Ad Tribe — daily news on India’s advertising industry
Can A Brand's Voice Stay Consistent When AI Is Doing More Of The Writing?
AI can actually hold a brand voice guide more consistently than a rotating cast of human writers ever did. The real risk is a voice that stops evolving because nothing pushes back on it.
Crompton Rebrands Around A New Emblem And A Super-Premium Brand
What Happens To Creative Careers After 40?
Kinetic Luna: From Middle-Class Icon to Electric Comeback
PeopleVarun Singh Named Chief Business Officer At Unolabs Technologies
PeopleRafique Pathan Joins Pudhari Publications As Head Of Digital Business
PeoplePrerna Vohra Joins BIG FM As Content And IP Licensing Head
PeopleShikha Raina Returns To CNBC-TV18 As Senior Director, Branded Content
NewsHumans Of Bombay Becomes The Human Company
CampaignsTitan Corporate Gifting Launches 'The Joy That Lasts' Festive Film
NewsUber Adds Train Ticket Booking In India With ixigo
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What Happens To Creative Careers After 40?
Only 8% of UK agency staff were over 51 in the IPA's 2025 census. A look at where experienced advertising creatives actually go once the visible path narrows.
If Everyone Has The Same AI Tools, What Makes A Creative Valuable?
The same AI tools sit on every creative's desktop now, in theory levelling the playing field entirely. It hasn't worked out that way, and the gap left behind is the interesting part.
Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?
Deloitte's India research found most Gen Z employees value hands-on learning at work but say they receive less guidance from managers than they actually want.
Are Advertising Salaries Keeping Up With Advertising Expectations?
Agencies increasingly ask employees to think like founders and work like consultants. Advertising pay in India has not caught up with that expanded brief.
Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business
How Swiggy's food delivery chief is splitting one app's promise into several, instead of trying to be everything to everyone.
Deepinder Goyal, the Man Who Gave a Delivery App a Personality
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Adwaita Nayar, the Discipline Behind Nykaa Fashion
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Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
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Falguni Nayar, Curation as a Trust Machine
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Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
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Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself
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Crompton Rebrands Around A New Emblem And A Super-Premium Brand
Cephyr replaces the master brand mark, Rhion opens the super-premium tier, and the whole thing arrives with a sonic identity.
Wipro Consumer Care Buys 60% Of Skincare Brand DermaTouch
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Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design
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Amorepacific Brings A Fifth Korean Brand To India, Again Through Nykaa
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PV Sindhu Becomes Brand Ambassador For Hero Future Energies
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Reliance And Rolls-Royce Will Build A Combat Engine In India
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Nexus Select Malls Expands Its District By Zomato Collaboration Beyond Shopping
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How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
In October 2013, Tanishq spent ninety seconds on a bride getting married again, with her young daughter in the frame. It did not argue for anything. It simply showed a wedding.
How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
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How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
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How Titan Turned a Watch Into the Joy of Gifting
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How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
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How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
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How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
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