Ad Tribe — daily news on India’s advertising industry
London Fog Watches Signs Arjun Kapoor As Face And Co-Creative Director
The actor will front campaigns and co-create a limited-edition watch collection under a long-term partnership.
The Crayons Network Appoints Zankrut Oza As Branch Director, Mumbai
Diageo India Names Shruti Haasan Face Of The Singleton Social
Surya Roshni's Ab Roshni Ke Saath Suraksha Bhi Puts Wire Safety In A Family Story
PeoplePreyal Daru Joins Madison World As VP, Partnerships And Investments
Work LifeWhy Some Senior Talent Chooses Smaller Agencies
Tribe TicksWhat Product Placement Became In Indian Streaming
Creative RoomHow Food Styling Works On An Ad Shoot
The Ai ShiftProduct Listings Are Being Written By Machines
BrandsJohn Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection
BrandsFastrack AFTERHOURS Turns Halloween Into A Three-World Party, Launches Spooky Watches
Why Some Senior Talent Chooses Smaller Agencies
They leave the bigger title and the bigger budget, and say they got their job back. The trade is not as simple as it sounds.
How Platform-Native Thinking Is Changing Creative Reviews
The feed now has a seat at the review table. The question is who in the room gets to speak for it.
Agency Roles Explained: Where Do You Actually Fit?
The right department is rarely the one that looks best on a reel. It is the one whose bad days you can live with.
What A Career Break Does To An Advertising Career
The gap on the CV is rarely the problem. How agencies read it usually is.
Prathap Reddy, Who Made a Hospital Something You Choose
The hardest brand shift is not persuading people to prefer you. It is teaching them that they get to choose.
Ramoji Rao, Who Built an Audience Before a Market
03
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
04
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
05
Girish Mathrubootham, Who Marketed Software Like a Product
06
P.C. Musthafa, Who Branded Something Nobody Branded
07
T.S. Kalyanaraman, Who Bought Trust With a Face
London Fog Watches Signs Arjun Kapoor As Face And Co-Creative Director
The actor will front campaigns and co-create a limited-edition watch collection under a long-term partnership.
John Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection
03
Fastrack AFTERHOURS Turns Halloween Into A Three-World Party, Launches Spooky Watches
04
Thyrocare Enters Pregnancy Testing, Signs Yami Gautam Dhar
05
Indian Garage Drops Co, Unveils New Identity With Suryakumar Yadav
06
Varun Beverages Q3 Results: Profit Up 13.5% To Rs 830.6 Crore
07
Cinépolis India Partners House Of Candy For In-Cinema Confectionery
How Hero Honda Sold A Motorcycle On Arithmetic
Motorcycle advertising everywhere else sells escape. In India it sold a number, and the number won for twenty years.
How Lifebuoy Sold Soap As A Household Duty
03
How Pepsi Lost Control Of Its Own Line, And Won
04
How Raymond Sold Cloth By Describing A Kind Of Man
05
How Vicks Put A Legal Argument Inside A Film About A Mother
06
How Idea Made A Phone Network Argue About India
07
How Surf Excel Argued That The Stain Was The Point
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
03Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India