Ad Tribe — daily news on India’s advertising industry

Shashi Sinha Invests In Qoruz
Shashi Sinha has invested in creator-tech platform Qoruz through his family office, about a month after his exit from Omnicom Media India.

Food Delivery Startup Amigo Raises Rs 4.5 Crore From Foxhog Ventures

WBD Q2 Revenue Falls 11% As Advertising And Studio Businesses Weigh On Earnings
The Latest
Ad TechReliance Retail Ventures Acquires Furrl's AI-Powered Fashion Technology
NewsBritannia Q1 Profit Up 14% To Rs 591 Crore
NewsICC Invites Bids For 2027 Men's Cricket World Cup Marketing, PR Mandate
Ad TechNielsen To Acquire DoubleVerify In $2.15 Billion Deal
Brand BuildersPelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
PeopleSiddharth Singh Joins GScale As President - Marketing & CMO
PeopleMayukh Ranjan Ghosh Exits Republic Media Network
The Ai ShiftHow AI Is Reducing The Cost Of Advertising Production

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
Pelki Tshering, CMO of Tanishq, came up through Coca-Cola and the Tata Group before leading recent campaigns including "Embrace the Nav-raani in You" and the Hues natural gemstone launch.
02






Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself
03
Narayana Murthy, the Man Who Built Trust as a Brand
04
Bhaskar Bhat, the Man Who Scaled Titan After Its Founder
05
Xerxes Desai, the Man Who Waited a Decade to Build Titan
06
Ajoy Chawla, the Man Who Learned Every Brand Titan Owns
07
Bharat Puri, the Executive Who Built Brands in Three Categories

Ali Fazal Joins Flite As Brand Ambassador
Relaxo Footwears' Flite has signed actor Ali Fazal as brand ambassador, joining Sanya Malhotra to front its 'Style Ka Naya Andaaz' campaign.
02






Janhvi Kapoor Becomes The Face Of Renaissance Goa
03
LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat
04
Nimbus Realty Reappoints Mary Kom As Brand Ambassador
05
Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26
06
TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao
07
Nutrazen Signs Milind Soman as Brand Ambassador
Newsletter
The Buzz, in your inbox.
Ad world news, campaigns and moves, a few times a week. No noise.

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
In 2016, Nike put Indian sportswomen on screen without softening them for approval. Da Da Ding changed the visual language of women's sport in India, and earned a sharp critique while doing it.
02






How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
03
How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
04
How Vodafone's ZooZoos Took Over IPL and Became India's Most Loved Ad Characters
05
How Asian Paints' Har Ghar Kuch Kehta Hai Gave Indian Homes a Voice
06
How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream
07
How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke
Most Read
































