Your Daily Dose of Ad World Buzz
Latest
✦Axis Max Life Insurance Runs ChatGPT Ads With HiveMinds✦Diageo India Ad Spend Rises 57% In Q2 To Rs 378 Crore✦Nippon Paint India Elevates Hari Hara Sudhan Sridhar To Lead Brand And Marcomm✦Shruti Nishchal Leaves Netflix For OpenAI As APAC HR Business Partner✦What Print Advertising Is Actually For Now✦What A Creator's Media Kit Leaves Out✦In-Store Material Is Where Generation Scales Quietly✦Nexus Select Malls Diwali Film Celebrates The Build-Up To The Festival✦Bonkers Corner Names Anushka Sen Brand Ambassador✦Indus Appstore Rebrands As PhonePe Appstore, Adds Gift Cards And Top-Ups✦Aarti Yadav Joins Sodexo India As Communications Lead✦Robin Girdhar Joins Publicis Groupe As Director, Media Planning And Buying✦Axis Max Life Insurance Runs ChatGPT Ads With HiveMinds✦Diageo India Ad Spend Rises 57% In Q2 To Rs 378 Crore✦Nippon Paint India Elevates Hari Hara Sudhan Sridhar To Lead Brand And Marcomm✦Shruti Nishchal Leaves Netflix For OpenAI As APAC HR Business Partner✦What Print Advertising Is Actually For Now✦What A Creator's Media Kit Leaves Out✦In-Store Material Is Where Generation Scales Quietly✦Nexus Select Malls Diwali Film Celebrates The Build-Up To The Festival✦Bonkers Corner Names Anushka Sen Brand Ambassador✦Indus Appstore Rebrands As PhonePe Appstore, Adds Gift Cards And Top-Ups✦Aarti Yadav Joins Sodexo India As Communications Lead✦Robin Girdhar Joins Publicis Groupe As Director, Media Planning And Buying
Ad Tech

Axis Max Life Insurance Runs ChatGPT Ads With HiveMinds

Ad Tribe! Bureau2 min read
A chat speech bubble and an open umbrella as halftone cutouts on forest green, for Axis Max Life Insurance's ChatGPT ads

Axis Max Life Insurance has started advertising on ChatGPT ads in India, working with HiveMinds, a unit of Madison World. The campaigns use sponsored placements that appear alongside ChatGPT's answers, aimed at people researching life insurance. The insurer announced the move on 28 October.

  • Advertiser: Axis Max Life Insurance
  • Platform: ChatGPT Ads, OpenAI
  • Agency: HiveMinds, part of Madison World
  • Format: Sponsored placements beside AI-generated answers

How Axis Max Life Is Using ChatGPT Ads

The campaigns target people asking about coverage needs, policy benefits, premiums and claim settlement records, and sit alongside the insurer's existing search, social and performance channels. HiveMinds handles media strategy, planning, activation and ongoing optimisation.

The company said early conversations showed people using ChatGPT to work through occupation, expected working years, family size, priorities and coverage needs, and that it plans to use those observations to shape its products and offers. No spend, reach or lead figures have been disclosed.

What Axis Max Life Said

"Insurance decisions begin with understanding, and consumers today are exploring new ways to find answers to their financial questions. ChatGPT Ads allows us to be present at an important stage of that journey," said Sameer Jain, head of commerce and D2C, Axis Max Life Insurance. "The encouraging initial response strengthens our belief that conversational AI will play a meaningful role in how consumers discover and evaluate life insurance."

"For categories with long purchase journeys and large-scale personalisation, Conversational AI can be the new differentiator," said Deepti Bhadauria, CEO and partner, HiveMinds. "The early response has been promising and reinforces the potential of ChatGPT Ads within a full-funnel media strategy."

ChatGPT Ads In India

OpenAI began showing ads on ChatGPT's Free and Go tiers in India in August 2026, and later opened self-serve buying through Ads Manager across India, Europe, the Middle East and North Africa. Axis Max Life describes itself as among the early adopters of conversational AI advertising in Indian insurance.

OpenAI explains the format in its ChatGPT ads announcement.

More ad tech on Ad Tribe.

#axis max life insurance#chatgpt ads#conversational ai#hiveminds
Follow Ad Tribe