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DoubleVerify Launches Ask Neura, A Conversational Layer Over Its Verification Data

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Practo Names Jagnoor Singh CEO As Founder Shashank ND Singh Becomes Executive Chairman

News

Unlimitr Signs Sonu Sood As Health Partner For Its Healthy Banega Bharat Mission

PeopleAll →

Aye Finance Appoints Nishit Shrivastava Chief Technology Officer

Sunitha Simon, joining Corteva Agriscience as communications lead for South Asia

Sunitha Simon Leaves Airtel To Lead Communications For Corteva Agriscience In South Asia

Shashidhar Sharma, co-founder and chief operating officer of AdNexa.ai

Shashidhar Sharma Leaves WPP Media To Co-Found AdNexa.ai

Neha Gupta, joining Honasa Consumer as senior vice president for The Derma Co and Dr. Sheth's

Neha Gupta Joins Honasa Consumer As Senior Vice President

Shveta Arya, appointed group chief strategy officer of the Mahindra Group

Mahindra Group Appoints Shveta Arya Group Chief Strategy Officer

Black and white halftone cutout portrait of Ruchika Malhan Varma, chief marketing and customer officer at Mahindra Manulife, on a flat burnt orange background

Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role

FeatureWork LifeAll →

Two chairs of very different heights pulled up to the same low table, both casting one shared shadow

Work Life

Why Advertising Needs 24-Year-Olds And 54-Year-Olds In The Same Room

Nobody decides to separate the generations. The seating plan, the platforms and the pitch list do it quietly.

What Is The Real Cost Of Chasing Awards?

The entry fee is the cheapest part. What it costs is measured in whose work gets the good brief.

Are Agencies Losing Institutional Memory?

Every agency has a story about the idea that failed in 2014. The trouble starts when nobody left can tell it.

Will AI Make It Harder To Get Your First Agency Job?

The tasks juniors used to learn on are the tasks the tools do first. Nobody has said what juniors learn on now.

Brand Builders

Ritesh Agarwal, Who Standardised The Room

The promise was never luxury. It was that the room would be the same as the picture, which nobody in the category had been promising.

Harshil Mathur, Who Built a Brand for People Who Read Documentation

Ghazal Alagh, Who Built the Product Behind the Promise

Varun Alagh, Who Turned a Parenting Problem Into Mamaearth

Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up

Sameer Mehta, the Quieter Half of boAt

Aman Gupta, Who Made the Founder the Advertisement

CampaignsAll →

A glass Harry Potter-themed bus in front of a palace, in realme's Welcome to Hogwarts campaign visual for the realme 16 Pro 5G Harry Potter Edition

realme Sends A Harry Potter Bus To Campuses In Five Cities

A limited edition phone launches on a Monday, and a bus spends the next month taking the brand to students.

The pink Insight Cosmetics #MakeupOnWheels vanity van, with a Ganesha illustration holding a makeup brush

Insight Cosmetics Drives A Pink Makeup Van Through Mumbai's Ganpati Celebrations

A frame from Tata Steel's Recycle of Life film, part of the We Also Make Tomorrow platform

Tata Steel Returns To We Also Make Tomorrow With Recycle Of Life

BabyOrgano's First Brand Film Puts The Mental Load On Screen

Greenpanel has released Hum Hain Greenpanel, a brand anthem

Hyundai Motor India has named its upcoming SUV the Hyundai BAYON

Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy

Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment

FeatureSocial-FirstAll →

A halftone photograph being pulled in two directions by opposing cut-paper arrows, on a saturated cobalt ground

The Rights Problem Hiding In Every UGC Campaign

A halftone hand holding one small photograph while much larger empty frames hang behind it, on a saturated hot pink ground

Why Nano Influencers Outperform Their Follower Count

How Brands Decide Which Language To Post In

FeatureIndian Ad LegendsAll →

What Happens To A Brand When The Algorithm Changes

An audience built entirely on a platform is not an asset. It is a lease, and the terms can change without notice.

Is Social Commerce Actually Working In India?

Why Employees Are Becoming A Brand’s Most Credible Creators

What Brands Should Do In The First Hour Of A Social Crisis

Culture Moves at Gen Z Speed, Can Brands Keep Up?

BrandsAll →

Brands

Huma Qureshi Launches Freefall, A Handloom Saree Brand, With Dressfolk

An actor's saree label that pointedly leaves weddings out of the pitch.

Unlimitr Signs Sonu Sood As Health Partner For Its Healthy Banega Bharat Mission

MS Dhoni on Asian Footwears branding over Platform 16 at New Delhi Railway Station

Asian Footwears Takes Naming Rights To Three New Delhi Railway Station Platforms

Generali Becomes Presenting Partner Of The Davis Cup

Krafton Rolls Out BGMI Update 4.6 With Midnight Hunters On Erangel

Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory

Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour

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Ad world news, campaigns and moves, a few times a week. No noise.

A graphite pencil portrait of Prasoon Joshi, the poet who gave brands their voice

The Story of Prasoon Joshi, the Poet Who Gave Brands a Soul

Read the story of Prasoon Joshi, one of Indian advertising's most influential figures, known for McCann, Coca-Cola's Thanda Matlab campaign and a rare career that spans advertising, poetry and film.

