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✦AnyMind Group Opens US Operations In Los Angeles✦UnFoldMart Wins Group-Wide Digital Mandate From Singapore's Valton Nexus✦Shipra Chinchankar Named National Planning Director At Kinnect✦TBWA Backslash Report Finds 62% Aspire To Be Hard To Influence✦Vipul Bandekar Joins Zee Entertainment As Director Of Marketing For Z Sports✦Kenstar Adopts Unicommerce Order And Warehouse Systems For Its E-Commerce Business✦EMW Global Appoints Mann Katkoria And Vinit Shah To Lead Its India Office✦Lxme Becomes Indian Women's League Title Sponsor In Capri Sports Deal✦Bivabasu Kumar Promoted To Head Of Media And Corporate Communication At Adani Navbharat✦Netflix And Hoichoi Will Stream 14 Bengali Series In Hindi, Tamil And Telugu✦Sharan Mehta Named Group President And Chief Strategy Officer At Samtel Avionics✦Maruti Suzuki Adobe Partnership Rebuilds Its Customer Experience Platforms✦AnyMind Group Opens US Operations In Los Angeles✦UnFoldMart Wins Group-Wide Digital Mandate From Singapore's Valton Nexus✦Shipra Chinchankar Named National Planning Director At Kinnect✦TBWA Backslash Report Finds 62% Aspire To Be Hard To Influence✦Vipul Bandekar Joins Zee Entertainment As Director Of Marketing For Z Sports✦Kenstar Adopts Unicommerce Order And Warehouse Systems For Its E-Commerce Business✦EMW Global Appoints Mann Katkoria And Vinit Shah To Lead Its India Office✦Lxme Becomes Indian Women's League Title Sponsor In Capri Sports Deal✦Bivabasu Kumar Promoted To Head Of Media And Corporate Communication At Adani Navbharat✦Netflix And Hoichoi Will Stream 14 Bengali Series In Hindi, Tamil And Telugu✦Sharan Mehta Named Group President And Chief Strategy Officer At Samtel Avionics✦Maruti Suzuki Adobe Partnership Rebuilds Its Customer Experience Platforms
Feature

The AI Shift

122 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

A flat vector figure holding up a small brand sign while a large magnifying shape reads the evidence scattered around them, on cream
The Ai Shift

The New Cost of Market Entry: Building a Brand AI Can Trust

AI builds its own version of a brand from whatever it can find. For a challenger, the question is whether there is enough of it.

A flat vector character carrying a tall stack of identical lanterns, each one slightly different

The Festive Volume Problem AI Actually Solves

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Indias AI-Native Ad Startups

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What AI Makes Cheap In Advertising Accessibility

The New Job Titles: Creative Technologist And AI Producer

Hinglish Is Where Generated Copy Still Fails

Ad Ops: The Team That Absorbed The Volume

Generated Images And The Stereotype Problem

Marketing Mix Modelling Comes Back

More in The AI Shift
A flat vector character holding up a mask of their own face while a copy of it walks away

Deepfake Ads Using A Brands Own Face

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Contextual Targetings Quiet Return

A flat vector character reading a contract that unrolls far past their feet

The AI Clauses Appearing In Agency Contracts

A flat vector character checking a crowd of identical figures with a magnifying glass

Ad Fraud And Synthetic Traffic

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Client Data In AI Tools: The Confidentiality Problem

A flat vector character on a ladder changing one panel of a large outdoor board

What AI Does To Out Of Home

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Brand Guidelines A Machine Can Read

A flat vector character speaking into a microphone while an identical voice wave leaves a small box beside them

Synthetic Voice In Audio Advertising

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Who Owns A Model Trained On A Brands Archive

A flat vector character with a phone on a tripod surrounded by small tools orbiting them

The Creator Tool Stack

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What A Brand Is Actually Licensing From A Stock Library

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Virtual Influencers In India

22

Why Product Photography Changes First

23

What Clients Now Ask Agencies About AI Security

24

What Happens To The Shoot Day

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