Ad Tribe — Your Daily Dose of Ad World Buzz

Kiran Desai, outgoing Vice President and India General Counsel at Netflix

Kiran Desai Moves On From Netflix India After Seven Years

Kiran Desai, Vice President and India General Counsel at Netflix, has decided to move on after seven years with the streaming company.

Michelle Gupta, Head of Marketing at Hershey Canada

People

Hershey Canada Appoints Michelle Gupta As Head Of Marketing

Kshipra Jatana, Group Legal Counsel at Network18, now representing the group at the NBDA

People

Kshipra Jatana To Represent Network18 At NBDA, Replacing Rahul Joshi

The Latest

People

Kiran Desai Moves On From Netflix India After Seven Years

Hershey Canada Appoints Michelle Gupta As Head Of Marketing

Kshipra Jatana To Represent Network18 At NBDA, Replacing Rahul Joshi

Rahul Johri, former BCCI Chief Executive Officer, now on the board of Flash Sports & Media Holdings

Rahul Johri Joins Flash Sports & Media Holdings Board

Armin Zerza, outgoing Chief Financial Officer and Chief Operating Officer of Warner Music Group

Warner Music Group CFO And COO Armin Zerza Steps Down

Christopher Halpin, incoming Chief Financial Officer of NBCUniversal

NBCUniversal Names Christopher Halpin Chief Financial Officer

FeatureBrand BuildersAll →

Brand Builders

Narayana Murthy, the Man Who Built Trust as a Brand

Narayana Murthy built Infosys's brand through transparency and governance rather than advertising. How trust became the product itself.

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Bharat Puri, the Executive Who Built Brands in Three Categories

Madhukar Parekh, the Man Behind Fevicol's Household Name

Rahul daCunha, Keeper of Amul's Sixty-Year Voice

CampaignsAll →

Saranya Ponvannan and Sruthi Hariharan in Licious's Tharam Adhu Nirantharam campaign film

Campaigns

Licious Puts The Spotlight On Fish Quality In New Chennai Campaign

Licious has launched a Chennai-focused campaign featuring actors Saranya Ponvannan and Sruthi Hariharan, built around a homemaker's search for consistently fresh, well-cut fish.

Campaigns

Go Colors Names Shraddha Kapoor As Its First-Ever Brand Ambassador

A family of business owners and their accountant in an everyday home setting, representing the DBS IDEAL business banking campaign

Campaigns

DBS Bank India Turns Business Banking Into Everyday Family Stories

Vaani Kapoor in FatakPay's Financial Super App campaign film, Poore India ko Yahan Milega Loan

Campaigns

FatakPay Signs Vaani Kapoor as It Repositions Into a Financial Super App

Stayfree Launches Zero Tension, Double Protection With Kiara Advani

Roku Turns Its Screensaver Into a Campaign With See You in Roku

mPokket Signs Naveen Polishetty for a Campaign Built on His Own Rejections

Wipro's Giffy Dishwash Gel Launches a Cinematic New TVC

FeatureSocial-FirstAll →

Social First

The Creator Brief: What Brands Get Wrong Before the Content Is Made

Social First

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Social First

Why Comment Sections Are the New Focus Groups

Social First

How Influencer Marketing Moved From Awareness to Performance

Influencer spend in India is moving from impressions to orders. Inside affiliate codes, cost-per-order and the shift from awareness to performance, and its limits.

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

Why Gen Z Can Smell Forced Brand Content Instantly

How Brands Choose the Right Influencers Beyond Follower Count

BrandsAll →

Brands

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

TrucksUp has signed Ajay Devgn as brand ambassador for its Ab Apni Chalao campaign, aimed at truck owners, drivers, fleet operators and MSMEs across India's logistics corridors.

Nutrazen Signs Milind Soman as Brand Ambassador

Malabar Gold & Diamonds Signs MS Dhoni as Brand Ambassador

Nehlia Developers Names Randeep Hooda as Brand Ambassador

Illustration of a cricket cap, bat and ball marking BKT's extended Big Bash League partnership

BKT Extends Big Bash League Golden Cap Partnership Through 2028-29

Illustration for Mercedes-Benz India's Indian Padel Tour title partnership

Mercedes-Benz India Becomes Title Partner of the Indian Padel Tour

Illustration for Godrej Bloq's launch and the Pink E-Rickshaw initiative

Godrej Consumer Products Launches Bloq, Backs 500 Pink E-Rickshaws for Women Drivers

Newsletter

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Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

Indian Ad Legends

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

Story TV Expands Into South India Across Four Languages

Qantas Expands OMD's Media Remit Across Seven Asian Markets

BBDO India Wins the Integrated Creative Mandate for LT Foods' Daawat

NCDEX Unveils New Identity, Launches NCDEX NIDHI Mutual Fund Platform

Primex Media Services Wins Parul University's Digital PR Mandate

Arena Media India Wins Keo Karpin's Integrated Media Mandate

Niva Bupa's Nimish Agrawal on Why Health Insurance Must Stop Selling Fear

Radico Khaitan Lifts Ad Spend to 6.9% of IMFL Sales as EBITDA Jumps 51%

FeatureCreative RoomAll →

Creative Room

How Creative Leaders Review Work Without Breaking the Idea

Creative Room

The Life of a Campaign Idea: From Rough Thought to Final Presentation

Creative Room

What Happens in the Room Before a Big Brand Pitch

Creative Room

How Teams Know When an Idea Is Finished

Creative work rarely has an objective finish line. Here is how experienced teams actually recognise when to stop.

What Makes an Idea Worth Presenting to a Client

How Creative Teams Decide Between Safe Ideas and Brave Ideas

Why Good Ideas Get Killed Before They Reach the Client

How Art Directors Shape the Visual Language of a Campaign

Ad TechAll →

Line-art illustration of a speech bubble and network marking SuperStuff.ai's Marko launch

Ad Tech

SuperStuff.ai Launches Marko, an AI Tool to Match Companies With Agencies

Line-art illustration of a dashboard and magnifying glass marking HubSpot's Agent Hub launch

Ad Tech

HubSpot Launches Agent Hub and Agent Builder in Public Beta

Line-art illustration of a central hub connected to six nodes, marking Netcore's rebrand to Netcore.ai

Ad Tech

Netcore Rebrands to Netcore.ai, Moves to an Agentic Marketing Platform

Line-art illustration of a speech bubble, open padlock and magnifying glass marking the shared-chat indexing issue

Ad Tech

Shared Claude Chats Containing Sensitive Data Briefly Surfaced on Google

FeatureCampaigns That Built IndiaAll →

Halftone collage of a running shoe caught mid-stride, marking Nike's Da Da Ding campaign

Campaigns That Built India

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat

In 2016, Nike put Indian sportswomen on screen without softening them for approval. Da Da Ding changed the visual language of women's sport in India, and earned a sharp critique while doing it.