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Brands

Thyrocare Enters Pregnancy Testing, Signs Yami Gautam Dhar

Ad Tribe! Bureau1 min read
Yami Gautam Dhar holds up a pregnancy test strip in Thyrocare's campaign visual for its new Pregnancy Kit

Thyrocare has entered the pregnancy testing segment with the Thyrocare Pregnancy Kit, which pairs a rapid home test with a discounted laboratory test, and has named actor Yami Gautam Dhar as brand ambassador for the product. She will feature in its launch campaign.

  • Company: Thyrocare Technologies

  • Product: Thyrocare Pregnancy Kit, MRP Rs 60

  • Ambassador: Yami Gautam Dhar

  • Lab test: Beta hCG at Rs 399, against a regular Rs 800

What The Thyrocare Kit Includes

Each pack has a rapid pregnancy test with a sensitivity of 25 mIU/mL, a dropper and a coupon for a Beta hCG blood test with home sample collection. Buyers scan a QR code on the pack to book the test on the company's website, and the voucher is valid for six months. The rapid test gives an initial result, while the lab test measures the hormone quantitatively for further confirmation.

The kit is sold through pharmacies, e-commerce and quick-commerce platforms.

The Network Behind It

Thyrocare says it runs 46 NABL-accredited laboratories and 11,310 collection points across 607 districts, and processes more than one lakh samples a day. According to the company, more than 150 million pregnancy tests are sold in India each year, with most taken at home without any lab follow-up.

What They Said

Yami Gautam Dhar said every woman deserves "clarity and reassurance" when it comes to a pregnancy result. Rahul Guha, MD and CEO, Thyrocare, said millions of women are left each year with a line on a strip and no way to confirm it, and that combining the test and the lab in one box is the next step for consumer healthcare.

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#brand ambassadors#healthcare marketing#thyrocare#yami gautam
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