Ad Tribe — daily news on India’s advertising industry
How AI Is Changing the Creative Process Inside Agencies
AI can generate a hundred campaign ideas by lunchtime inside Indian agencies. It still cannot tell them which one is actually worth making.
Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?
Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects
Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?
PeopleDivyam Chaturvedi Appointed Country Head At Hybrid India
Work LifeIs Advertising Still A Big-City Career?
PeopleIsha Tiwari Joins Google India As DV360 Lead
PeopleSamarth Chauhan Joins Times Network As DGM Revenue For Sports
PeopleAnkit Pandey Returns To Sony As Group Head For Sports Ad Sales
Creative RoomHow Designers, Writers, and Strategists Build One Idea Together
NewsShareChat And Moj Launch A Gaming Micro-Drama With Level Infinite
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Is Advertising Still A Big-City Career?
Hybrid work has loosened advertising's grip on a handful of Indian metros. Whether real creative opportunity followed talent out of them is a separate question.
What Happens To Creative Careers After 40?
Only 8% of UK agency staff were over 51 in the IPA's 2025 census. A look at where experienced advertising creatives actually go once the visible path narrows.
If Everyone Has The Same AI Tools, What Makes A Creative Valuable?
The same AI tools sit on every creative's desktop now, in theory levelling the playing field entirely. It hasn't worked out that way, and the gap left behind is the interesting part.
Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?
Deloitte's India research found most Gen Z employees value hands-on learning at work but say they receive less guidance from managers than they actually want.
Ashwath Swaminathan, Growth Marketing Under a Stopwatch
Ashwath Swaminathan, formerly of HUL, was named Swiggy's first Chief Growth and Marketing Officer in February 2024, overseeing food delivery and Instamart, then resigned that September ahead of Swiggy's IPO.
Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business
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Deepinder Goyal, the Man Who Gave a Delivery App a Personality
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Adwaita Nayar, the Discipline Behind Nykaa Fashion
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Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
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Falguni Nayar, Curation as a Trust Machine
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Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
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Fossil Launches Machine X-1 With Varun Dhawan
A skeletonised automatic built on racing cues, aimed at buyers who would otherwise walk past Fossil on their way to a specialist watch brand.
Zeeba Names Chef Vikas Khanna Its Global Brand Ambassador
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Crompton Rebrands Around A New Emblem And A Super-Premium Brand
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Wipro Consumer Care Buys 60% Of Skincare Brand DermaTouch
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Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design
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Amorepacific Brings A Fifth Korean Brand To India, Again Through Nykaa
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PV Sindhu Becomes Brand Ambassador For Hero Future Energies
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How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
In October 2013, Tanishq spent ninety seconds on a bride getting married again, with her young daughter in the frame. It did not argue for anything. It simply showed a wedding.
How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
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How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
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How Titan Turned a Watch Into the Joy of Gifting
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How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
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How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
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How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
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