Feature

The AI Shift

123 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

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The Ai Shift

Can A Brand's Voice Stay Consistent When AI Is Doing More Of The Writing?

AI can actually hold a brand voice guide more consistently than a rotating cast of human writers ever did. The real risk is a voice that stops evolving because nothing pushes back on it.

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What Happens To Agency Training Programmes When AI Does The Entry-Level Work?

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Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?

Can AI-Generated Work Win A Cannes Lion, And Should It?

Will AI Make Junior Creative Jobs Disappear, Or Just Change What They Do First?

Is AI Making Advertising More Creative Or More Predictable?

Why Trust Will Become More Valuable Than Execution Speed

Can AI Reduce The Friction Between Creative Teams And Clients?

Who Owns An AI-Generated Idea: The Client, Agency Or Technology Platform?

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How Agencies Can Be Transparent About Their Use Of AI

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The End Of The First Draft: Why Clients May Expect Finished Work Too Early

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Will AI Make Client Feedback Better Or More Confusing?

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How AI Is Changing The Way Agencies Present Ideas To Clients

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Why 'Can We See More Options?' Is Becoming A Bigger Problem In The AI Era

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AI Has Made Execution Faster. Has It Made Client Expectations Unrealistic?

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When Clients Can Generate Ideas Themselves, What Is The Agency's Real Value?

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The New Advertising Supply Chain: What Happens When AI Connects Strategy, Creative And Media?

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Will AI Lead To Smaller Agency Teams Or More Ambitious Work?

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How AI Is Changing The Economics Of Advertising Pitches

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