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Garage Worldwide Names Siddharth Shah Executive Creative Director

Ad Tribe! Bureau2 min read
Siddharth Shah, named executive creative director at Garage Worldwide to lead its creative output in Mumbai

Garage Worldwide has appointed Siddharth Shah as executive creative director. He will lead the agency's creative output from Mumbai, working across its digital, design and integrated brand communication work.

  • Agency: Garage Worldwide
  • New role: Executive creative director
  • Location: Mumbai
  • Previously: FCB Ulka, BBH, Spring Marketing Capital, Wondrlab, Tilt Brand Solutions

Siddharth Shah's Career

Shah has worked at FCB Ulka and BBH, and was part of the founding team at Spring Marketing Capital. He has also worked at Wondrlab and Tilt Brand Solutions, a path from network agencies to a start-up founding team and then to newer independent and digital-led shops that many Indian creatives of his generation have followed.Over his career he has worked on brands including KFC, Uber, Pepsi, Netflix, Dream11, Ather, BHIM UPI, Tata AIG, Urban Company, Hotstar, Emirates, Triumph Motorcycles and UltraTech Cement.

That list runs across food, mobility, entertainment, payments, insurance, home services, airlines, motorcycles and cement, a range that covers digital-first launches as well as long-running mass brands.

What Garage Worldwide Said

Mithila Saraf, partner, Garage Worldwide, said, "Siddharth has a rare instinct for finding the idea hiding in plain sight, and the range to make it land."

Shah described Garage Worldwide as an energetic place where the best ideas get made, and said he wants to make work people choose to watch and talk about, adding, "Because boring is the only fight worth picking."

About Garage Worldwide

Garage Worldwide was launched in 2017 by Raj Kamble as part of the Famous Innovations group, and works across digital storytelling, design and integrated brand communication. An executive creative director there sits between the agency's creative leadership and the teams making the work day to day, shaping what gets presented to clients and how it is crafted.

More about the agency is on the Famous Innovations website.

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