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Hypothesis Wins Wipro Consumer Care Social And Influencer Mandate

Ad Tribe! Bureau1 min read
Wipro and OML logos side by side, for Hypothesis winning Wipro Consumer Care's social and influencer mandate for nine brands

Hypothesis, the creator marketing agency from Only Much Louder (OML), has won the social media and influencer marketing mandate for nine Wipro Consumer Care brands. The scope covers creative strategy, content development, social media execution and influencer-led communication.

  • Client: Wipro Consumer Care
  • Agency: Hypothesis, part of Only Much Louder
  • Scope: Social media and influencer marketing
  • Brands: Nine

The Nine Brands

The mandate covers Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet 'n' Healthy, JO, Chandrika and Soundarya. That spans laundry and home care, sugar substitutes and glucose, and personal care, including the Ayurvedic soap brand Chandrika.

Hypothesis will develop content around each brand's positioning, its consumers' needs and regional preferences, rather than one approach across the portfolio.

What Wipro Consumer Care Said

Ravindra Ramavath, senior general manager, marketing, Wipro Consumer Care, said the company's brands serve different consumer needs across markets, and its content has to reflect that. He said the partnership will help it strengthen its social presence and work with creators "to show how our products fit into consumers' everyday lives", while staying consistent with each brand's identity and relevant to local audiences.

What Hypothesis And OML Said

Devarshi Shah, chief growth officer, Only Much Louder, said relevant content starts with understanding local culture and how consumers relate to each brand. He said the agency will bring together audience insights, creative strategy and the right creators across these markets.

Other Recent Wipro Consumer Care Moves

Wipro Consumer Care has been busy this year, acquiring the skincare brand DermaTouch and launching Snuggles pet food. Hypothesis has earlier won creator mandates including Ather Energy.

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#account wins#Hypothesis#Influencer Marketing#Only Much Louder#Wipro Consumer Care
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