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Bata India Elevates Jasleen Kaur G To Head Of Marketing

Ad Tribe! Bureau2 min read
Jasleen Kaur G, elevated to head of marketing at Bata India from head of category marketing and PR

Bata India has elevated Jasleen Kaur G to head of marketing. She announced the move on LinkedIn, where her profile lists the new role from October 2026. She had been head of category marketing and PR since joining the company in October 2024.

  • Company: Bata India
  • New role: Head of marketing
  • Previously: Head of category marketing and PR
  • At Bata since: October 2024

Jasleen Kaur G At Bata India

At Bata she has handled brand management and marketing across a portfolio that includes Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star. The new role puts her in charge of marketing for the whole mix of international labels and house brands.

Reliance Brands And Benetton

Before Bata she founded Indiawood Global, which she ran from February 2023 to October 2024. Earlier she was assistant vice president, marketing at Reliance Brands, overseeing marketing and PR for Hugo Boss, Mothercare and Hamleys in India.

She spent seven years at Benetton Group. From December 2020 to July 2022 she was head of marketing, PR and sustainability for India, Nepal, Sri Lanka and Myanmar, also leading CSR and sustainability work in India. Before that she was head of marketing and PR for the same markets, and earlier manager, brand strategy in the CEO's office. Her Benetton campaigns included #UnitedByChange, #UnitedByHer and #UnitedByPlay.

Where She Started

She began in digital marketing and PR at Canon India, handling communications for the Office Imaging business, after a year in conference sales at India Infrastructure Publishing. Her first media experience was a journalism internship at The Hindu in 2009, writing for Metro Plus.

Bata India has not issued a statement. The company's previous Ad Tribe mention was the appointment of Gajesh Yadav for retail marketing and visual merchandising.

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