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✦Who Pays For The Tokens ✦Why Good People Leave Advertising ✦The Festive Creator Rate Card ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate ✦Who Pays For The Tokens ✦Why Good People Leave Advertising ✦The Festive Creator Rate Card ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate

Feature

Brand Builders

40 stories

Meet the founders, CMOs and marketing chiefs behind India's biggest consumer brands, and the client-side decisions that built and grew them.

R.G. Chandramogan, Who Started With Ice Candy

He did not start with a brand. He started with a distribution problem and named the answer after sunrise.

C.K. Ranganathan, Who Scaled an Idea He Did Not Invent

Swapnil Jain And The Engineering Behind Ather

More

Tarun Mehta, Who Sold The Ride Before The Battery

Radhika Ghai And The Long Tail Of Indian Retail

Arjun Vaidya, Who Modernised A Family Inheritance

Suchita Salwan, Who Turned A City Into A Product

Ananth Narayanan, Who Buys Brands Instead Of Building Them

Kaushik Mukherjee, The Operator Behind SUGAR

More in Brand Builders

Vineeta Singh, Who Built For The Indian Commute

Bhavish Aggarwal, Who Kept Changing The Category

Ritesh Agarwal, Who Standardised The Room

Harshil Mathur, Who Built a Brand for People Who Read Documentation

Ghazal Alagh, Who Built the Product Behind the Promise

Varun Alagh, Who Turned a Parenting Problem Into Mamaearth

Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up

Sameer Mehta, the Quieter Half of boAt

Aman Gupta, Who Made the Founder the Advertisement

Kunal Shah, Who Made Exclusivity the Product

Nikhil Kamath, the Other Half of the Zerodha Argument

Nithin Kamath, Who Built India’s Largest Broker Without Advertising

Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle

Ashwath Swaminathan, Growth Marketing Under a Stopwatch

Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business

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