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✦Arjun Vaidya, Who Modernised A Family Inheritance ✦Vitalife Picks A Fight With Modern Chaos, Not With Another Oil ✦What AI Does To Out Of Home ✦Digital ShoutOuts Media Launches Audience Base AI Ads ✦The Lost Art Of Sitting Beside A Senior Creative ✦Jenika Ventures Takes Its Hiring Pitch To Radio ✦AnyMind Launches AnyCreator Stream In India For Live Streamers ✦Nielsen Moves Streaming Content Ratings To Daily Delivery ✦Capri Sports Takes The Indian Women's League Commercial Rights For 15 Years ✦Startup Policy Forum Appoints Akashdeep Baruah As Communications Lead ✦Adobe Premiere Comes To Android, Free, With 4K Export And Firefly Tools ✦Abhishek Shetty Joins Grab As Regional Director And Head Of Product Marketing ✦Arjun Vaidya, Who Modernised A Family Inheritance ✦Vitalife Picks A Fight With Modern Chaos, Not With Another Oil ✦What AI Does To Out Of Home ✦Digital ShoutOuts Media Launches Audience Base AI Ads ✦The Lost Art Of Sitting Beside A Senior Creative ✦Jenika Ventures Takes Its Hiring Pitch To Radio ✦AnyMind Launches AnyCreator Stream In India For Live Streamers ✦Nielsen Moves Streaming Content Ratings To Daily Delivery ✦Capri Sports Takes The Indian Women's League Commercial Rights For 15 Years ✦Startup Policy Forum Appoints Akashdeep Baruah As Communications Lead ✦Adobe Premiere Comes To Android, Free, With 4K Export And Firefly Tools ✦Abhishek Shetty Joins Grab As Regional Director And Head Of Product Marketing

Feature

The AI Shift

84 stories

How artificial intelligence is rewriting the economics, craft and structure of advertising, from the agency floor to the media plan.

A flat vector character on a ladder changing one panel of a large outdoor board

What AI Does To Out Of Home

A hoarding cannot be skipped, personalised or blocked. That is why the changes there matter.

Brand Guidelines A Machine Can Read

A flat vector character speaking into a microphone while an identical voice wave leaves a small box beside them

Synthetic Voice In Audio Advertising

More

Who Owns A Model Trained On A Brands Archive

The Creator Tool Stack

What A Brand Is Actually Licensing From A Stock Library

Virtual Influencers In India

Why Product Photography Changes First

What Clients Now Ask Agencies About AI Security

More in The AI Shift

A flat vector character standing beside a camera on a tripod, half the crew around them drawn as outlines only

What Happens To The Shoot Day

A flat vector character holding a tangle of plug cables running to many small boxes

Vendor Lock-In And Agency Tool Sprawl

A flat vector character interviewing a row of identical smiling cut-out figures

Can Synthetic Audiences Replace Real Research

A flat vector character running with a huge stack of charts while a small key falls behind them

Strategy Teams And The Speed Of Planning

A flat vector character holding a single sheet of paper that is heavier than the large stack beside it

What AI Does To The Creative Brief

A flat vector shopping trolley loaded with boxes, with a glowing amber screen mounted on its handle

Where Retail Media Goes After Sponsored Listings

A flat vector character looking up at a large answer panel with a small amber advertisement card wedged between its lines

What Advertising Inside AI Assistants Will Actually Look Like

A flat vector character holding an oversized key up to a large heart with a keyhole in it

Can AI Advertising Build Emotional Memory Or Only Attention

A flat vector character standing between a robot arm and a human arm, both pointing at them from opposite sides

Will Audiences Trust AI Recommendations More Than Influencers

Flat vector hands shaping a pot on a wheel while a row of identical mugs passes on a belt behind

Why Craft Becomes More Valuable As Generation Gets Cheaper

A flat vector character sitting on a heap of empty picture frames, examining one held close to their face

How Do Young Creatives Develop Taste When AI Does The Making

Two flat vector figures pulling in opposite directions on the handle of one oversized paintbrush

Are Clients Getting Too Involved In The Creative Process

How AI Is Changing Agency Reviews And Empanelment

Do Creative Agencies Still Need Production Vendors

What Happens To Agency Retainers When Output Is Unpredictable

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