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Feature

The AI Shift

112 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

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The Ai Shift

Human Made Is Becoming A Positioning

When something becomes free, the version that costs money has to start explaining itself. Craft is about to do that out loud.

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What Generated Advertising Does To The Rules On Children

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The Categories Where Generated Copy Still Needs A Signature

More

Measuring Creative When The Variants Are Infinite

The In-House AI Studio

AI Dubbing And India's Language Problem

The Prompt Is Not The Asset

Who Pays For The Tokens

Spec Work Just Got Cheap. So Did The Pitch.

More in The AI Shift
A flat vector character handing over a portrait frame while keeping hold of one corner

Licensing A Face In The AI Era

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Attribution When The Journey Ends In A Chatbot

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The Buy Button Inside The Assistant

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What ASCI's AI Labelling Rules Change In The Edit

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The Death Of The Mood Board

A flat vector figure holding up a small brand sign while a large magnifying shape reads the evidence scattered around them, on cream

The New Cost of Market Entry: Building a Brand AI Can Trust

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The Festive Volume Problem AI Actually Solves

A flat vector character selling from a small stall beside a very large empty building

Indias AI-Native Ad Startups

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What AI Makes Cheap In Advertising Accessibility

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The New Job Titles: Creative Technologist And AI Producer

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Hinglish Is Where Generated Copy Still Fails

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Ad Ops: The Team That Absorbed The Volume

22

Generated Images And The Stereotype Problem

23

Marketing Mix Modelling Comes Back

24

Deepfake Ads Using A Brands Own Face

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Page 1 of 5 · 112 stories