Your Daily Dose of Ad World Buzz
Latest
✦John Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection✦Fastrack AFTERHOURS Turns Halloween Into A Three-World Party, Launches Spooky Watches✦How Platform-Native Thinking Is Changing Creative Reviews✦Kanika Juneja Joins Apollo Tyres As Head Of Marketing✦Cellecor Signs Kriti Sanon For Gali Gali Cellecor Festive Campaign✦Vipul Viswanath Returns To Apparel Group In Dubai✦WPP Media Appoints Aatif Ali As AVP, Client Services✦Qaisar Rafique Joins Skydance As Head Of Partnerships✦P&G Promotes Shalini Saraswat To Business Head, Pantene India✦Why Brands Love The Instagram Collab Post✦When The Brand Writes The Creator Script✦Starbucks India Appoints TBWA\Lintas As Creative Agency Of Record✦John Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection✦Fastrack AFTERHOURS Turns Halloween Into A Three-World Party, Launches Spooky Watches✦How Platform-Native Thinking Is Changing Creative Reviews✦Kanika Juneja Joins Apollo Tyres As Head Of Marketing✦Cellecor Signs Kriti Sanon For Gali Gali Cellecor Festive Campaign✦Vipul Viswanath Returns To Apparel Group In Dubai✦WPP Media Appoints Aatif Ali As AVP, Client Services✦Qaisar Rafique Joins Skydance As Head Of Partnerships✦P&G Promotes Shalini Saraswat To Business Head, Pantene India✦Why Brands Love The Instagram Collab Post✦When The Brand Writes The Creator Script✦Starbucks India Appoints TBWA\Lintas As Creative Agency Of Record
Brands

John Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection

Ad Tribe! Bureau2 min read
Two models in John Jacobs x S&N by Shantnu Nikhil frames, one in clear-lens glasses and one in sunglasses with a red scarf

John Jacobs has launched a 32-piece eyewear collection with S&N by Shantnu Nikhil, the pret label of couturiers Shantnu and Nikhil. It is the designers' first-ever move into eyewear, and the range is sold through Lenskart.

  • Brands: John Jacobs and S&N by Shantnu Nikhil
  • Range: 32 pieces, eyeglasses and sunglasses
  • Theme: 'The Shape of India'
  • Where: lenskart.com and Lenskart stores

The John Jacobs x S&N Design

The collection draws on influential Indian leaders whose eyewear became symbols of conviction, intellect and authority, and reworks those forms for a new generation. The styles cover wayfarers, aviators, round frames and bold square silhouettes, in rich colours and premium materials.

The detailing carries the label's signatures: the S&N mark on the curve of the frame, metal streak detailing across the temples, and S&N's navy blue and cherry-red tape accents tucked into the folding hinges. The frames are pitched for everyday dressing as well as festive outfits and wedding looks, and the launch lands in the middle of the festive season.

What The Designers Said

Shantnu and Nikhil said eyewear lets them take their design philosophy beyond clothes. They said they have always been drawn to classic shapes and strong silhouettes, and wanted to explore "a certain softness in masculinity" and the freedom for people to express themselves.

What John Jacobs Said

Abhimanyu Mishra, AVP, John Jacobs, said the brand is always looking for new ways to push eyewear design forward. He said the collaboration brings Italian design and Indian couture together, with classic silhouettes, considered materials and signature details such as the S&N motifs and the navy and cherry-red accents.

About The Partners

John Jacobs is an eyewear brand sold through Lenskart, the technology-led eyewear company founded in 2010. S&N by Shantnu Nikhil is the ready-to-wear extension of Maison Shantnu Nikhil, and describes itself as one of India's fastest-growing bridge-to-luxury brands, with a presence across 10 cities.

The range is on the Lenskart collection page.

More brand news on Ad Tribe.

#Brand Collaborations#fashion#John Jacobs#Lenskart#Shantnu Nikhil
Follow Ad Tribe