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Feature

The AI Shift

123 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

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The Ai Shift

Where Agency Margin Actually Sits In An AI Workflow

For thirty years the profitable hours were the ones nobody wanted to do. Those are the hours going first.

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The Energy Bill Behind An AI-Generated Campaign

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What AI Does To India’s Advertising Cost Advantage

More

Can AI Make Regional-Language Advertising Affordable?

Are AI Storyboards Changing How Ideas Get Approved?

Does AI Music Solve Advertising’s Licensing Problem?

AI Dubbing And The Economics Of A Multilingual Market

What AI Still Cannot Do In An Ad Film

Where Photographers And Illustrators Stand On AI Training Data

More in The AI Shift
A flat vector character surrounded by identical labels, holding a magnifying glass to one of them

What Should AI Disclosure In Advertising Say?

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Can A Brand Be Sued For AI Advertising Liability?

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Synthetic Actors And Likeness Rights In Indian Advertising

A flat vector character at a signpost where every arm points to the same single door

What Happens To AI Search Advertising?

A flat vector character watching an arrow hit a bullseye on a target that is facing away

Is AI Media Buying Efficient Or Just Opaque?

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What Does AI Brand Safety Mean Now?

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Can AI Fix Advertising’s Measurement Problem?

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What Synthetic Testimonials Do To Trust

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Will AI Cause Brand Sameness?

A flat vector character handing a stack of letters to a small robot that is sorting them into two piles

What Happens When Audiences Use AI Ad Filtering?

A flat vector character squinting closely at a poster, trying to work out how it was made

Do Audiences Care About AI-Made Ads?

A character watching two racers of very different sizes cross a finish line at almost the exact same moment

Does AI Make Pitching For New Business Fairer, Or Just Reward The Best Prompts?

22

Are Holding Companies Restructuring Around AI, Or Just Adding It On?

23

Is Real-Time AI Personalisation Worth Losing A Single, Shared Campaign Idea?

24

Who Is Accountable When An AI-Assisted Campaign Gets Something Wrong In Public?

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