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Preyal Daru Joins Madison World As VP, Partnerships And Investments

Ad Tribe! Bureau1 min read
Preyal Daru, joining Madison World in Gurugram as vice president, partnerships and investments

Preyal Daru has joined Madison World as vice president, partnerships and investments, based in Gurugram. He took up the role in October 2026 after more than two and a half years as vice president at Cheil India, according to his LinkedIn profile.

  • Company: Madison World
  • Role: Vice president, partnerships and investments
  • Location: Gurugram
  • Previously: Vice president, Cheil India

Preyal Daru's Brief

Daru will work on digital partnerships and investments for clients and the company, working with internal and external stakeholders on emerging opportunities in online advertising. He has more than 17 years of experience across digital strategy, content marketing, programmatic and partnerships with media, tech and data companies.

Singapore And IPG Mediabrands

From August 2022 to September 2023 he was head of investments, Singapore and senior director, regional partnerships at Magna APAC. Before that he spent more than six years at IPG Mediabrands in Mumbai, as senior director, media and then associate vice president, media, until October 2022.

At Reprise Media he rose from manager to director, media planning and buying, heading planning and buying for clients in Mumbai, Delhi and Bangalore. He was part of the team that launched IPG's trading desk, Cadreon, in India, and his work contributed to account wins including Sony India and Jockey. Clients included Sony, MasterCard, Coca-Cola, Tata Motors and ExxonMobil.

Where He Started

Daru began as a media planner at TME, a division of Rediffusion DYR, in 2007, and then worked at Maxus on Fiat, Bajaj Allianz, IPL, Platinum Guild and Disney India, including the launch of the Fiat Linea and Punto. His Birla SunLife Insurance work won best integrated campaign at the Campaign India Digital Media Awards and the DMA Asia Awards in 2011.

Madison World has not issued a statement.

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