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✦OpenAI And Samsung Move From Memory Supply To Building Chips Together ✦Burger King Opens Its 600th India Restaurant In The City Where It Started ✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy ✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment ✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate ✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds ✦Mayank Kumar Joins IndiGo As Head Of Content And Creative ✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv ✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business ✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard ✦Abhik Banerjee Joins Wavemaker India To Lead The West Region ✦Devanshi Shah Named Head Of Marketing At Beyond Snack ✦OpenAI And Samsung Move From Memory Supply To Building Chips Together ✦Burger King Opens Its 600th India Restaurant In The City Where It Started ✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy ✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment ✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate ✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds ✦Mayank Kumar Joins IndiGo As Head Of Content And Creative ✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv ✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business ✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard ✦Abhik Banerjee Joins Wavemaker India To Lead The West Region ✦Devanshi Shah Named Head Of Marketing At Beyond Snack

Feature

Work Life

30 stories

The human side of advertising: careers, ambition, creativity, generations, AI, mentorship, burnout and the changing nature of creative work.

A trophy silhouette on a plinth casting a shadow far longer and heavier than the trophy itself

What Is The Real Cost Of Chasing Awards?

The entry fee is the cheapest part. What it costs is measured in whose work gets the good brief.

A filing cabinet with its lower drawers pulled open and empty, one sheet of paper drifting away

Are Agencies Losing Institutional Memory?

A doorway with a staircase visible behind it where the lowest three steps are missing

Will AI Make It Harder To Get Your First Agency Job?

More

Why Agency Culture Breaks During Pitches

Agency Vs Brand Side: Where Do Creative Careers Grow Differently?

Why The Next Great Ad May Not Look Like An Ad

Why Feedback Is The Most Underrated Skill In Advertising

Is Becoming A Creative Director Still The Dream?

The First 100 Days In An Advertising Agency

More in Work Life

A large clock face with no numbers, all three hands pointing the same way, a small figure walking beneath it

Is Advertising Addicted To Urgency?

The outline of an unfinished building under construction, one wing complete and lit, the rest still scaffolding

Nobody Has Built The Agency Young Talent Actually Wants

A single figure standing at a fork where one path loops back on itself and the other continues forward

Would You Choose Advertising Again?

A young figure on a stool explaining something on a laptop to a senior figure sitting back and listening

What Happens When The Intern Knows The Tool Better Than The Creative Director?

A single hand steadying a smaller hand on a pencil, rendered as a bold flat silhouette against warm colour

What Makes A Good First Manager In Advertising?

An office chair at the head of a long table, turned away and empty, while a smaller chair nearby faces forward

Why Some Advertising People Stop Wanting The Corner Office

A film reel and a smartphone placed on opposite sides of a scale, both level, against a bold flat backdrop

Is The 30-Second Film Still The Ultimate Creative Prize?

A single healthy plant on a desk between two identical empty desks, set against bold flat colour blocks

What A Healthy Creative Culture Actually Looks Like

A folded portfolio and a rolled diploma scroll placed on opposite sides of a flat colour divide

Portfolio vs Degree: What Actually Gets A Young Creative Hired?

A revolving door mid-spin, one panel photographic colour, the rest flat solid silhouette

Why Young Talent Leaves Agencies Before Agencies Understand Them

Two office chairs of different heights facing each other, the shorter one raised on a small platform

When Your Boss Is Younger Than You

A silhouette figure walking away from a small city skyline along a winding path into open space

Is Advertising Still A Big-City Career?

What Happens To Creative Careers After 40?

If Everyone Has The Same AI Tools, What Makes A Creative Valuable?

Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?

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