Ad Tribe — daily news on India’s advertising industry
The Story of Mohammed Khan, the Gentleman Who Built Three Iconic Agencies
Read the story of Mohammed Khan, the elegant adman who learned his craft in 1960s London and went on to help found Rediffusion, run Contract and build Enterprise, shaping brands from NECC to Lakme.
What Should AI Disclosure In Advertising Say?
Nithin Kamath, Who Built India’s Largest Broker Without Advertising
Can A Brand Be Sued For AI Advertising Liability?
Work LifeWould You Choose Advertising Again?
Campaigns That Built IndiaHow Thanda Matlab Coca-Cola Annexed a Hindi Word
Social FirstThe New Role of Copywriters in Meme and Creator Campaigns
The Ai ShiftSynthetic Actors And Likeness Rights In Indian Advertising
PeopleAbhishek Mathur Promoted To Director Of Digital Buying At Publicis
PeopleParikshit Sharma Takes Bloomingdale PR Into Southeast Asia
PeopleCreator18 Builds Out Its Leadership Under Anurag Iyer
Advertisement
Would You Choose Advertising Again?
Ask people in advertising this question honestly and the answer rarely comes fast. The hesitation itself, more than whatever yes or no follows it, turns out to be the interesting part.
What Happens When The Intern Knows The Tool Better Than The Creative Director?
For the first time in advertising's history, the newest person in the room can genuinely outperform the most senior one on a specific tool. That quietly reverses a very old script.
What Makes A Good First Manager In Advertising?
A first manager shapes how someone works for the next decade, more than almost any single campaign will. Advertising rarely trains anyone for the role it depends on the most.
Why Some Advertising People Stop Wanting The Corner Office
Not everyone who's good enough to run an agency actually wants to. That choice used to read as a lack of ambition. Increasingly, it reads as a different kind of clarity about what the job costs.
Nithin Kamath, Who Built India’s Largest Broker Without Advertising
No campaign, no funding, no ambassador. The most valuable brand in Indian broking was built by not buying any of it.
Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle
03
Ashwath Swaminathan, Growth Marketing Under a Stopwatch
04
Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business
05
Deepinder Goyal, the Man Who Gave a Delivery App a Personality
06
Adwaita Nayar, the Discipline Behind Nykaa Fashion
07
Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
Advertisement
No Secrets Enters India With Rannvijay Singha As A Shareholder
Shareholder rather than ambassador. The word is doing deliberate work, and it is the only interesting thing about the announcement.
InCred Capital Launches InCred Black For UHNI Clients
03
Wipro Consumer Care Enters Pet Food With Snuggles
04
SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic
05
The Anti-Aging Centre Rebrands As The Longevity Centre And Signs Milind Soman
06
Magic Moments Adds Aam Panna To Its Flavours Of India Vodka Range
07
R For Rabbit Launches BioMimic, A 10-Product Kids Care Range
The Buzz, in your inbox.
Ad world news, campaigns and moves, a few times a week. No noise.
Advertisement
How Thanda Matlab Coca-Cola Annexed a Hindi Word
Coca-Cola did not try to teach rural India what a cola was. It took a Hindi word Indians already used for any cold drink and quietly claimed it. Two decades later, its authorship is still disputed.
How SBI Life's Main Se Hum Made Insurance Sound Like Growing Up
03
How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket
04
How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
05
How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
06
How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
07
How Titan Turned a Watch Into the Joy of Gifting
Advertisement
