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✦Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design ✦VETO Takes Exclusive OTT Rights For Davis Cup 2026 In India ✦Red FM Will Clone Its RJs As AI Digital Twins With AskSila ✦WPP Media Wins The India Media Mandate For Daawat ✦Star Health Turns The Back Of Billboards Into Its Brand Promise ✦Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?✦YouTube Will Count A View From The First Frame On Every Format ✦If Everyone Has The Same AI Tools, What Makes A Creative Valuable?✦How Brand Tone of Voice Is Decided Inside Creative Rooms ✦Sports Dunk Takes Over Boxer Harsh Gill's Commercial Deals ✦Snabbit has appointed Pradeep Yadav head of operations ✦Sidharth Nandwani Promoted To Associate VP At Performics India ✦Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design ✦VETO Takes Exclusive OTT Rights For Davis Cup 2026 In India ✦Red FM Will Clone Its RJs As AI Digital Twins With AskSila ✦WPP Media Wins The India Media Mandate For Daawat ✦Star Health Turns The Back Of Billboards Into Its Brand Promise ✦Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?✦YouTube Will Count A View From The First Frame On Every Format ✦If Everyone Has The Same AI Tools, What Makes A Creative Valuable?✦How Brand Tone of Voice Is Decided Inside Creative Rooms ✦Sports Dunk Takes Over Boxer Harsh Gill's Commercial Deals ✦Snabbit has appointed Pradeep Yadav head of operations ✦Sidharth Nandwani Promoted To Associate VP At Performics India

Brands

63 stories

What India's brands are doing and who they are signing: ambassador deals, brand launches, repositioning, and the marketing calls sitting behind them.

The three Black Poetry sparkling coffee cans: Classic Twisted, Orange Spike and Chocolate Fused

Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design

A category with no rules yet, a can designed as media rather than packaging, and a creative idea the consultancy calls beautiful vandalism.

Amorepacific Brings A Fifth Korean Brand To India, Again Through Nykaa

PV Sindhu Becomes Brand Ambassador For Hero Future Energies

More

Reliance And Rolls-Royce Will Build A Combat Engine In India

Nexus Select Malls Expands Its District By Zomato Collaboration Beyond Shopping

Foxtale Names Shah Rukh Khan Brand Ambassador, Launches 'Let Your Glow Through'

Indriya Announces Krithi Shetty As Brand Ambassador For Southern Markets

Surya Kumar Yadav Joins Pro Govinda League As Brand Ambassador

Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors

More in Brands

Ali Fazal Joins Flite As Brand Ambassador

Janhvi Kapoor Becomes The Face Of Renaissance Goa

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Nimbus Realty Reappoints Mary Kom As Brand Ambassador

Janhvi Kapoor and Ishaan Khatter for KALKI's Bride & Groom Couture '26

Janhvi Kapoor And Ishaan Khatter To Lead KALKI's Bride & Groom Couture '26

TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao

Nutrazen Signs Milind Soman as Brand Ambassador

Malabar Gold & Diamonds Signs MS Dhoni as Brand Ambassador

Nehlia Developers Names Randeep Hooda as Brand Ambassador

Illustration of a cricket cap, bat and ball marking BKT's extended Big Bash League partnership

BKT Extends Big Bash League Golden Cap Partnership Through 2028-29

Illustration for Mercedes-Benz India's Indian Padel Tour title partnership

Mercedes-Benz India Becomes Title Partner of the Indian Padel Tour

Illustration for Godrej Bloq's launch and the Pink E-Rickshaw initiative

Godrej Consumer Products Launches Bloq, Backs 500 Pink E-Rickshaws for Women Drivers

American Tourister Launches Exclusive Harry Potter Collection in India

ITC Foods Launches B Natural Coconut Cola

Encompass Names Karan Johar as Brand Ambassador for Stoa Paris

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