Ad Tribe — Your Daily Dose of Ad World Buzz

Creative Room

How Festive Campaigns Are Built Under Tight Deadlines

Diwali and Eid arrive on fixed dates no creative room controls. How festive advertising gets made under that pressure.

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The Ai Shift

Why 'Can We See More Options?' Is Becoming A Bigger Problem In The AI Era

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Work Life

Does Creativity Have An Expiry Date?

The Latest

Brand Builders

Hyundai Appoints Bodhi Thakur As Global Communications Head

Ricky Chanana, Senior Vice President - Commercial at Omnicom Media Asia

Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia

Kapilesh Prakash, Head - Ad Sales (LCS), Digital at Sony LIV

JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV

Vitasta Kaul, Chief Growth Advisor at BrandMusiq

Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq

Lagan Shastri, Chief Executive Officer at SLMG Beverages

SLMG Beverages Onboards Lagan Shastri As CEO

Anand Lakshmanan, Chief Business Officer at Xtreme Media

Anand Lakshmanan Appointed Chief Business Officer At Xtreme Media

FeatureBrand BuildersAll →

Brand Builders

Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business

Anchit Nayar is Executive Director of FSN E-Commerce Ventures and CEO of Nykaa's beauty e-commerce business, credited with its offline retail network and brand partnerships including Huda Beauty, Charlotte Tilbury and Kiehl's.

Falguni Nayar, Curation as a Trust Machine

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

CampaignsAll →

Campaigns

BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2

Tyre maker BKT has unveiled a 2,000 sq ft brand installation at Mumbai Airport T2 featuring brand ambassador Ranveer Singh, spanning nine illuminated tyre-shaped displays.

A suitcase and a folded shirt arranged like a fashion runway look

Campaigns

Snitch And Escape Plan Redefine Travel As A Style Statement

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Campaigns

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Campaigns

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Noice Turns 'Noise' Into A Playful Brand Campaign

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

FeatureSocial-FirstAll →

Social First

How Brands Use Pop Culture Without Looking Desperate

Social First

The Anatomy of a Great Brand Reply

Social First

Why Social Media Teams Are Becoming Mini Newsrooms

Social First

Why Meme Pages Became Powerful Advertising Partners

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

BrandsAll →

Brands

Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors

Ali Fazal Joins Flite As Brand Ambassador

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Newsletter

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Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

Read the story of Prahlad Kakkar, one of Indian advertising's most influential figures, the ad filmmaker behind Pepsi, Maggi and Gold Spot and the founder of Genesis Film Production.

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

TyresNmore Appoints The Minimalist As Its Integrated Digital Agency

Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions

Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal

PR Companion Wins PR Mandate For digiCloud Solutions

The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk

Reliance Brands Brings Kim Kardashian's SKIMS To India

WPP's India Business Falls 2.9% In H1, CEO Cites Sporting-Event Timing

Netflix Launches India Storytelling Initiative

FeatureCreative RoomAll →

Creative Room

Why Some Ideas Look Great in the Room but Fail Outside It

Creative Room

How Advertising Teams Handle Last-Minute Changes

Creative Room

How Client Feedback Changes a Creative Idea

Creative Room

How Festive Campaigns Are Built Under Tight Deadlines

Diwali and Eid arrive on fixed dates no creative room controls. How festive advertising gets made under that pressure.

The Difference Between a Creative Idea and a Sellable Idea

How Teams Know When an Idea Is Finished

How Creative Leaders Review Work Without Breaking the Idea

The Life of a Campaign Idea: From Rough Thought to Final Presentation

Ad TechAll →

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Ad Tech

Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

A play-button shape climbing a rising staircase of view-count bars

Ad Tech

YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

Ad Tech

Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger

Ad Tech

Nielsen To Acquire DoubleVerify For $2.15 Billion

FeatureCampaigns That Built IndiaAll →

Halftone collage of a ceiling fan mid-spin, marking the Havells Hawa Badlegi campaign

Campaigns That Built India

How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India

A ceiling fan is the least likely place to find an argument about caste, gender and religion. From 2013, Havells and Lowe Lintas put one there and kept it running for over a decade.