Brand Builders
32 storiesThe founders, CMOs and marketing chiefs who built India's biggest consumer brands from the client side of the table.
Xerxes Desai, the Man Who Waited a Decade to Build Titan
Xerxes Desai spent a decade convincing Tata to back a watch company. How patience became the brand foundation for Titan and Tanishq.
Ajoy Chawla, the Man Who Learned Every Brand Titan Owns
Bharat Puri, the Executive Who Built Brands in Three Categories
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Madhukar Parekh, the Man Behind Fevicol's Household Name
Rahul daCunha, Keeper of Amul's Sixty-Year Voice
Jayen Mehta, the Marketer Who Modernised Amul From the Inside
R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share
Verghese Kurien, the Man Who Turned a Cooperative Into a National Brand
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