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✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition ✦Meta Lets AI Agents Set Up WhatsApp Business Messaging ✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory ✦HP Will Pre-Load Perplexity’s App On Its Windows PCs ✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role ✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users ✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour ✦Meta One Puts Creator And Business Tools Behind A Subscription ✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer ✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000 ✦The Rights Problem Hiding In Every UGC Campaign ✦Royal Enfield: From Fading Motorcycle Brand to Global Cult ✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition ✦Meta Lets AI Agents Set Up WhatsApp Business Messaging ✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory ✦HP Will Pre-Load Perplexity’s App On Its Windows PCs ✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role ✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users ✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour ✦Meta One Puts Creator And Business Tools Behind A Subscription ✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer ✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000 ✦The Rights Problem Hiding In Every UGC Campaign ✦Royal Enfield: From Fading Motorcycle Brand to Global Cult

Feature

The AI Shift

70 stories

How artificial intelligence is rewriting the economics, craft and structure of advertising, from the agency floor to the media plan.

A flat vector shopping trolley loaded with boxes, with a glowing amber screen mounted on its handle

Where Retail Media Goes After Sponsored Listings

The sponsored listing was the easy part. It was also the part with a ceiling.

A flat vector character looking up at a large answer panel with a small amber advertisement card wedged between its lines

What Advertising Inside AI Assistants Will Actually Look Like

A flat vector character holding an oversized key up to a large heart with a keyhole in it

Can AI Advertising Build Emotional Memory Or Only Attention

More

Will Audiences Trust AI Recommendations More Than Influencers

Why Craft Becomes More Valuable As Generation Gets Cheaper

How Do Young Creatives Develop Taste When AI Does The Making

Are Clients Getting Too Involved In The Creative Process

How AI Is Changing Agency Reviews And Empanelment

Do Creative Agencies Still Need Production Vendors

More in The AI Shift

A flat vector character beside a grid of boxes, several of which have burst out of their cells at different sizes

What Happens To Agency Retainers When Output Is Unpredictable

A flat vector hand pointing at one plain box raised above a row of identical boxes

How Brands Get Recommended By AI, And Who Decides

A flat vector character walking past a shuttered shopfront towards a large empty speech bubble

Will Websites Matter Less When AI Answers The Question?

A flat vector robot pushing a trolley of plain boxes while a character watches from a chair

What Advertising Becomes When AI Agents Do The Buying

A flat vector character facing a large empty speech bubble as a grid of tiles breaks apart behind it

When People Talk To Brands Instead Of Browsing Them

A flat vector character raising a hand to stop beside a tall growing stack of output trays

The New Creative Skill Is Knowing When To Stop Generating

A flat vector character almost hidden behind an enormous fan of identical blank cards

Infinite References: Is AI Making Creatives Less Curious?

A flat vector character standing between two empty picture frames on easels, comparing them

What Happens When Clients Benchmark Your Work Against AI

A flat vector balance scale with a large stopwatch outweighing a cluster of five tiny characters

Will Procurement Judge Agencies On Speed Instead Of Headcount?

A flat vector character holding a blank paper slip beside an oversized plug and wall socket

Should Agencies Bill Clients For Their AI Tools?

A flat vector character looking up at a pie chart with one narrow wedge lifted away from the rest

Where Agency Margin Actually Sits In An AI Workflow

A flat vector character switching off a small lamp while a large machine hums behind the wall

The Energy Bill Behind An AI-Generated Campaign

What AI Does To India’s Advertising Cost Advantage

Can AI Make Regional-Language Advertising Affordable?

Are AI Storyboards Changing How Ideas Get Approved?

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