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Harley-Davidson Names Hannah Abode-Iyamah To Global Marketing Role

Ad Tribe! Bureau2 min read
Hannah Abode-Iyamah, named global marketing planning and operations manager at Harley-Davidson in Milwaukee

Harley-Davidson has named Hannah Abode-Iyamah global marketing planning and operations manager, based in Milwaukee. She announced the move on LinkedIn, where her profile lists the role from November 2026, and said she was grateful and excited to keep growing with the company.

  • Company: Harley-Davidson Motor Company
  • New role: Global marketing planning and operations manager
  • Previously: Marketing operations planning leader
  • At Harley-Davidson for: About 10 years and 9 months

The Role For Hannah Abode-Iyamah

In the new role she will work on how Harley-Davidson's marketing function plans, prioritises and executes work across teams, with a focus on continuous improvement and process governance. She will also lead special initiatives meant to help teams collaborate.

Her Years At Harley-Davidson

Abode-Iyamah joined through the company's Marketing and Brand Leadership Development programme, known as IGNITE. She was marketing operations project manager from March 2016 to May 2018, then social media project manager, a period in which she led the summer internship programme, which her profile says drew more than 7,500 applications.

From December 2019 to September 2023 she was marketing project manager for the Riding Academy, where she launched a text programme that her profile credits with a 36 per cent cut in student no-shows. As go-to-market campaign leader from September 2023 to October 2025, she lists 20 per cent growth in lead generation. She has been marketing operations planning leader since October 2025.

Before Harley-Davidson

She started at Rockwell Automation as a marketing analyst intern in May 2013 and went on to project lead and webinar project leader roles over nearly three years. She has more than 12 years in marketing management. Since January 2023 she has also run her own online fitness business, Hustle with Hannah.

More about the company is on Harley-Davidson's website. Ad Tribe's brand coverage includes other automotive marketing moves. Harley-Davidson has not issued a statement.

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#appointments#automotive marketing#harley davidson
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