Your Daily Dose of Ad World Buzz

Latest

✦Farah Khan Fine Jewellery Casts A Real Family In The Miracle Man ✦Airtel Digital TV Adds Tamil Channel Sony Vizha On Channel 778 ✦Sarita Crasto Joins Raymond Lifestyle To Lead Park Avenue And ColorPlus ✦upGrad Rebrands Offline Centres As upGrad X With A Placement Focus ✦Campus Casts Vicky Kaushal As An Employee Who Brings Sunday To Work ✦Devika Shiivdasani Joins JioStar as Programming Head for Star Pravah ✦Havells Q2 Revenue Up 34.6%, Ad Spend Falls To 2.1% Of Sales ✦How Gaming Became A Media Buy In India ✦What A Creator Manager Actually Takes, And For What ✦What A Credentials Reel Proves Now ✦AnyMind Group Opens US Operations In Los Angeles ✦UnFoldMart Wins Group-Wide Digital Mandate From Singapore's Valton Nexus ✦Farah Khan Fine Jewellery Casts A Real Family In The Miracle Man ✦Airtel Digital TV Adds Tamil Channel Sony Vizha On Channel 778 ✦Sarita Crasto Joins Raymond Lifestyle To Lead Park Avenue And ColorPlus ✦upGrad Rebrands Offline Centres As upGrad X With A Placement Focus ✦Campus Casts Vicky Kaushal As An Employee Who Brings Sunday To Work ✦Devika Shiivdasani Joins JioStar as Programming Head for Star Pravah ✦Havells Q2 Revenue Up 34.6%, Ad Spend Falls To 2.1% Of Sales ✦How Gaming Became A Media Buy In India ✦What A Creator Manager Actually Takes, And For What ✦What A Credentials Reel Proves Now ✦AnyMind Group Opens US Operations In Los Angeles ✦UnFoldMart Wins Group-Wide Digital Mandate From Singapore's Valton Nexus

Feature

The AI Shift

123 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

A balance scale weighing a coin against a glowing lightbulb

Will Clients Pay Less Because Agencies Are Using AI?

If AI makes production faster and cheaper, shouldn't the client's bill go down too? The honest answer depends on what the fee was actually paying for in the first place.

A character tilting a giant hourglass whose falling sand turns into a rising bar chart

From Billable Hours To Business Outcomes: How AI Is Changing Agency Revenue Models

A character holding a giant pencil that bursts into spark shapes at the tip

The AI Agency: What Will An Advertising Agency Look Like In 2030?

Page 6 of 6 · 123 stories