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Cellecor Signs Kriti Sanon For Gali Gali Cellecor Festive Campaign

Ad Tribe! Bureau1 min read
Kriti Sanon in a green cardigan speaks to camera on a sofa, from Cellecor's Gali Gali Cellecor festive film

Cellecor Gadgets has partnered with actor Kriti Sanon on a festive campaign with two commercials, one for its television range and one for its washing machines. The films are part of the brand's integrated 'Gali Gali Cellecor' campaign and will run across several platforms.

  • Brand: Cellecor Gadgets
  • Talent: Kriti Sanon
  • Campaign: 'Gali Gali Cellecor'
  • Production: Adworth Media

The Cellecor Films

The TV film puts the focus on QLED technology, 4K picture quality, sound and smart connectivity. The washing machine film covers product features along with the brand's network of service centres, distributors and retail partners. Both are designed to carry the company's pitch of affordable technology for more Indian households.

What The Brand Said

Ravi Agarwal, founder and managing director, Cellecor Gadgets, said the company's purpose is to make technology accessible to more Indians through products that deliver meaningful value. He said the partnership reflects ambition and perseverance on both sides, and that Cellecor is strengthening its presence in Tier 2 and Tier 3 markets while keeping its focus on affordability, quality and innovation.

What Kriti Sanon Said

Sanon said she appreciates the brand's focus on "making technology accessible to more Indian households" and on bringing products closer to consumers across diverse markets.

Yuvraj Mittall, managing director, Adworth Media, said the production was collaborative, and that the aim was to make films that are engaging, visually strong and rooted in the product.

The film is on the Cellecor YouTube channel.

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