Ad Tribe — daily news on India’s advertising industry
Who Are Advertising's Next 50?
Fifty people under 30, from every corner of the business. Not a ranking, not a shortlist: one class, chosen for what they have already made better.
Why B2B Brands Are Finally Getting Social Right
Why Product Photography Changes First
Vineeta Singh, Who Built For The Indian Commute
The Ai ShiftWhat Clients Now Ask Agencies About AI Security
Work LifeWhat Nobody Tells You Before Your First Advertising Job
NewsThe Tribe: The Thinking Behind the Ad Tribe Awards Trophy
Creative RoomHow Budget Shapes The Idea Before Anyone Admits It
Campaigns That Built IndiaHow Mile Sur Mera Tumhara Became The Film India Cannot Agree On
The Ai ShiftWhat Happens To The Shoot Day
PeoplePriyan DC: "Trust Cannot Be Created Through Messaging Alone"
What Nobody Tells You Before Your First Advertising Job
The work you were hired for is about a third of the job. Nobody mentions the other two thirds at the interview.
Why Gen Z Asks Why Before How Soon
The question is not a challenge to authority. It is usually a request for the information the brief left out.
Why Advertising Needs 24-Year-Olds And 54-Year-Olds In The Same Room
Nobody decides to separate the generations. The seating plan, the platforms and the pitch list do it quietly.
What Is The Real Cost Of Chasing Awards?
The entry fee is the cheapest part. What it costs is measured in whose work gets the good brief.
Vineeta Singh, Who Built For The Indian Commute
The gap was not glamour. It was that the product melted, and nobody senior enough to fix it had ever commuted in it.
Bhavish Aggarwal, Who Kept Changing The Category
03
Ritesh Agarwal, Who Standardised The Room
04
Harshil Mathur, Who Built a Brand for People Who Read Documentation
05
Ghazal Alagh, Who Built the Product Behind the Promise
06
Varun Alagh, Who Turned a Parenting Problem Into Mamaearth
07
Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up
Huma Qureshi Launches Freefall, A Handloom Saree Brand, With Dressfolk
An actor's saree label that pointedly leaves weddings out of the pitch.
Unlimitr Signs Sonu Sood As Health Partner For Its Healthy Banega Bharat Mission
03
Asian Footwears Takes Naming Rights To Three New Delhi Railway Station Platforms
04
Generali Becomes Presenting Partner Of The Davis Cup
05
Krafton Rolls Out BGMI Update 4.6 With Midnight Hunters On Erangel
06
Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory
07
Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour
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Ad world news, campaigns and moves, a few times a week. No noise.
How Mile Sur Mera Tumhara Became The Film India Cannot Agree On
Almost everyone in India can sing it. Almost nobody agrees on who wrote the tune, and the people who would know have said different things.
How Onida’s Devil Sold Envy To A Country That Had To Wait
03
How Nirma’s Jingle Undercut Surf And Rewrote The Detergent Market
04
How Surf’s Lalitaji Made Thrift The Smart Woman’s Argument
05
How Liril’s Waterfall Changed What Indian Advertising Could Show
06
How Happydent's Palace Lit a Kingdom With Teeth
07
How Thanda Matlab Coca-Cola Annexed a Hindi Word
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
03The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India