Your Daily Dose of Ad World Buzz
Latest
✦Adobe For Startups Offers 12 Months Of Free Firefly, Acrobat Studio And Semrush✦Hypothesis Wins Wipro Consumer Care Social And Influencer Mandate✦London Fog Watches Signs Arjun Kapoor As Face And Co-Creative Director✦The Crayons Network Appoints Zankrut Oza As Branch Director, Mumbai✦Diageo India Names Shruti Haasan Face Of The Singleton Social✦Surya Roshni's Ab Roshni Ke Saath Suraksha Bhi Puts Wire Safety In A Family Story✦Preyal Daru Joins Madison World As VP, Partnerships And Investments✦Why Some Senior Talent Chooses Smaller Agencies✦What Product Placement Became In Indian Streaming✦How Food Styling Works On An Ad Shoot✦Product Listings Are Being Written By Machines✦John Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection✦Adobe For Startups Offers 12 Months Of Free Firefly, Acrobat Studio And Semrush✦Hypothesis Wins Wipro Consumer Care Social And Influencer Mandate✦London Fog Watches Signs Arjun Kapoor As Face And Co-Creative Director✦The Crayons Network Appoints Zankrut Oza As Branch Director, Mumbai✦Diageo India Names Shruti Haasan Face Of The Singleton Social✦Surya Roshni's Ab Roshni Ke Saath Suraksha Bhi Puts Wire Safety In A Family Story✦Preyal Daru Joins Madison World As VP, Partnerships And Investments✦Why Some Senior Talent Chooses Smaller Agencies✦What Product Placement Became In Indian Streaming✦How Food Styling Works On An Ad Shoot✦Product Listings Are Being Written By Machines✦John Jacobs x S&N By Shantnu Nikhil: Designers' First Eyewear Collection
Brands

London Fog Watches Signs Arjun Kapoor As Face And Co-Creative Director

Ad Tribe! Bureau1 min read
Arjun Kapoor raises his wrist to show an orange watch, as London Fog Watches names him its face and co-creative director

London Fog Watches has named actor Arjun Kapoor the face of the brand in India and appointed him co-creative director for watches, under a long-term partnership. He will appear in its campaigns and co-create a limited-edition collection.

  • Brand: London Fog Watches
  • Talent: Arjun Kapoor
  • Roles: Brand face; co-creative director for watches
  • India partner: Brandzstorm India Marketing

More Than A London Fog Watches Endorsement

Kapoor will work with the brand's team on product design, creative direction and its consumer proposition. The limited-edition collection will carry his input on design direction, styling and overall look. A campaign across digital, social media, retail and other touchpoints will support the partnership.

The brand is owned by Iconix India, a joint venture between Iconix International and Reliance Brands. Brandzstorm India Marketing, the brand's partner in India, will lead the association.

What Brandzstorm Said

Ujjval Saraf, CEO and founder, Brandzstorm India Marketing, said the company wanted Kapoor to play "a meaningful role in shaping the brand", beyond a conventional celebrity association. He said the aim is to build London Fog Watches into a distinctive and aspirational brand in India.

What Arjun Kapoor Said

Kapoor said personal style comes down to the details people choose to make their own, and a watch is one of those details. He said the brand's classic design DNA and the chance to contribute to its products and creative direction appealed to him, and that the limited edition will be true to his style.

Where It Is Headed

The partnership comes as the brand looks to expand in India across digital platforms, modern retail and e-commerce channels.

More brand news on Ad Tribe.

#Arjun Kapoor#brand ambassadors#London Fog#Reliance Brands#Watches
Follow Ad Tribe