Mondelez India Elevates Yash Desai To Comms Strategy And Media Lead
Mondelez India has elevated Yash Desai to end-to-end comms strategy and media lead. He announced the move on LinkedIn, and steps up from consumer experience lead for the chocolates category.
- Company: Mondelez India
- New role: End-to-end comms strategy and media lead
- Previously: Consumer experience lead, chocolates
- At Mondelez since: May 2020
Yash Desai's Brief
Desai said his goal is to "build an integrated communications and media strategy that puts consumers at the centre", driving authentic brand connections and business results. He also wrote about challenging conventions and building a more connected media ecosystem.
The title joins communications strategy and media in one role, covering how the company's messages are planned and where they run.
From Agency To Client
Before joining Mondelez he was a client partner at Wavemaker, where he led accounts including Mondelez and Netflix, so he moved to the client he had been serving. He was also senior brand manager at the lifestyle app HauteStuff.
He spent nearly seven years at Maxus Global on strategy and media planning for brands such as Vodafone India, Garnier and Parle Biscuits. He began his media career at Madison Communications and MPG.
Experience
Desai has more than 17 years of experience across media planning, brand strategy and consumer engagement, most of it on the agency side before his move to Mondelez six years ago.
Mondelez India has not issued a statement, and no reporting line has been disclosed.
More people moves on Ad Tribe.