Ad Tribe — Your Daily Dose of Ad World Buzz

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Can AI Help Independent Agencies Win Bigger Clients?

AI has closed the production gap between indie agencies and networks in a pitch room. Whether that's enough to win a bigger client still comes down to something tools can't fix.

Siddesh Kerkar, Senior Vice President - Client Solutions at WPP Media

People

WPP Media Names Siddesh Kerkar As Senior VP - Client Solutions

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The Ai Shift

The Rise Of The One-Person Creative Agency

The Latest

News

WPP Media Names Siddesh Kerkar As Senior VP - Client Solutions

Niti Uttam, marketing lead for Armani Exchange India at Reliance Brands Limited

Niti Uttam Joins Reliance Brands To Lead Marketing For Armani Exchange India

Brand Catapult Elevates Ria Kapoor As Director Of PR And Communications

Sanjay Ghemawat, co-founder of Discovery Loop and former Google Senior Fellow

Google's Sanjay Ghemawat Exits After 27 Years, Co-Founds Discovery Loop

Aanandita Bhatnagar, Head of Corporate Communications at Capital One India

Aanandita Bhatnagar Joins Capital One India As Head Of Corporate Communications

Amit Bhalerao, Chief Operating Officer at Schaeffler India

Schaeffler India Appoints Amit Bhalerao As Chief Operating Officer

FeatureBrand BuildersAll →

Brand Builders

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Pelki Tshering, CMO of Tanishq, came up through Coca-Cola and the Tata Group before leading recent campaigns including "Embrace the Nav-raani in You" and the Hues natural gemstone launch.

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Bharat Puri, the Executive Who Built Brands in Three Categories

CampaignsAll →

Shraddha Kapoor in Eureka Forbes' 'Ghar Ka New Favourite' campaign film

Campaigns

Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor

Ananya Panday in a still from Tanishq's 'Festival of Diamonds' campaign film

Campaigns

Tanishq Celebrates Everyday Sparkle In 'Festival Of Diamonds' Campaign

Campaigns

Noice Turns 'Noise' Into A Playful Brand Campaign

A still from Roamiyo's group travel planning campaign film

Campaigns

Roamiyo Highlights Group Travel Planning Chaos In New Campaign

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Marico's Parachute Advansed Launches 'Aisa Kya Hai?' Shampoo Campaign

Licious Puts The Spotlight On Fish Quality In New Chennai Campaign

Go Colors Names Shraddha Kapoor As Its First-Ever Brand Ambassador

FeatureSocial-FirstAll →

Social First

Why Social Media Teams Are Becoming Mini Newsrooms

Social First

How Influencer Marketing Moved From Awareness to Performance

Social First

The Creator Brief: What Brands Get Wrong Before the Content Is Made

Social First

The Anatomy of a Great Brand Reply

A post is a broadcast; a reply is a conversation. What makes a great brand reply land, and the discipline of knowing which moments are not yours to touch.

How Brands Build a Distinct Voice on Instagram, X, LinkedIn and YouTube

Why Comment Sections Are the New Focus Groups

The Difference Between Viral Content and Brand-Building Content

How Social Listening Turns Into Campaign Ideas

BrandsAll →

Brands

Ali Fazal Joins Flite As Brand Ambassador

Relaxo Footwears' Flite has signed actor Ali Fazal as brand ambassador, joining Sanya Malhotra to front its 'Style Ka Naya Andaaz' campaign.

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Nutrazen Signs Milind Soman as Brand Ambassador

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Ad world news, campaigns and moves, a few times a week. No noise.

FeatureIndian Ad LegendsAll →

Indian Ad Legends

The Story of R. Balki, the Adman Who Turned Ideas Into Films

Indian Ad Legends

The Story of Swati Bhattacharya, the Voice That Changed How India Talks About Women

Indian Ad Legends

The Story of Alyque Padamsee, the Brand Father of Indian Advertising

Indian Ad Legends

The Story of Piyush Pandey, the Man Who Taught Brands to Speak Like India

NewsAll →

KBC Season 18 Records 80% YoY Growth In Sony LIV Ad Revenue

Amaron Creates Cinema Activation With Lodestar UM

boAt Partners Spotify Premium For 'HALF The Experience' Music Campaign

SEGA Appoints Black White Orange For Angry Birds Licensing In India

UK Approves Paramount Skydance Acquisition Of Warner Bros. Discovery

GCPL Raises Ad Spends 13% In Q1 As Sales Grow 19%, Profit Rises 11%

ICC Women's T20 World Cup 2026 Ad Intensity Rises 39%; India Matches Draw 58% More Ads

Food Delivery Startup Amigo Raises Rs 4.5 Crore From Foxhog Ventures

FeatureCreative RoomAll →

Creative Room

How Client Feedback Changes a Creative Idea

Creative Room

The Difference Between a Creative Idea and a Sellable Idea

Creative Room

How Teams Know When an Idea Is Finished

Creative Room

How Advertising Teams Handle Last-Minute Changes

A campaign can be locked and days from shooting when a call arrives that changes everything. Here is what happens next.

How Creative Leaders Review Work Without Breaking the Idea

The Life of a Campaign Idea: From Rough Thought to Final Presentation

What Happens in the Room Before a Big Brand Pitch

What Makes an Idea Worth Presenting to a Client

Ad TechAll →

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Ad Tech

OpenAI Updates ChatGPT, Expands GPT-5.6 Luna Access For Free Users

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Ad Tech

Roku Q2 Advertising Revenue Grows 25% To $673 Million

A smartphone displaying AI-recommended fashion outfits

Ad Tech

Snapdeal Rolls Out AI Suite For Personalised Fashion Discovery

A smartphone displaying styled fashion outfit recommendations

Ad Tech

Reliance Retail Ventures Acquires Furrl's AI-Powered Fashion Technology

FeatureCampaigns That Built IndiaAll →

Halftone collage of a wristwatch in an open presentation box, marking Titan's Joy of Gifting campaign

Campaigns That Built India

How Titan Turned a Watch Into the Joy of Gifting

In India, a watch was rarely bought for yourself. It was given, at farewells, first jobs and retirements. Titan spent three decades turning that fact into its most durable idea.