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Nippon Paint India Elevates Hari Hara Sudhan Sridhar To Lead Brand And Marcomm

Ad Tribe! Bureau2 min read
Hari Hara Sudhan Sridhar, Nippon Paint India's group lead for brand and marcomm, holding a microphone on a mint backdrop

Hari Hara Sudhan Sridhar has been named group lead, brand and marcomm, India Group, at Nippon Paint India, moving up from head of marketing communication for the company's decorative paints business. He announced the elevation on LinkedIn.

  • Company: Nippon Paint India
  • New role: Group lead, brand and marcomm, India Group
  • Previously: Head of marketing communication, decorative paints, from June 2022
  • Earlier: Butterfly, Royal Enfield, Audi, ING Vysya Bank, Radio Mirchi

What Hari Hara Sudhan Sridhar Will Lead

The role covers brand architecture and strategy, above-the-line and brand communications, digital marketing for the brand, colour marketing, brand projects that cut across business units, and brand governance for the India Group. Sridhar thanked Sharad Malhotra, managing director of Nippon Paint India, and Mark Titus, president of its decorative business, for the responsibility.

Since June 2022 he has led the marketing communication team for decorative paints, covering brand, media, digital, trade marketing, loyalty programmes and the painter ecosystem.

Butterfly, Royal Enfield And Audi

Before Nippon Paint, Sridhar was head of brand, media and digital strategy at Butterfly Kitchen Appliances in Chennai from 2020 to 2022, managing 300 products across 13 categories and building a new e-commerce platform. From 2017 to 2020 he was national marketing manager at Royal Enfield, and from 2014 to 2017 assistant general manager, marketing for Audi Chennai and Karnataka, where he ran trade marketing, launches and lead generation.

Banking, Radio And Burgers

Earlier he was brand manager at ING Vysya Bank in Bangalore, manager, media sales for the south at Hungama, and regional marketing manager for the south at McDonald's India, handling more than 45 stores. From 2007 to 2010 he was marketing manager at Radio Mirchi across Bangalore, Mangalore and Trivandrum, where a brand activation he ran earned a Limca Book of Records mention. He began in 2006 selling personal loans for ICICI Bank across Tamil Nadu, Kerala and Karnataka.

Nippon Paint India has not issued a statement, and no start date has been given for the new role.

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#appointments#brand marketing#nippon paint
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