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IBM Names Santosh Kumar Head Of Growth Marketing, India South Asia

Ad Tribe! Bureau2 min read
Santosh Kumar, IBM's head of growth marketing for India South Asia, in a navy suit and blue tie on an amber backdrop

IBM has promoted Santosh Kumar to head of growth marketing, India South Asia, moving him from his role as the company's Asia Pacific ecosystem marketing leader.

  • Company: IBM
  • Role: Head of growth marketing, India South Asia
  • Previously: Ecosystem marketing leader for resellers and ISVs, Asia Pacific
  • Earlier: Chief marketing officer, AXISCADES

Santosh Kumar's IBM Career

In his previous role, Kumar led ecosystem marketing for resellers and independent software vendors across Asia Pacific, heading a geographically spread team of field marketers that drove a business pipeline of more than $1 billion. Before that he led IBM's marketing and demand agenda across Asia, covering Singapore, Malaysia, Vietnam, Thailand, the Philippines, Taiwan and Hong Kong.

He rejoined IBM in December 2020. As country demand strategy leader for India South Asia, he delivered 148 per cent year-on-year growth in the digital route. His first stint at IBM began in 2010, where he moved from campaign planner to programme manager for business analytics and then manager, marketing.

CMO at AXISCADES

From October 2018, Kumar was chief marketing officer of AXISCADES, working directly with the chief executive and the board. He relaunched the brand globally and led analyst relations, the corporate rebrand and a digital overhaul, and brought inside sales under marketing.

Before that, he was performance marketing leader at Algonomy from 2017, where he built a centralised demand generation function and set up its digital, account-based marketing and campaign teams. He started his career at Google in Hyderabad in 2007.

What Santosh Kumar Said

"I'm grateful to be building alongside such a talented group, and can't wait to scale what's working," said Kumar. He said his Asia Pacific years shaped how he sees IBM from the outside in, through the eyes of clients, partners and distributors.

The move was framed as a promotion, and no reporting line has been disclosed. IBM has not issued a separate statement on the appointment.

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#appointments#B2B Marketing#IBM
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