Your Daily Dose of Ad World Buzz
Latest
✦Sarita Crasto Joins Raymond Lifestyle To Lead Park Avenue And ColorPlus✦upGrad Rebrands Offline Centres As upGrad X With A Placement Focus✦Campus Casts Vicky Kaushal As An Employee Who Brings Sunday To Work✦Devika Shiivdasani Joins JioStar as Programming Head for Star Pravah✦Havells Q2 Revenue Up 34.6%, Ad Spend Falls To 2.1% Of Sales✦How Gaming Became A Media Buy In India✦What A Creator Manager Actually Takes, And For What✦What A Credentials Reel Proves Now✦AnyMind Group Opens US Operations In Los Angeles✦UnFoldMart Wins Group-Wide Digital Mandate From Singapore's Valton Nexus✦Shipra Chinchankar Named National Planning Director At Kinnect✦TBWA Backslash Report Finds 62% Aspire To Be Hard To Influence✦Sarita Crasto Joins Raymond Lifestyle To Lead Park Avenue And ColorPlus✦upGrad Rebrands Offline Centres As upGrad X With A Placement Focus✦Campus Casts Vicky Kaushal As An Employee Who Brings Sunday To Work✦Devika Shiivdasani Joins JioStar as Programming Head for Star Pravah✦Havells Q2 Revenue Up 34.6%, Ad Spend Falls To 2.1% Of Sales✦How Gaming Became A Media Buy In India✦What A Creator Manager Actually Takes, And For What✦What A Credentials Reel Proves Now✦AnyMind Group Opens US Operations In Los Angeles✦UnFoldMart Wins Group-Wide Digital Mandate From Singapore's Valton Nexus✦Shipra Chinchankar Named National Planning Director At Kinnect✦TBWA Backslash Report Finds 62% Aspire To Be Hard To Influence
Campaigns

Campus Casts Vicky Kaushal As An Employee Who Brings Sunday To Work

Ad Tribe! Bureau2 min read
Vicky Kaushal as Rohit, in an apron at a pottery wheel in the middle of a meeting, from Campus Activewear's Move Your Way film

Campus Activewear has released a film starring Vicky Kaushal under its Move Your Way platform, taking on Sunday work calls and the unwritten rules of office life, and has introduced a new visual identity alongside it.

  • Brand: Campus Activewear
  • Platform: Move Your Way
  • Talent: Vicky Kaushal, as Rohit
  • Media: Television, OTT and digital, extended through creators with #MoveYourWay

What Happens In The Campus Activewear Film

Rohit is called into the office on a Sunday, and he goes, on his own terms. He brings the day with him: pottery, a workout and eventually an impromptu party, to the visible exasperation of his boss.

When the boss accuses his generation of having no boundaries, Rohit gives the answer the film turns on: if he is expected in the office on a Sunday, he might as well bring his Sunday activities along. It closes with Rohit walking out with his friends, in Campus footwear. The 56-second film runs under the title Bold Moves.

From Self-Expression To Boundaries

Move Your Way has been the brand's platform for self-expression. This film pushes it into territory with more friction: workplace expectations, and who gets to set them.

"With this film, we're taking it somewhere braver: the right to draw your own lines," said Gaurav Sharma, chief marketing officer, Campus Activewear. "Young India is redefining ambition on its own terms, and Campus wants to stand right beside them."

Kaushal said he liked how the brand had taken "a familiar part of everyday life" and given it an unexpected twist, and that the film captures the spirit of Move Your Way "without taking itself too seriously."

A New Identity Alongside It

The campaign also introduces a new visual identity built on the Move Your Way idea, using dynamic lines and outward-facing arrows to represent movement, individuality and self-direction. Sharma described it as bolder and more confident, for the brand's next chapter.

Beyond television, OTT and digital, creator-led content will carry the conversation into work, ambition, weekends and personal interests, with creators invited to post using #MoveYourWay.

More campaigns on Ad Tribe.

#brand ambassadors#campus activewear#Footwear#Vicky Kaushal
Follow Ad Tribe