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Feature

The AI Shift

123 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

A flat vector character standing beside a camera on a tripod, half the crew around them drawn as outlines only
The Ai Shift

What Happens To The Shoot Day

A shoot day is a supply chain, a payroll and a craft tradition compressed into twelve hours. Not all of it survives the same way.

A flat vector character holding a tangle of plug cables running to many small boxes

Vendor Lock-In And Agency Tool Sprawl

A flat vector character interviewing a row of identical smiling cut-out figures

Can Synthetic Audiences Replace Real Research

More

Strategy Teams And The Speed Of Planning

What AI Does To The Creative Brief

Where Retail Media Goes After Sponsored Listings

What Advertising Inside AI Assistants Will Actually Look Like

Can AI Advertising Build Emotional Memory Or Only Attention

Will Audiences Trust AI Recommendations More Than Influencers

More in The AI Shift
Flat vector hands shaping a pot on a wheel while a row of identical mugs passes on a belt behind

Why Craft Becomes More Valuable As Generation Gets Cheaper

A flat vector character sitting on a heap of empty picture frames, examining one held close to their face

How Do Young Creatives Develop Taste When AI Does The Making

Two flat vector figures pulling in opposite directions on the handle of one oversized paintbrush

Are Clients Getting Too Involved In The Creative Process

A flat vector character holding a clipboard beside three folder shapes, the third one marked with a large tick

How AI Is Changing Agency Reviews And Empanelment

Two flat vector figures on either side of a film camera on a tripod, both holding the same clapperboard

Do Creative Agencies Still Need Production Vendors

A flat vector character beside a grid of boxes, several of which have burst out of their cells at different sizes

What Happens To Agency Retainers When Output Is Unpredictable

A flat vector hand pointing at one plain box raised above a row of identical boxes

How Brands Get Recommended By AI, And Who Decides

A flat vector character walking past a shuttered shopfront towards a large empty speech bubble

Will Websites Matter Less When AI Answers The Question?

A flat vector robot pushing a trolley of plain boxes while a character watches from a chair

What Advertising Becomes When AI Agents Do The Buying

A flat vector character facing a large empty speech bubble as a grid of tiles breaks apart behind it

When People Talk To Brands Instead Of Browsing Them

A flat vector character raising a hand to stop beside a tall growing stack of output trays

The New Creative Skill Is Knowing When To Stop Generating

A flat vector character almost hidden behind an enormous fan of identical blank cards

Infinite References: Is AI Making Creatives Less Curious?

22

What Happens When Clients Benchmark Your Work Against AI

23

Will Procurement Judge Agencies On Speed Instead Of Headcount?

24

Should Agencies Bill Clients For Their AI Tools?

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