Ad Tribe — daily news on India’s advertising industry
Opraah's OPay Promises Exclusive Creators Payment In 48 Hours
A creator management company puts a number on something the industry has left vague for years: how long a creator waits to be paid.
The Rise Of The In-House Agency In India
What Brands Should Do In The First Hour Of A Social Crisis
The Story of Arun Nanda, the Adman Who Built Rediffusion
Work LifeWhy Agency Culture Breaks During Pitches
The Ai ShiftInfinite References: Is AI Making Creatives Less Curious?
The Ai ShiftWhat Happens When Clients Benchmark Your Work Against AI
Work LifeAgency Vs Brand Side: Where Do Creative Careers Grow Differently?
Social FirstCulture Moves at Gen Z Speed, Can Brands Keep Up?
Creative RoomHow Campaigns Get Their Names
Campaigns That Built IndiaHow Liril’s Waterfall Changed What Indian Advertising Could Show
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Why Agency Culture Breaks During Pitches
Everything an agency says about how it treats people is written for ordinary weeks. Pitches are not ordinary weeks.
Agency Vs Brand Side: Where Do Creative Careers Grow Differently?
One gives you range and no follow-through. The other gives you follow-through and one brand. Both are real.
Why The Next Great Ad May Not Look Like An Ad
The most effective thing a brand made this year may not be recognisable as advertising to the people who judge advertising.
Why Feedback Is The Most Underrated Skill In Advertising
The difference between a note that improves the work and one that just moves it is a skill. It is almost never taught.
Aman Gupta, Who Made the Founder the Advertisement
The company had already won the category. What Shark Tank added was a founder whose face did the work an ambassador is usually paid for.
Kunal Shah, Who Made Exclusivity the Product
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Nikhil Kamath, the Other Half of the Zerodha Argument
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Nithin Kamath, Who Built India’s Largest Broker Without Advertising
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Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle
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Ashwath Swaminathan, Growth Marketing Under a Stopwatch
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Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business
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Vijay Sales Signs Rahul Dravid To Sell Apnapan
A retailer built on advice rather than price picks the least flashy cricketer available, which is the whole idea.
Guess Watches Names Tamannaah Bhatia Its India Brand Ambassador
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Quickeee Puts Clothes On A Sixty Minute Clock In Mumbai
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Reliance Starts An Ice Cream Brand Called Bombay Creamery
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Ranveer Singh Becomes The Face Of Pune Developer Jhamtani
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InsuranceDekho And RenewBuy Merge Into One Distribution Platform
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Ricky Ponting Buys Into The Company He Is Fronting
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How Liril’s Waterfall Changed What Indian Advertising Could Show
The insight was not about soap. It was that a housewife’s bath was the only ten minutes of the day nobody else had a claim on.
How Happydent's Palace Lit a Kingdom With Teeth
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How Thanda Matlab Coca-Cola Annexed a Hindi Word
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How SBI Life's Main Se Hum Made Insurance Sound Like Growing Up
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How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket
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How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
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How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
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