Ad Tribe — Your Daily Dose of Ad World Buzz

A shopping bag and storefront outline representing SKIMS' entry into India through Reliance Brands

Reliance Brands Brings Kim Kardashian's SKIMS To India

Reliance Brands Limited has entered an exclusive partnership to bring SKIMS, the shapewear and apparel label founded by Kim Kardashian and Jens Grede, to India.

A downward arrow beside a rising line chart, representing WPP's India H1 results and expected recovery

News

WPP's India Business Falls 2.9% In H1, CEO Cites Sporting-Event Timing

A film reel and paintbrush representing Netflix's India Storytelling Initiative

News

Netflix Launches India Storytelling Initiative

The Latest

Brand Builders

Namit Agrawal Appointed Director - Strategic Marketing, South Asia At Salesforce

PeopleAll →

Shweta Jain, Managing Director - India & South Asia at Proximo Spirits

Shweta Jain Joins Proximo Spirits As Managing Director - India & South Asia

Namit Agrawal, Director - Strategic Marketing, South Asia at Salesforce

Namit Agrawal Appointed Director - Strategic Marketing, South Asia At Salesforce

Ashish Parikh, President and SBU Head at Havells India

Ashish Parikh Named President And SBU Head At Havells India

Nisha Sharma, Deputy General Manager - TV Ad Sales at Republic World

Nisha Sharma Joins Republic World As Deputy General Manager - TV Ad Sales

Anika Agarwal, Executive VP & Business Unit Head - Lighting at Orient Electric

Anika Agarwal Appointed Executive VP & Business Unit Head - Lighting At Orient Electric

Siddesh Kerkar, Senior Vice President - Client Solutions at WPP Media

WPP Media Names Siddesh Kerkar As Senior VP - Client Solutions

FeatureBrand BuildersAll →

Brand Builders

Falguni Nayar, Curation as a Trust Machine

Falguni Nayar left an 18-year career at Kotak Mahindra Capital in 2012 to found Nykaa at age 50 on curated, inventory-led retail, a bet that culminated in a $13 billion listing in November 2021.

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

CampaignsAll →

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Campaigns

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Campaigns

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Campaigns

Noice Turns 'Noise' Into A Playful Brand Campaign

A still from Roamiyo's group travel planning campaign film

Campaigns

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

Licious Puts The Spotlight On Fish Quality In New Chennai Campaign

Go Colors Names Shraddha Kapoor As Its First-Ever Brand Ambassador

FeatureSocial-FirstAll →

Social First

The Anatomy of a Great Brand Reply

Social First

Why Social Media Teams Are Becoming Mini Newsrooms

Social First

How Influencer Marketing Moved From Awareness to Performance

Social First

How Brands Use Pop Culture Without Looking Desperate

There is a fine line between feeling part of the culture and trying to buy in. How Indian brands use pop culture without looking desperate, and the right to a reference.

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

BrandsAll →

Brands

Ali Fazal Joins Flite As Brand Ambassador

Relaxo Footwears' Flite has signed actor Ali Fazal as brand ambassador, joining Sanya Malhotra to front its 'Style Ka Naya Andaaz' campaign.

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Nutrazen Signs Milind Soman as Brand Ambassador

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FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

Read the story of Prahlad Kakkar, one of Indian advertising's most influential figures, the ad filmmaker behind Pepsi, Maggi and Gold Spot and the founder of Genesis Film Production.

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

Reliance Brands Brings Kim Kardashian's SKIMS To India

WPP's India Business Falls 2.9% In H1, CEO Cites Sporting-Event Timing

Netflix Launches India Storytelling Initiative

Teads Sues Google, Alleges 6.88 Trillion Lost Ad Impressions

KBC Season 18 Records 80% YoY Growth In Sony LIV Ad Revenue

Amaron Creates Cinema Activation With Lodestar UM

boAt Partners Spotify Premium For 'HALF The Experience' Music Campaign

SEGA Appoints Black White Orange For Angry Birds Licensing In India

FeatureCreative RoomAll →

Creative Room

How Client Feedback Changes a Creative Idea

Creative Room

The Difference Between a Creative Idea and a Sellable Idea

Creative Room

How Teams Know When an Idea Is Finished

Creative Room

How Advertising Teams Handle Last-Minute Changes

A campaign can be locked and days from shooting when a call arrives that changes everything. Here is what happens next.

How Creative Leaders Review Work Without Breaking the Idea

The Life of a Campaign Idea: From Rough Thought to Final Presentation

What Happens in the Room Before a Big Brand Pitch

What Makes an Idea Worth Presenting to a Client

Ad TechAll →

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

Ad Tech

Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger

Ad Tech

Nielsen To Acquire DoubleVerify For $2.15 Billion

A chat interface icon beside a sliding reasoning control

Ad Tech

OpenAI Updates ChatGPT, Expands GPT-5.6 Luna Access For Free Users

A streaming remote control beside a rising advertising revenue chart

Ad Tech

Roku Q2 Advertising Revenue Grows 25% To $673 Million

FeatureCampaigns That Built IndiaAll →

Halftone collage of a wristwatch in an open presentation box, marking Titan's Joy of Gifting campaign

Campaigns That Built India

How Titan Turned a Watch Into the Joy of Gifting

In India, a watch was rarely bought for yourself. It was given, at farewells, first jobs and retirements. Titan spent three decades turning that fact into its most durable idea.