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✦How Indian Brands Build Meme Culture Without Becoming Cringe✦Verghese Kurien, the Man Who Turned a Cooperative Into a National Brand✦How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India✦Weekly TV Ratings Go Dark: What Happens to India's Ad Market Now?✦The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India✦ChatGPT Ads Moves Beyond Testing With Self-Serve Buying and CPC Bidding✦Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button✦AI Agents Are Now Buying Media. Is Programmatic Entering Its Next Era?✦India's Ad Market Nears ₹2 Lakh Crore as Commerce Media Reshapes Spend✦Disney's AI Ad Tool Could Make TV Advertising Accessible to Smaller Brands✦AI Is Optimising Ad Campaigns Using Data No One Has Checked in Years✦The Billboard in Your Favourite Show Wasn't Real. The Company Behind It Went Bust.✦How Indian Brands Build Meme Culture Without Becoming Cringe✦Verghese Kurien, the Man Who Turned a Cooperative Into a National Brand✦How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India✦Weekly TV Ratings Go Dark: What Happens to India's Ad Market Now?✦The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India✦ChatGPT Ads Moves Beyond Testing With Self-Serve Buying and CPC Bidding✦Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button✦AI Agents Are Now Buying Media. Is Programmatic Entering Its Next Era?✦India's Ad Market Nears ₹2 Lakh Crore as Commerce Media Reshapes Spend✦Disney's AI Ad Tool Could Make TV Advertising Accessible to Smaller Brands✦AI Is Optimising Ad Campaigns Using Data No One Has Checked in Years✦The Billboard in Your Favourite Show Wasn't Real. The Company Behind It Went Bust.
How Indian Brands Build Meme Culture Without Becoming Cringe
Social First

How Indian Brands Build Meme Culture Without Becoming Cringe

7 hours ago

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Campaigns

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General Insurance Council
Campaigns

Pets Take the Mic in General Insurance Council’s Charming New Campaign

May 29, 2025

Fastrack’s ‘Groove’ Collection
Campaigns

Fastrack’s ‘Groove’ Collection Turns Up the Volume on Indie Style

May 29, 2025

BREEZER Tribe Drops Merch and Music Ahead of Friendship Day
Campaigns

BREEZER Tribe Drops Merch and Music Ahead of Friendship Day

May 29, 2025

Flipkart Minutes
Campaigns

Flipkart Minutes Delivers Bollywood Nostalgia with ₹9 Veggie Campaign

May 29, 2025

Brands

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Sparsh Pearl Brand Ambassador
Brands

Saif Ali Khan Named Brand Ambassador for Sparsh Pearl

May 29, 2025

Wella Professionals Brand Ambassador
Brands

Wella Professionals Names Manushi Chhillar as Brand Ambassador in India

May 28, 2025

Kriti Sanon Magic Moments
Brands

Kriti Sanon Joins Magic Moments Vodka as Brand Ambassador

May 28, 2025

HELL ENERGY DRINK
Brands

Shreyas Iyer Named Brand Ambassador for HELL ENERGY DRINK in India

May 28, 2025

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People

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McCann Bangalore
People

Sambit Mohanty to Lead McCann Bangalore as Executive Vice President

May 29, 2025

Hakuhodo India
People

Hakuhodo Strengthens Leadership Team with Key Appointments

May 29, 2025

Ambalika Sen Joins Fundamental as Managing Partner After Exit from Tilt
People

Ambalika Sen Joins Fundamental as Managing Partner to Strengthen Creative Ambition

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People

Pooja Tomar Joins Publicis Groupe as Senior Director – Buying

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News

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Experience Commerce
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Experience Commerce Wins Digital Mandate for Tropical Agro’s Brand Transformation

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Jack in the Box Worldwide
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Kotak Mahindra Prime Hands Social Media Mandate to Jack in the Box Worldwide

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Team Pumpkin Secures Performance Marketing Mandate for Miniklub
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Team Pumpkin Wins Performance Marketing Mandate for Miniklub

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Publicis Groupe Strengthens Sports Marketing with Adopt Acquisition
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Publicis Groupe Acquires Sports Marketing Firm Adopt to Deepen Cultural Brand Engagement

May 5, 2025