Your Daily Dose of Ad World Buzz

Latest

✦OpenAI And Samsung Move From Memory Supply To Building Chips Together ✦Burger King Opens Its 600th India Restaurant In The City Where It Started ✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy ✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment ✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate ✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds ✦Mayank Kumar Joins IndiGo As Head Of Content And Creative ✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv ✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business ✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard ✦Abhik Banerjee Joins Wavemaker India To Lead The West Region ✦Devanshi Shah Named Head Of Marketing At Beyond Snack ✦OpenAI And Samsung Move From Memory Supply To Building Chips Together ✦Burger King Opens Its 600th India Restaurant In The City Where It Started ✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy ✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment ✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate ✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds ✦Mayank Kumar Joins IndiGo As Head Of Content And Creative ✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv ✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business ✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard ✦Abhik Banerjee Joins Wavemaker India To Lead The West Region ✦Devanshi Shah Named Head Of Marketing At Beyond Snack

Feature

The AI Shift

66 stories

How artificial intelligence is rewriting the economics, craft and structure of advertising, from the agency floor to the media plan.

Flat vector hands shaping a pot on a wheel while a row of identical mugs passes on a belt behind

Why Craft Becomes More Valuable As Generation Gets Cheaper

Scarcity moved. Whatever is hardest to produce is what an audience now notices first.

A flat vector character sitting on a heap of empty picture frames, examining one held close to their face

How Do Young Creatives Develop Taste When AI Does The Making

Two flat vector figures pulling in opposite directions on the handle of one oversized paintbrush

Are Clients Getting Too Involved In The Creative Process

More

How AI Is Changing Agency Reviews And Empanelment

Do Creative Agencies Still Need Production Vendors

What Happens To Agency Retainers When Output Is Unpredictable

How Brands Get Recommended By AI, And Who Decides

Will Websites Matter Less When AI Answers The Question?

What Advertising Becomes When AI Agents Do The Buying

More in The AI Shift

A flat vector character facing a large empty speech bubble as a grid of tiles breaks apart behind it

When People Talk To Brands Instead Of Browsing Them

A flat vector character raising a hand to stop beside a tall growing stack of output trays

The New Creative Skill Is Knowing When To Stop Generating

A flat vector character almost hidden behind an enormous fan of identical blank cards

Infinite References: Is AI Making Creatives Less Curious?

A flat vector character standing between two empty picture frames on easels, comparing them

What Happens When Clients Benchmark Your Work Against AI

A flat vector balance scale with a large stopwatch outweighing a cluster of five tiny characters

Will Procurement Judge Agencies On Speed Instead Of Headcount?

A flat vector character holding a blank paper slip beside an oversized plug and wall socket

Should Agencies Bill Clients For Their AI Tools?

A flat vector character looking up at a pie chart with one narrow wedge lifted away from the rest

Where Agency Margin Actually Sits In An AI Workflow

A flat vector character switching off a small lamp while a large machine hums behind the wall

The Energy Bill Behind An AI-Generated Campaign

A flat vector balance scale with a stack of coins on one side and a small glowing chip on the other

What AI Does To India’s Advertising Cost Advantage

A flat vector map-free illustration of many small houses, each with a different shaped window

Can AI Make Regional-Language Advertising Affordable?

A flat vector character presenting a rough sketch that turns into a polished frame halfway across the board

Are AI Storyboards Changing How Ideas Get Approved?

A flat vector character conducting an orchestra of empty chairs

Does AI Music Solve Advertising’s Licensing Problem?

AI Dubbing And The Economics Of A Multilingual Market

What AI Still Cannot Do In An Ad Film

Where Photographers And Illustrators Stand On AI Training Data

Page 1 of 3 · 66 stories