Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing

Jessica Shoemaker, Global Director of Product Marketing at Netflix

Jessica Shoemaker has joined Netflix as Global Director of Product Marketing, working on the streaming company's advertising business. She announced the move on LinkedIn.

New role: Global Director, Product Marketing, Netflix, focused on growing the ads business
Previous: almost ten years at Meta
Thanked Varun Sharma, Michael Pece and the Netflix Ads team in her announcement

Leaving The Machine To Build One

Jessica Shoemaker gave her own reason and it is the interesting part: she wanted a business still being shaped and scaled. Meta's advertising operation is the opposite of that. It is one of the most refined revenue engines ever built, and a product marketer there is optimising something that already works at enormous scale.

Netflix's ad tier is a few years old. The measurement story, the buying interface, the case for why a streaming impression is worth more than a social one, all of that is still being written. For someone whose job is explaining a product to the market, an unfinished product is more career than a finished one.

What Netflix Is Actually Hiring For

The gap in streaming advertising is not inventory or audience. It is persuading buyers who have spent a decade optimising against the click that a full-screen, unskippable, sound-on impression deserves a premium price.

That argument has to be made in the language media buyers already use, and the people fluent in it were trained at Meta and Google. Hiring from inside that world is the shortest route to it, and it is why streaming platforms keep recruiting from the walled gardens they are competing with for the same budgets.

What Pulled Jessica Shoemaker Across

Shoemaker said the pull was Netflix itself, its content and its business model, alongside the chance to work on a growing ads business. Ten years is a long tenure in platform marketing, and leaving on that reasoning rather than for a bigger title says something about where the interesting problems have moved.