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Ad Tech

Adobe For Startups Offers 12 Months Of Free Firefly, Acrobat Studio And Semrush

Ad Tribe! Bureau2 min read
The Adobe logo on white, for Adobe for Startups offering founders free Firefly Pro Plus, Acrobat Studio and Semrush

Adobe has launched Adobe for Startups, a programme that gives eligible early-stage companies 12 months of free access to Adobe Firefly Pro Plus, Acrobat Studio including Adobe Express Premium, and Semrush. Founders also get time with Adobe experts, workshops and a network of other entrepreneurs.

  • Company: Adobe
  • Programme: Adobe for Startups
  • Offer: 12 months free of Firefly Pro Plus, Acrobat Studio and Semrush
  • Eligibility: Founded in the last five years, under $15 million raised

What Adobe for Startups Includes

Firefly Pro Plus gives access to AI image, video and audio generation, with Adobe's commercially safe models and partner models, plus Photoshop on web and mobile. Acrobat Studio combines Adobe's PDF tools, AI Assistant and Adobe Express for editing documents, building presentations and collecting signatures, while Express Premium adds templates for social posts and marketing assets. Semrush adds search and marketing intelligence, including visibility across AI-powered search.

Who Can Apply

Startups founded within the last five years that have raised less than $15 million can apply, and Adobe will verify eligibility during the application. The programme is subject to terms, eligibility criteria and country availability. Adobe pitches it at the stage when founders handle branding, content, marketing and customer acquisition with small teams and budgets.

Workshop And Early Users

Adobe will host a hands-on 'Brand on Demand' workshop on 3 December with Artist and the Machine, focused on producing a week of branded marketing content with its AI tools.

Adobe named three early users. DataCurve, a fan identity and intelligence platform, already uses Firefly for creative assets. Gondola, which is building a digital credit and portfolio system for the content industry, has used Adobe tools since launch. Oruk, a speech AI research lab, plans to use Express to turn its research into short visual demos. Gondola's founder, Jared Kleinstein, said "how you show up matters as much as what you build".

Adobe's recent moves include Premiere on Android.

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