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✦How Planners Turn Consumer Insights Into Creative Directions ✦How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream ✦How Creators Became the New Media Channels for Brands ✦Rahul daCunha, Keeper of Amul's Sixty-Year Voice ✦The Story of Alyque Padamsee, the Brand Father of Indian Advertising ✦How a Creative Brief Becomes a Campaign Idea ✦How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke ✦Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button ✦R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share ✦What Really Happens During a Campaign Brainstorm ✦How Startups Changed the Language of Indian Advertising ✦Inside the Social Media War Room: How Brands React in Real Time ✦How Planners Turn Consumer Insights Into Creative Directions ✦How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream ✦How Creators Became the New Media Channels for Brands ✦Rahul daCunha, Keeper of Amul's Sixty-Year Voice ✦The Story of Alyque Padamsee, the Brand Father of Indian Advertising ✦How a Creative Brief Becomes a Campaign Idea ✦How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke ✦Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button ✦R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share ✦What Really Happens During a Campaign Brainstorm ✦How Startups Changed the Language of Indian Advertising ✦Inside the Social Media War Room: How Brands React in Real Time

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181 articles

AGEasy Partners With Anupam Kher to Champion Elderly Independence

AGEasy Partners With Anupam Kher to Champion Elderly Independence

AGEasy has launched a campaign with Anupam Kher that reframes caregiving as enabling independence, not dependence.

6 days ago

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ACG Sports Appoints Jake Lush McCrum CEO for India Basketball League

ACG Sports Appoints Jake Lush McCrum CEO for India Basketball League

6 days ago

Government Asks BARC to Suspend TV Ratings Until Registration Compliance

Government Asks BARC to Suspend TV Ratings Until Registration Compliance

6 days ago

Bhima Jewellers Signs Janhvi Kapoor as Brand Ambassador

7 days ago

IKEA India Appoints Jessamine Avila as Chief Marketing Officer

IKEA India Appoints Jessamine Avila as Chief Marketing Officer

7 days ago

Lululemon Enters India With First Store in New Delhi

Lululemon Enters India With First Store in New Delhi

7 days ago

Rediffusion Appoints Amitava Sinha as Head of East

Rediffusion Appoints Amitava Sinha as Head of East

7 days ago

Estilocus Names Fahadh Faasil Brand Ambassador

7 days ago