Ad Tribe — daily news on India’s advertising industry
Tanishq's 'Share The Light' Diwali Film Celebrates Indians Abroad
TBWALintas follows a family abroad whose neighbourhood turns up for Diwali. The campaign runs in the US, Singapore and the GCC.
Pocket FM Appoints Purnima Joshi Senior Director, PR And Communications
ZEE5 Names Namesh Dubey Head Of Originals, Hindi Content
Soha Ali Khan Invests In Better Nutrition, Joins As Brand Ambassador
PeopleVML Names Debbi Vandeven Global President
PeopleStarcom India Elevates Chirag Chandiramani To Vice President
PeopleZoom Appoints Sami Ammous Head Of Asia
PeopleOrigami Elevates Kushagra Sharma To CMO And Business Head
PeopleDentsu India Names Imtiyaz Vilatra Chief Commercial Officer
Work LifeWhy Account Managers Burn Out First
CampaignsGetLook Signs Gulshan Grover For 'Gold Kahan Hai?' Campaign
Why Account Managers Burn Out First
They stand where client pressure meets agency reality, and most of what they absorb never shows up anywhere.
Is It Fine To Say No To A Brief?
Agencies are built to say yes. Knowing when a refusal is the more professional answer is a separate skill.
How To Handle Your First Client Presentation
Your hands will shake for the first two minutes. What happens in the next twenty is mostly preparation.
Should You Take A Pay Cut To Join A Better Agency?
The offer letter says less. The portfolio, five years from now, might say a lot more. Or it might not.
Prathap Reddy, Who Made a Hospital Something You Choose
The hardest brand shift is not persuading people to prefer you. It is teaching them that they get to choose.
Ramoji Rao, Who Built an Audience Before a Market
03
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
04
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
05
Girish Mathrubootham, Who Marketed Software Like a Product
06
P.C. Musthafa, Who Branded Something Nobody Branded
07
T.S. Kalyanaraman, Who Bought Trust With a Face
Soha Ali Khan Invests In Better Nutrition, Joins As Brand Ambassador
The actor has planted biofortified wheat on about 45 acres of the Pataudi family farms, with the harvest going into the brand's atta range.
KL Rahul Invests In PlayBlue, Joins As Brand Ambassador
03
Wobble Signs Suryakumar Yadav As Brand Ambassador For Speed 5G
04
AU Small Finance Bank Takes Naming Rights To Mumbai's Bandra Colony Metro
05
Cinépolis India And Red Chillies Tie Up For Shah Rukh Khan's King
06
NICMAR Unveils New Brand Identity By Landor
07
FirstClub Enters Beauty And Personal Care, Bans 100+ Ingredients
How Hero Honda Sold A Motorcycle On Arithmetic
Motorcycle advertising everywhere else sells escape. In India it sold a number, and the number won for twenty years.
How Lifebuoy Sold Soap As A Household Duty
03
How Pepsi Lost Control Of Its Own Line, And Won
04
How Raymond Sold Cloth By Describing A Kind Of Man
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How Vicks Put A Legal Argument Inside A Film About A Mother
06
How Idea Made A Phone Network Argue About India
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How Surf Excel Argued That The Stain Was The Point
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
03The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India