A graphite pencil portrait of Arun Nanda, the adman who built Rediffusion

The Story of Arun Nanda, the Adman Who Built Rediffusion

A graphite pencil portrait of Mohammed Khan, the adman who built Enterprise

The Story of Mohammed Khan, the Gentleman Who Built Three Iconic Agencies

Graphite pencil portrait of K.V. Sridhar, the Leo Burnett creative chief known across Indian advertising as Pops.

FeatureCreative RoomAll →

The Story of K.V. Sridhar, the Artist the Industry Calls Pops

The Story of Prasoon Pandey, the Director Who Filmed India's Most Loved Ads

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

The Story of R. Balki, the Adman Who Turned Ideas Into Films

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

NewsAll →

Practo Names Jagnoor Singh CEO As Founder Shashank ND Singh Becomes Executive Chairman

IIGC Seats 20 CMOs And CEOs At The Influence Table, With Rajiv Makhni

GianChand Single Malt Hands Its Digital And Social Mandate To INNOCEAN India

Adfactors PR Wins The Auraska Ventures Communications Mandate

Bridgers Is Official Media Partner For IIT Kanpur E-Cell's UpStart 2026

NorthSight Launches As A Data Intelligence And Content Strategy Advisory

Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition

Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users

Halftone collage of a single shape repeated at many different sizes and crops, for how ideas are adapted

How One Idea Is Adapted Across Formats And Markets

Halftone collage of a red pen resting on a heavily marked page, for how legal review changes creative work

How Legal Review Changes a Creative Idea

Halftone collage of a stack of storyboard frames fanned out at an angle, for how animatics are built

How Storyboards Become Animatics

Halftone collage of a single spotlight beam falling on an empty mark on the floor, for celebrity casting

What Changes When A Celebrity Joins The Campaign

You did not add a famous person to your idea. You replaced your idea with a famous person, and the brief did not say so.

How Casting Decides What an Idea Feels Like

How Sound and Music Are Chosen for an Ad Film

How Campaigns Get Their Names

How Pressure Shapes Better Campaign Thinking

Ad TechAll →

DoubleVerify Launches Ask Neura, A Conversational Layer Over Its Verification Data

SPECS Intelligence surfacing a meeting briefing and a travel itinerary across a Mac, an iPhone and SPECS glasses

Snap Launches SPECS Intelligence, An AI That Acts Before It Is Asked

AdNexa.ai Builds A Media Operating Model Around One Engine

Flat vector line drawing of a chat bubble sitting between two code brackets with a red-orange accent, on a white background

FeatureCampaigns That Built IndiaAll →

Meta Lets AI Agents Set Up WhatsApp Business Messaging

Halftone collage of a boxy television set and a pair of horns on charcoal, for the Onida devil campaign

Campaigns That Built India

How Onida’s Devil Sold Envy To A Country That Had To Wait

Every other television brand was explaining its picture quality. Onida skipped the product and sold what owning one did to the people next door.

Halftone collage of a detergent sachet and a bicycle on charcoal, for the Nirma washing powder story

How Nirma’s Jingle Undercut Surf And Rewrote The Detergent Market

Halftone collage of a detergent carton and a shopping basket on charcoal, for the Surf Lalitaji campaign

How Surf’s Lalitaji Made Thrift The Smart Woman’s Argument

Halftone collage of a bar of soap and a falling stream of water on charcoal, for the Liril waterfall campaign

How Liril’s Waterfall Changed What Indian Advertising Could Show

Halftone collage of an ornate chandelier of bare bulbs glowing in darkness, marking the Happydent Palace commercial

How Happydent's Palace Lit a Kingdom With Teeth

Halftone collage of a chilled glass soft-drink bottle beaded with condensation, marking the Thanda Matlab Coca-Cola campaign

How Thanda Matlab Coca-Cola Annexed a Hindi Word

Halftone collage of two pairs of hands overlapping on a shared umbrella handle, marking SBI Life's Main Se Hum campaign

How SBI Life's Main Se Hum Made Insurance Sound Like Growing Up

FeatureBrand ComebacksAll →

A collage of a motorcycle, riders in helmets and an open road with arrows

Royal Enfield: From Fading Motorcycle Brand to Global Cult

Royal Enfield was a fading heritage brand. How it became a global lifestyle cult by selling feeling and belonging instead of mileage and price.

A halftone collage of cut gemstones and gold rings on a magenta ground

Tanishq: From Market Skepticism to India's Most Trusted Jeweller

A halftone bowl of steaming noodles beside a green tick on a red ground

Maggi: The Ultimate Trust-Rebuild After the 2015 Crisis

Children drinking orange squash beside a jug, glasses and orange slices under a sunburst

Rasna: A Childhood Summer Brand Fights to Stay Relevant

Kinetic Luna: From Middle-Class Icon to Electric Comeback

Tata Sierra: The Return of an Iconic SUV Nameplate

BSA: A British-Indian Motorcycle Heritage Returns

Yezdi: The Nostalgia-Led Motorcycle Revival

Tribe TicksAll →

Halftone collage of three megaphones stacked and overlapping, for brands built without advertising

Why Some Of India’s Biggest Brands Were Built Without Advertising

Halftone collage of a magnifying glass at extreme close crop, for influencer regulation in India

How Influencer Regulation Changed The Advertising Business

How D2C Changed What A Brand Launch Looks Like

Halftone collage of an empty pedestal in deep negative space, for why brands stopped making mascots