Ad Tribe — daily news on India’s advertising industry

FeatureBrand BuildersAll →

JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV

PeopleAll →

Bodhi Thakur, Global Head of Corporate and Internal Communications at Hyundai Motor Company

Hyundai Appoints Bodhi Thakur As Global Communications Head

Ricky Chanana, Senior Vice President - Commercial at Omnicom Media Asia

Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia

Kapilesh Prakash, Head - Ad Sales (LCS), Digital at Sony LIV

JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV

Vitasta Kaul, Chief Growth Advisor at BrandMusiq

Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq

Lagan Shastri, Chief Executive Officer at SLMG Beverages

SLMG Beverages Onboards Lagan Shastri As CEO

Anand Lakshmanan, Chief Business Officer at Xtreme Media

Anand Lakshmanan Appointed Chief Business Officer At Xtreme Media

Brand Builders

Falguni Nayar, Curation as a Trust Machine

Falguni Nayar left an 18-year career at Kotak Mahindra Capital in 2012 to found Nykaa at age 50 on curated, inventory-led retail, a bet that culminated in a $13 billion listing in November 2021.

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

CampaignsAll →

BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2

Tyre maker BKT has unveiled a 2,000 sq ft brand installation at Mumbai Airport T2 featuring brand ambassador Ranveer Singh, spanning nine illuminated tyre-shaped displays.

A suitcase and a folded shirt arranged like a fashion runway look

Snitch And Escape Plan Redefine Travel As A Style Statement

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Noice Turns 'Noise' Into A Playful Brand Campaign

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

FeatureSocial-FirstAll →

How Brands Use Pop Culture Without Looking Desperate

The Anatomy of a Great Brand Reply

Why Social Media Teams Are Becoming Mini Newsrooms

FeatureIndian Ad LegendsAll →

Why Meme Pages Became Powerful Advertising Partners

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

BrandsAll →

Brands

Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors

Ali Fazal Joins Flite As Brand Ambassador

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

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The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

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The Story of R. Balki, the Adman Who Turned Ideas Into Films

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FeatureCreative RoomAll →

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The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

TyresNmore Appoints The Minimalist As Its Integrated Digital Agency

Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions

Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal

PR Companion Wins PR Mandate For digiCloud Solutions

The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk

Reliance Brands Brings Kim Kardashian's SKIMS To India

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Netflix Launches India Storytelling Initiative

How Advertising Teams Handle Last-Minute Changes

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Why Some Ideas Look Great in the Room but Fail Outside It

A creative room is unusually fluent in advertising. Why an idea that kills internally can land flat with a real audience.

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Ad TechAll →

A single glowing spark opening outward into many smaller connected sparks

Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

A play-button shape climbing a rising staircase of view-count bars

YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger