Ad Tribe — daily news on India’s advertising industry
Why Young Talent Leaves Agencies Before Agencies Understand Them
By the time most agencies figure out what a young hire actually needed, that person has usually already handed in their notice. The exit interview arrives one conversation too late.
How Advertising Teams Use Research Without Killing Creativity
How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket
Why the Next Great Indian Brand May Not Come From a Metro
PeopleAchyuth Chirravuri Joins UMM Skincare As Brand Marketing Lead
Ad TechVDO.AI Expands Its NDTV Deal With Two Native Video Formats
NewsUrban Company Takes Its Unicommerce Deal To The UAE And Saudi Arabia
Ad TechMeta AI Adds Content And Ad Performance Tools For Small Businesses
PeopleStarcom Promotes Resham Manaktala To Associate Vice President
BrandsR For Rabbit Launches BioMimic, A 10-Product Kids Care Range
PeopleNamrata Arora Joins Marico's True Elements From Ogilvy
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Why Young Talent Leaves Agencies Before Agencies Understand Them
By the time most agencies figure out what a young hire actually needed, that person has usually already handed in their notice. The exit interview arrives one conversation too late.
When Your Boss Is Younger Than You
Advertising's compressed career ladder has made being managed by someone younger common rather than rare. What actually makes that work has surprisingly little to do with age.
Is Advertising Still A Big-City Career?
Hybrid work has loosened advertising's grip on a handful of Indian metros. Whether real creative opportunity followed talent out of them is a separate question.
What Happens To Creative Careers After 40?
Only 8% of UK agency staff were over 51 in the IPA's 2025 census. A look at where experienced advertising creatives actually go once the visible path narrows.
Ashwath Swaminathan, Growth Marketing Under a Stopwatch
Ashwath Swaminathan, formerly of HUL, was named Swiggy's first Chief Growth and Marketing Officer in February 2024, overseeing food delivery and Instamart, then resigned that September ahead of Swiggy's IPO.
Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business
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Deepinder Goyal, the Man Who Gave a Delivery App a Personality
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Adwaita Nayar, the Discipline Behind Nykaa Fashion
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Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business
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Falguni Nayar, Curation as a Trust Machine
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Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest
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R For Rabbit Launches BioMimic, A 10-Product Kids Care Range
Every product in the line points at a biological mechanism it claims to imitate, which is a harder promise to make than gentle and natural.
Acer Signs Akshay Kumar As Brand Ambassador For House Of Acer
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Fossil Launches Machine X-1 With Varun Dhawan
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Zeeba Names Chef Vikas Khanna Its Global Brand Ambassador
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Crompton Rebrands Around A New Emblem And A Super-Premium Brand
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Wipro Consumer Care Buys 60% Of Skincare Brand DermaTouch
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Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design
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How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket
In April 2015, MakeMyTrip stopped selling convenience and started selling restlessness. It changed tagline, logo and agency at the same time, and not everyone in the industry was convinced.
How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like
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How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson
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How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India
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How Titan Turned a Watch Into the Joy of Gifting
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How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
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How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
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