Your Daily Dose of Ad World Buzz
Latest
✦Propagate India Promotes Isha Kapoor To Senior Vice President✦Orient Electric Ad Spend Rises Over 10% As Q2 Revenue Grows 25%✦Tata Starbucks Diwali Campaign Makes The Coffeehouse The Special Place✦RMZ Hires Riddhi Goradia Vyas As VP, Marketing And Communications✦Sugata Roy Takes UNICEF South Asia Media Communications Role✦Paytm Q2 Results: Profit Rises To Rs 225 Crore, Revenue Up 28%✦Soham Bhagnari Joins Uber Advertising As Head Of Strategic Verticals✦Why Brands Are Building WhatsApp Channels✦What Happens To The Account Manager✦Tripti Mathur Named AMEA Integrated Intelligence Lead At Mars✦CheQ Appoints Rupal Rajal As Head Of Human Resources✦Concept PR India Appoints Sahban Kohari As Group Head✦Propagate India Promotes Isha Kapoor To Senior Vice President✦Orient Electric Ad Spend Rises Over 10% As Q2 Revenue Grows 25%✦Tata Starbucks Diwali Campaign Makes The Coffeehouse The Special Place✦RMZ Hires Riddhi Goradia Vyas As VP, Marketing And Communications✦Sugata Roy Takes UNICEF South Asia Media Communications Role✦Paytm Q2 Results: Profit Rises To Rs 225 Crore, Revenue Up 28%✦Soham Bhagnari Joins Uber Advertising As Head Of Strategic Verticals✦Why Brands Are Building WhatsApp Channels✦What Happens To The Account Manager✦Tripti Mathur Named AMEA Integrated Intelligence Lead At Mars✦CheQ Appoints Rupal Rajal As Head Of Human Resources✦Concept PR India Appoints Sahban Kohari As Group Head
Campaigns

Tata Starbucks Diwali Campaign Makes The Coffeehouse The Special Place

Ad Tribe! Bureau2 min read
A family of five takes a selfie inside a coffeehouse strung with fairy lights in the Tata Starbucks Diwali film

The Tata Starbucks Diwali campaign, 'Special Diwali ki Special Jagah', presents the coffeehouse as the place where new festive moments happen, from first introductions to welcoming someone new into the family. It launches with a film that Starbucks India posted on YouTube on 26 October.

  • Brand: Tata Starbucks
  • Campaign: 'Special Diwali ki Special Jagah'
  • Format: 80-second film
  • Products: Festive menu inspired by saffron, marigold and rose, Diwali Blend and a gifting collection

The Tata Starbucks Diwali Campaign Film

The film is built on the idea that familiar spaces give people comfort as they take on new relationships and experiences during the festival. Starbucks positions its stores as a space between home and work, and the story uses them as the backdrop for moments from first introductions to new family relationships.

The film plays out in a coffeehouse strung with fairy lights. Frames show a young couple sharing a close moment against warm festive lights, an older couple laughing over a cold drink, and a family of five squeezing into one selfie. It also reflects how younger consumers celebrate Diwali through new experiences while keeping familiar traditions.

What Tata Starbucks Said

"At TATA Starbucks, we believe that some of the most meaningful moments are the ones that bring us closer to the people who matter to us. Our coffeehouses have always been spaces where connections grow, relationships deepen and a sense of belonging comes to life," said Mitali Maheshwari, head of product and marketing, Tata Starbucks.

"This Diwali, through 'Special Diwali ki Special Jagah', we celebrate the little moments that make the season special, from welcoming someone new into the family to creating traditions of our own," she said. "We hope to be a part of our customers' celebrations, creating more opportunities to come together, share a cup of coffee and make memories with their loved ones."

The Festive Menu

The film runs alongside the brand's seasonal beverages and food, inspired by the festive flavours of saffron, marigold and rose, as well as its Diwali Blend and a curated gifting collection. Agency and production credits were not disclosed.

The film is on the Starbucks India YouTube channel.

More campaigns on Ad Tribe.

#Diwali Campaigns#Festive Campaigns#Tata Starbucks
Follow Ad Tribe