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✦Does Creativity Have An Expiry Date?✦Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business✦AI Has Made Execution Faster. Has It Made Client Expectations Unrealistic?✦TyresNmore Appoints The Minimalist As Its Integrated Digital Agency✦Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors✦Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions✦Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access✦Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal✦Hyundai Appoints Bodhi Thakur As Global Communications Head✦PR Companion Wins PR Mandate For digiCloud Solutions✦YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization✦Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia✦Does Creativity Have An Expiry Date?✦Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business✦AI Has Made Execution Faster. Has It Made Client Expectations Unrealistic?✦TyresNmore Appoints The Minimalist As Its Integrated Digital Agency✦Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors✦Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions✦Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access✦Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal✦Hyundai Appoints Bodhi Thakur As Global Communications Head✦PR Companion Wins PR Mandate For digiCloud Solutions✦YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization✦Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia
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Work Life

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The human side of advertising: careers, ambition, creativity, generations, AI, mentorship, burnout and the changing nature of creative work.

An hourglass filled with terracotta pigment set against bold flat olive and sand geometric shapes
Work Life

Does Creativity Have An Expiry Date?

Advertising celebrates young talent loudly and asks much more quietly what happens to creative judgment once someone has spent thirty years in the room.

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