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Diageo India Names Shruti Haasan Face Of The Singleton Social

Ad Tribe! Bureau1 min read
Shruti Haasan opens a Singleton Social x Nicobar gift box beside lilies, from the brand's festive gifting film

Diageo India has named Shruti Haasan the new face of The Singleton Social, the brand's culture and community platform. Her first work for it is a festive gifting film for The Singleton Social x Nicobar, which returns this season with three new gift boxes.

  • Brand: The Singleton, Diageo India
  • Face: Shruti Haasan
  • Partner: Nicobar
  • Gift boxes: Celeste, Aurelia and Solenne

The Singleton Social Gifting Film

The film, titled 'The Art of Thoughtful Gifting' on YouTube, captures the thought behind choosing something special for someone and the moments of connection around it. It ties into the brand's idea of "Luxuriating in the Single Moment", about being present and savouring the experiences that matter.

What The Platform Does

The Singleton Social brings people together through music, art, culture, hosting and conversation. Its formats include Analogue Jams, listening-led sessions that ask guests to slow down and tune in, along with smaller gatherings and cultural occasions. The Nicobar collaboration carries the same idea into festive hosting and gifting.

What Diageo India Said

Varun Koorichh, VP marketing, international whiskies, Diageo India, said Haasan has a distinctive relationship with music and culture that fits what the platform stands for. He said the Nicobar collaboration encourages people to be more thoughtful about how they celebrate and connect this festive season.

What Shruti Haasan Said

Haasan said something is always competing for our attention, and that there is real value in being present. She said music has always been central to how she connects with the world, and that the partnership is about "immersing yourself in the single moment".

The film is on The Singleton Social's YouTube channel.

More campaigns on Ad Tribe.

#Diageo India#Festive Campaigns#Nicobar#Shruti Haasan#The Singleton
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