Ad Tribe — daily news on India’s advertising industry
Nexus Select Malls Diwali Film Celebrates The Build-Up To The Festival
'Asli Happyness Wali Diwali' moves through the balconies of one building, where families get ready for the festival in their own ways.
Bonkers Corner Names Anushka Sen Brand Ambassador
Indus Appstore Rebrands As PhonePe Appstore, Adds Gift Cards And Top-Ups
Aarti Yadav Joins Sodexo India As Communications Lead
PeopleRobin Girdhar Joins Publicis Groupe As Director, Media Planning And Buying
Work LifeDo You Need Advertising School To Work In Advertising?
BrandsStoga By FITPASS Targets Rs 50 Crore After A Year With No Ads
CampaignsGIVA Diwali Campaign Turns Firecrackers Into Jewellery
BrandsHUL Ad Spend Falls 9.3% In Q2 To Rs 1,481 Crore
PeopleSwiggy Promotes Shashank Kumar To Director Of Monetisation
PeopleIBM Names Santosh Kumar Head Of Growth Marketing, India South Asia
Do You Need Advertising School To Work In Advertising?
Agencies hire the book, not the certificate. The question is whether school is the fastest way to build the book.
What Would Make A 23-Year-Old Choose Agency Life?
The agency is no longer the obvious first job for a creative graduate. It has to make a case.
What Senior Creatives Can Learn From Social-Native Talent
The junior who has never known advertising without a feed reads platforms the way a veteran reads a broadsheet.
Why Feedback May Matter More Than Perks To Young Creatives
The table tennis table is not the problem. It is just answering a question nobody asked.
Prathap Reddy, Who Made a Hospital Something You Choose
The hardest brand shift is not persuading people to prefer you. It is teaching them that they get to choose.
Ramoji Rao, Who Built an Audience Before a Market
03
Kiran Mazumdar-Shaw, Whose Customer Was Never the Public
04
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
05
Girish Mathrubootham, Who Marketed Software Like a Product
06
P.C. Musthafa, Who Branded Something Nobody Branded
07
T.S. Kalyanaraman, Who Bought Trust With a Face
Bonkers Corner Names Anushka Sen Brand Ambassador
The streetwear brand, which already sells a Bonkers x Anushka Sen collection, makes the actor its face as it campaigns against counterfeits.
Indus Appstore Rebrands As PhonePe Appstore, Adds Gift Cards And Top-Ups
03
Stoga By FITPASS Targets Rs 50 Crore After A Year With No Ads
04
HUL Ad Spend Falls 9.3% In Q2 To Rs 1,481 Crore
05
CP PLUS Signs Ranveer Singh As Brand Ambassador
06
Motorola Launches Motorollers Community App For All Android Users
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Orient Electric Ad Spend Rises Over 10% As Q2 Revenue Grows 25%
How Hero Honda Sold A Motorcycle On Arithmetic
Motorcycle advertising everywhere else sells escape. In India it sold a number, and the number won for twenty years.
How Lifebuoy Sold Soap As A Household Duty
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How Pepsi Lost Control Of Its Own Line, And Won
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How Raymond Sold Cloth By Describing A Kind Of Man
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How Vicks Put A Legal Argument Inside A Film About A Mother
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How Idea Made A Phone Network Argue About India
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How Surf Excel Argued That The Stain Was The Point
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
03Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India