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Coursera Hires New York Times CMO Amy Weisenbach As Chief Marketing Officer

Ad Tribe! Bureau2 min read
Amy Weisenbach, the new chief marketing officer of Coursera, smiling in a camel jacket on a slate blue backdrop

Coursera has appointed Amy Weisenbach as chief marketing officer, effective 30 November 2026. She joins from The New York Times, where she was CMO, as Coursera brings Coursera and Udemy together.

  • Company: Coursera
  • Role: Chief marketing officer, from 30 November 2026
  • Previously: CMO, The New York Times
  • Education: MBA, Harvard Business School; BA in public policy, DePauw University

Amy Weisenbach at The New York Times

At the Times, Weisenbach led marketing across News, Games, Cooking, Audio, Wirecutter and The Athletic. Coursera chief executive Greg Hart said she helped turn a trusted journalism brand into a digital subscription powerhouse.

Before the Times she led global marketing at Wilson Sporting Goods, and earlier held marketing roles at Beam Suntory and Unilever. She is an adjunct assistant professor at New York University's Stern School of Business, where she teaches brand strategy and consumer behaviour, and serves on DePauw University's board of trustees.

What Coursera Said

"Amy brings an exceptional track record of helping turn trusted content into a thriving digital business," said Greg Hart, chief executive of Coursera. Hart said her experience building consumer demand, and her personal connection to education, make her a strong addition as Coursera and Udemy come together.

What Amy Weisenbach Said

"Coursera's mission resonates deeply with me, both as a marketer and an educator," said Weisenbach. "Trusted content can have an extraordinary impact on people's lives, and Coursera brings that promise to learning at a time when developing new skills has never been more important."

She said she looks forward to working with Hart and helping learners discover opportunities across Coursera and Udemy.

Why It Matters

Combining two learning platforms puts two consumer brands under one marketing team. Weisenbach's record at the Times, where several products were sold as one subscription, maps closely onto that brief.

Coursera announced the appointment on its company blog.

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#Cmo Appointment#Coursera#Udemy
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