis Is Reported To Have Taken PepsiCo's Global Media Account

CCPA Fines Dial4Trade Over Ammonium Nitrate Listed For Sale

JSW Sports Takes Its First International Property In Hong Kong

upGrad Buys Unacademy At Six Per Cent Of Its Peak

JioHotstar Opens In The UK, Canada And Singapore

PR Professionals Takes The Spark Minda Communications Brief

Adfactors PR Buys Into WLDD And Its Creator Machine

A crumpled ball of paper in halftone on an olive ground with scattered shapes

Where Rejected Ideas Go and Why They Still Matter

A collage of a film reel and a strip of film with a pair of scissors on a blue ground

How Editors Find the Strongest Story Inside an Ad Film

A collage of a vintage film camera and a clapperboard on a slate blue ground

How Production Teams Turn Scripts Into Shootable Films

A lump of coal beside a cut diamond, in halftone on a black ground

How Pressure Shapes Better Campaign Thinking

Many creatives describe their proudest work as the project made under brutal time pressure. Here is why that happens.

How Scripts Are Shaped Before an Ad Film Shoot

How AI Tools Are Changing the Creative Process

How Advertising Teams Use Research Without Killing Creativity

How Designers, Writers, and Strategists Build One Idea Together

Ad TechAll →

A halftone paper cutout of a judge's gavel and a pair of balance scales, on a flat deep maroon background

Google Keeps AdX As The Court Chooses Conduct Over Breakup

A halftone paper cutout of a wallet and a smartphone with a blank screen, on a flat amber background

X Moves US Creator Payouts Onto Its Own Money Platform

A halftone paper cutout of a cardboard box and a small robot head, on a flat forest green background

Adobe Buys A One-Year-Old Indian Startup And Shuts Its Product

A halftone paper cutout of a stopwatch and a rounded play triangle, on a flat plum background