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Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Ranjani Krishnaswamy, longtime General Manager of Marketing at Tanishq, led campaigns including Rivaah and the 2020 Ekatvam campaign, one film from which was withdrawn after a hostile backlash.

Ad Tech

LinkedIn Tests A Way To Report Posts And Comments As 'AI Slop'

Ad Tech

Snapchat To Stop Recommending Fully AI-Generated Videos On Spotlight

The Latest

Ad Tech

Condé Nast India Appoints Kunjalik B As Director, IPs & Events

Pavithra KR, Executive Vice President, Entertainment Ad Sales at JioStar

Pavithra KR Takes Over Prashant Shetty's Portfolio At JioStar

Gurjot Shah Singh, Senior Vice President at EssenceMediacom

Gurjot Shah Singh Elevated To Senior Vice President At EssenceMediacom

Satish Nair, incoming Chief Executive Officer of WPP Production, India

Satish Nair Named CEO Of WPP Production, India

$Sunil Manhas, Executive Vice President at TBWA\Lintas$

TBWA\Lintas Appoints Sunil Manhas As Executive Vice President

Punit Kulkarni, Vice President - Client Services at WPP Media

Punit Kulkarni Named Vice President, Client Services At WPP Media

FeatureBrand BuildersAll →

Brand Builders

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Ranjani Krishnaswamy, longtime General Manager of Marketing at Tanishq, led campaigns including Rivaah and the 2020 Ekatvam campaign, one film from which was withdrawn after a hostile backlash.

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Bharat Puri, the Executive Who Built Brands in Three Categories

Madhukar Parekh, the Man Behind Fevicol's Household Name

CampaignsAll →

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Campaigns

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Tanishq has launched 'Festival of Diamonds', a campaign starring Ananya Panday that positions natural diamond jewellery as part of everyday life.

Campaigns

Noice Turns 'Noise' Into A Playful Brand Campaign

A still from Roamiyo's group travel planning campaign film

Campaigns

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC's 'A Biskut Moment' campaign for Swaadesi Biskut

Campaigns

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

Licious Puts The Spotlight On Fish Quality In New Chennai Campaign

Go Colors Names Shraddha Kapoor As Its First-Ever Brand Ambassador

DBS Bank India Turns Business Banking Into Everyday Family Stories

FeatureSocial-FirstAll →

Social First

How Influencer Marketing Moved From Awareness to Performance

Social First

The Creator Brief: What Brands Get Wrong Before the Content Is Made

Social First

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Social First

Why Social Media Teams Are Becoming Mini Newsrooms

The best brand social teams look less like marketing departments and more like newsrooms. Why the campaign is giving way to cadence, and how the speed is planned.

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

Why Gen Z Can Smell Forced Brand Content Instantly

BrandsAll →

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Brands

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

KALKI has named Janhvi Kapoor and Ishaan Khatter as the faces of its Bride & Groom Couture '26 collection.

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Nutrazen Signs Milind Soman as Brand Ambassador

Malabar Gold & Diamonds Signs MS Dhoni as Brand Ambassador

Nehlia Developers Names Randeep Hooda as Brand Ambassador

Illustration of a cricket cap, bat and ball marking BKT's extended Big Bash League partnership

BKT Extends Big Bash League Golden Cap Partnership Through 2028-29

Illustration for Mercedes-Benz India's Indian Padel Tour title partnership

Mercedes-Benz India Becomes Title Partner of the Indian Padel Tour

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FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

Indian Ad Legends

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

TBWA Unveils New Visual Identity As Its Collective Enters Next Phase

Meta's Q2 Ad Revenue Rises 27% As Impressions And Ad Prices Both Climb

Hyundai Motor India Raises Ad Spend 12.6%, Expands AI-Led Marketing

NCLT Admits TV Vision Into Insolvency Over PNB's ₹294.66-Crore Claim

Excel Entertainment Launches Excel Music With Universal Music Group

Story TV Expands Into South India Across Four Languages

Qantas Expands OMD's Media Remit Across Seven Asian Markets

BBDO India Wins the Integrated Creative Mandate for LT Foods' Daawat

FeatureCreative RoomAll →

Creative Room

How Teams Know When an Idea Is Finished

Creative Room

How Creative Leaders Review Work Without Breaking the Idea

Creative Room

The Life of a Campaign Idea: From Rough Thought to Final Presentation

Creative Room

The Difference Between a Creative Idea and a Sellable Idea

What Happens in the Room Before a Big Brand Pitch

What Makes an Idea Worth Presenting to a Client

How Creative Teams Decide Between Safe Ideas and Brave Ideas

Why Good Ideas Get Killed Before They Reach the Client

Ad TechAll →

Ad Tech

LinkedIn Tests A Way To Report Posts And Comments As 'AI Slop'

Ad Tech

Snapchat To Stop Recommending Fully AI-Generated Videos On Spotlight

Ad Tech

Pinterest Tells Brands To Launch Festive Campaigns Before September

Anthropic brings Claude to India via Amazon Bedrock's in-country inference

Ad Tech

Anthropic To Make Claude Available With In-Country Inference In India Via Amazon Bedrock

FeatureCampaigns That Built IndiaAll →

Halftone collage of a running shoe caught mid-stride, marking Nike's Da Da Ding campaign

Campaigns That Built India

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat

In 2016, Nike put Indian sportswomen on screen without softening them for approval. Da Da Ding changed the visual language of women's sport in India, and earned a sharp critique while doing it.