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Surya Roshni's Ab Roshni Ke Saath Suraksha Bhi Puts Wire Safety In A Family Story

Ad Tribe! Bureau1 min read
A grandmother sits up in bed at home, from Surya Roshni's Ab Roshni Ke Saath Suraksha Bhi film for TurboFlex Wires

Surya Roshni has released 'Ab Roshni Ke Saath Suraksha Bhi', a digital film about electrical safety at home, built around its TurboFlex Wires. The company, known for lighting, also sells wires, fans, home appliances, pumps and pipes.

  • Brand: Surya Roshni
  • Product: TurboFlex Wires
  • Campaign: 'Ab Roshni Ke Saath Suraksha Bhi'
  • Format: Digital film

The Surya Roshni Film

The film tells its story through the bond between a grandmother and her young grandson, using a family narrative to show how thoughtful electrical choices make a home safer and more comfortable. It brings out care and consideration in everyday household needs, with dependable wiring as part of that care.

The brand says the campaign moves beyond the usual functional story around wires, placing the focus on how they meet the changing needs of modern households. The title translates roughly as 'now, safety along with light'.

What Surya Roshni Said

Vasumitra Pandey, CEO, lighting and consumer durable business, Surya Roshni, said electrical solutions do more than power homes and are part of creating safe, dependable living environments. He said the film brings that thought alive through "a common family story that reflects a real-life concern", and that TurboFlex Wires are built for the changing needs of Indian households.

Part Of A Wider Push

The film is part of Surya Roshni's continuing effort to build consumer awareness for its wires and cables portfolio through relatable storytelling and household applications.

The film is on the Surya Roshni YouTube channel.

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#Consumer Durables#Digital Films#Surya Roshni
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