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✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate ✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever ✦How Festive Advertising Budgets Actually Get Spent ✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate ✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever ✦How Festive Advertising Budgets Actually Get Spent ✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia

Brands

131 stories

Track Indian brand news, launches, ambassador deals, repositioning and marketing decisions shaping how brands compete, communicate and grow.

H&M Beauty India Signs Sharvari As Its First Ambassador

A year old in the category, and the first face is signed before the range is complete.

A smartphone beside a cinema ticket as halftone cutouts on a flat forest green ground, for the OPPO and Drishyam partnership

OPPO Ties The F35 To Drishyam The Conclusion

A running shoe beside a clapperboard as halftone cutouts on a flat crimson ground, for the RANNR ambassador announcement

RANNR Names Rajkummar Rao As Its Brand Ambassador

More

Freyr Energy Signs Rohit Sharma As Its First Brand Ambassador

Fastrack Joins Lollapalooza India 2027 As Co-Presenting Partner

Oxford University Press Puts Canva Into Its School Series

Nutrela Moves Into In-Content Advertising On Star Jalsha

Flipkart Takes On Casio After-Sales Service Across India

Intex Signs As Series Sponsor For The West Indies India Tour

More in Brands

A cereal bar and a folded contract as halftone cutouts on a flat green ground, for ITC taking full ownership of Sproutlife Foods

ITC Buys The Rest Of Yoga Bar Maker Sproutlife For ₹645 Crore

Aspect Sports Signs Aman Sehrawat As Its First Brand Ambassador

A slice of pizza and a soft-serve cone, as halftone cutouts, for GOPIZZA rebranding as GTGO

GOPIZZA Renames Itself GTGO, Because It Is No Longer Only Pizza

A camera body and a detached lens, as halftone cutouts, for Nikon's Z5IIC full-frame mirrorless launch

Nikon's Z5IIC Drops The Viewfinder To Chase The Creator Who Shoots On A Screen

Folded denim jeans and a denim jacket on a hanger, as halftone cutouts, for JACK&JONES's Autumn Winter 2026 campaign

JACK&JONES Signs Vedang Raina For Its Autumn Winter Denim

Swimmer Dhinidhi Desinghu at the poolside, after signing with Bajaj Finserv

Bajaj Finserv Backs Dhinidhi Desinghu, Four Years Before Anyone Has To

EVERQ Turns Skincare Anxiety Into A Twelve-Episode Comedy

A Formula 4 car on track in front of Nayara Energy trackside branding at the Indian Racing Festival

Nayara Energy Stays On As Fuel Partner To The Indian Racing Festival

Joy Personal Care Signs Tamannaah Bhatia For Its Lotions And Creams

Capri Sports Takes The Indian Women's League Commercial Rights For 15 Years

Himani Best Choice Refreshes Its Packs And Sets A ₹15,000 Crore Target

JSW Greentech Launches AMPSTAR, Its Electric Trucks And Buses Brand, Built With Interbrand

Vero Moda Makes Aditi Rao Hydari The Face Of Its Autumn-Winter 2026 Campaign

Amazon Great Indian Festival 2026 Starts 8 October, With 160,000 Seasonal Jobs Behind It

Huma Qureshi Launches Freefall, A Handloom Saree Brand, With Dressfolk

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