Ad Tribe — daily news on India’s advertising industry

FeatureBrand BuildersAll →

Raj Heda Promoted To GM - Brand & Communications At Vodafone Idea

Ankur Agarwal, Senior Vice President, Client Services at WPP Media

Ankur Agarwal Elevated To Senior Vice President, Client Services At WPP Media

Sharon Joy, Head of Human Resources, India at InvoiceCloud

InvoiceCloud Appoints Sharon Joy As India HR Head

Sarah M. George, Independent Director at Muthoot FinCorp

Muthoot FinCorp Appoints Sarah M. George As Independent Director

Vinay Subramanyam, VP Marketing at Mondelez International India

Vinay Subramanyam Joins Mondelez India As VP - Marketing

Aastha Khurana, PR and Corporate Communications Lead at InsuranceDekho

Aastha Khurana Joins InsuranceDekho As PR And Communications Lead

Brand Builders

Adwaita Nayar, the Discipline Behind Nykaa Fashion

Adwaita Nayar, Nykaa co-founder and CEO of Nykaa Fashion since its 2018 launch, built the vertical around active curation and private labels including Nykd, 20Dresses and Pipa Bella.

Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business

Falguni Nayar, Curation as a Trust Machine

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

CampaignsAll →

BKT Launches Major Brand Installation Featuring Ranveer Singh At Mumbai Airport T2

Tyre maker BKT has unveiled a 2,000 sq ft brand installation at Mumbai Airport T2 featuring brand ambassador Ranveer Singh, spanning nine illuminated tyre-shaped displays.

A suitcase and a folded shirt arranged like a fashion runway look

Snitch And Escape Plan Redefine Travel As A Style Statement

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Noice Turns 'Noise' Into A Playful Brand Campaign

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

FeatureSocial-FirstAll →

Why Meme Pages Became Powerful Advertising Partners

How Brands Use Pop Culture Without Looking Desperate

The Anatomy of a Great Brand Reply

FeatureIndian Ad LegendsAll →

The Future of Brand Communities in India

Why Social Media Teams Are Becoming Mini Newsrooms

How Influencer Marketing Moved From Awareness to Performance

The Creator Brief: What Brands Get Wrong Before the Content Is Made

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

BrandsAll →

Brands

Surya Kumar Yadav Joins Pro Govinda League As Brand Ambassador

Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors

Ali Fazal Joins Flite As Brand Ambassador

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

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The Story of Prahlad Kakkar, the Man Who Made Ad Films Fun

Read the story of Prahlad Kakkar, one of Indian advertising's most influential figures, the ad filmmaker behind Pepsi, Maggi and Gold Spot and the founder of Genesis Film Production.

The Story of R. Balki, the Adman Who Turned Ideas Into Films

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

FeatureCreative RoomAll →

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

The Practice And On Purpose Unite Under The Practice Group

Dentsu Creative Isobar Wins Integrated Creative Mandate For Blackberrys

TyresNmore Appoints The Minimalist As Its Integrated Digital Agency

Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions

Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal

PR Companion Wins PR Mandate For digiCloud Solutions

The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk

Reliance Brands Brings Kim Kardashian's SKIMS To India

Why Some Ideas Look Great in the Room but Fail Outside It

How Advertising Teams Handle Last-Minute Changes

How Client Feedback Changes a Creative Idea

How Festive Campaigns Are Built Under Tight Deadlines

Diwali and Eid arrive on fixed dates no creative room controls. How festive advertising gets made under that pressure.

The Difference Between a Creative Idea and a Sellable Idea

How Teams Know When an Idea Is Finished

How Creative Leaders Review Work Without Breaking the Idea

The Life of a Campaign Idea: From Rough Thought to Final Presentation

Ad TechAll →

A musical note wearing a small identification tag, paper-cutout style

Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges

A single glowing spark opening outward into many smaller connected sparks

Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

A play-button shape climbing a rising staircase of view-count bars

YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration