Ad Tribe — daily news on India’s advertising industry
Abhishek Iyer Leaves FanCode For A League Still Being Built
A decade of sports marketing behind broadcast and streaming, now pointed at a sport that has to build its audience first.
Bannerflow Wants Your Dashboard To Change The Next Ad
Havas India Finishes An Internship Built Around Access
Geetika Chadha Joins Cheil India To Run Influencer And Social
Ad TechMeta Puts Two New Models Behind Its Personal AI Push
NewsMarie Claire India Appoints Neena Haridas to Head Q1 Relaunch
Work LifeThe Junior Creative Who Has Never Worked Without AI
BrandsAn Actor Takes The Creative Chair At A Year-Old Shoe Brand
PeopleNarin Shetty Takes The Growth Seat At Spectrum Digital
NewsVirat Kohli Turns Up On LinkedIn To Talk Shop
PeopleSameer Bajaj Moves To MiQ After A Loop Through Start-Ups
The Junior Creative Who Has Never Worked Without AI
Every senior person in the building learned the job without it, and is quietly measuring the newest hire against an apprenticeship that no longer exists.
Why Younger Talent Is Less Impressed By Agency Prestige
The name on the building used to be most of the offer. A generation that can see the work without the letterhead is pricing it differently.
What Does An Art Director Actually Do Today?
The job used to be defined by what the person could make. It is now mostly defined by what the person decides not to.
When Creators Influence Agencies More Than Agencies Influence Creators
The influence used to run one way. Watch a creative review now and it plainly does not.
Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault
The best brands often start as the answer to something that is broken in one place.
Girish Mathrubootham, Who Marketed Software Like a Product
03
P.C. Musthafa, Who Branded Something Nobody Branded
04
T.S. Kalyanaraman, Who Bought Trust With a Face
05
Sridhar Vembu, Who Made Refusal the Positioning
06
R.G. Chandramogan, Who Started With Ice Candy
07
C.K. Ranganathan, Who Scaled an Idea He Did Not Invent
An Actor Takes The Creative Chair At A Year-Old Shoe Brand
Not an ambassador deal. A title, a remit across product and communication, and a founder who wanted the creative vision held by somebody else.
Vaani Kapoor Becomes The Face Of GetLook's Salon At Home
03
PC Chandra Jewellers Signs Pratibha Ranta After A Teaser Run
04
McCain Foods Buys A Gujarat Potato Plant It Did Not Build
05
JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link
06
Vijay Deverakonda Fronts Ramraj Cotton's Wedding Range
07
Royal Challenge Water Steps Into Sneaker Culture
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Ad world news, campaigns and moves, a few times a week. No noise.
How Maggi Sold A Category India Did Not Have
There was no instant noodles market to enter. The advertising had to explain what the thing was before it could argue that you wanted it.
How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It
03
How Tata Salt’s Desh Ka Namak Turned A Commodity Into A Claim
04
How Google’s Reunion Made A Search Box Feel Like A Border Crossing
05
How Ariel’s Share The Load Put A Chore At The Centre Of An Argument
06
How Mile Sur Mera Tumhara Became The Film India Cannot Agree On
07
How Onida’s Devil Sold Envy To A Country That Had To Wait
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
02Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing
03The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk
04The Anatomy of a Great Brand Reply
05Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement
06Amigos Foods Joins Hands with Orion Digital to Power Its Online Growth
Brand Builders
Episode 01 · Verghese Kurien13 min
An engineer who did not want the job, did not like milk, and built the most trusted consumer brand in the country by giving it away to the farmers who supplied it.
Read the written version
Ad Tribe Awards - South
The inaugural edition, for agencies, brands and work led from South India. 12 agency awards, 20 brand awards, 22 work awards, and no category obliged to produce a winner.
Hyderabad, India
The Next 50
Fifty individuals under 30 whose work, thinking and contribution are already making India's agency industry better. Agency-led nomination, transparent scoring, no public voting.
Hyderabad, India