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✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult
Feature

Brand Builders

28 stories

The founders, CMOs and marketing chiefs who built India's biggest consumer brands from the client side of the table.

Watercolour and ink portrait of Harshil Mathur, co-founder of Razorpay
Brand Builders

Harshil Mathur, Who Built a Brand for People Who Read Documentation

In B2B payments the person who chooses you is usually the one who has to make it work. Razorpay marketed to them directly.

Watercolour and ink portrait of Ghazal Alagh, co-founder of Mamaearth

Ghazal Alagh, Who Built the Product Behind the Promise

Watercolour and ink portrait of Varun Alagh, co-founder of Mamaearth

Varun Alagh, Who Turned a Parenting Problem Into Mamaearth

More

Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up

Sameer Mehta, the Quieter Half of boAt

Aman Gupta, Who Made the Founder the Advertisement

Kunal Shah, Who Made Exclusivity the Product

Nikhil Kamath, the Other Half of the Zerodha Argument

Nithin Kamath, Who Built India’s Largest Broker Without Advertising

More in Brand Builders
Watercolour and ink portrait of Harsh Mariwala, founder of Marico

Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle

A watercolour and ink portrait of Ashwath Swaminathan in a grey jacket on cream paper

Ashwath Swaminathan, Growth Marketing Under a Stopwatch

A watercolour and ink portrait of Rohit Kapoor in glasses

Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business

A watercolour and ink portrait of Deepinder Goyal in a denim jacket

Deepinder Goyal, the Man Who Gave a Delivery App a Personality

A watercolour and ink portrait of Adwaita Nayar in an off-shoulder top

Adwaita Nayar, the Discipline Behind Nykaa Fashion

A watercolour and ink portrait of Anchit Nayar in a pale jacket

Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business

A watercolour and ink portrait of Falguni Nayar

Falguni Nayar, Curation as a Trust Machine

A watercolour and ink portrait of Pelki Tshering in glasses

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

A watercolour and ink portrait of Ranjani Krishnaswamy in a sari

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

A watercolour and ink portrait of Narayana Murthy in a suit and red tie

Narayana Murthy, the Man Who Built Trust as a Brand

A watercolour and ink portrait of Bhaskar Bhat in a dark blazer

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

A watercolour and ink portrait of Xerxes Desai in a suit and tie

Xerxes Desai, the Man Who Waited a Decade to Build Titan

22

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

23

Bharat Puri, the Executive Who Built Brands in Three Categories

24

Madhukar Parekh, the Man Behind Fevicol's Household Name

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