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Soham Bhagnari Joins Uber Advertising As Head Of Strategic Verticals

Ad Tribe! Bureau2 min read
Soham Bhagnari, new head of strategic verticals at Uber Advertising, in a navy blazer on a terracotta backdrop

Soham Bhagnari has joined Uber Advertising as head of strategic verticals, a Mumbai-based role covering consumer packaged goods (CPG), pharmaceuticals and automotive brands. Bhagnari announced the move on LinkedIn.

  • Company: Uber Advertising, the ads business of Uber
  • Role: Head of strategic verticals for CPG, pharma and auto
  • Previously: Senior business development manager at Amazon
  • Experience: More than 20 years in digital marketing, media strategy, agency partnerships and business development

Soham Bhagnari at Amazon

Bhagnari spent more than four years at Amazon as senior business development manager. He was part of the core team that brought ad-supported Prime Video to market in India. His remit covered structuring joint business partnerships with enterprise brands, supporting agency adoption of Amazon DSP and managing commercial growth across his agency portfolio.

Hotstar, FoxyMoron and the Agency Years

Before Amazon he worked at Hotstar from March 2020 to July 2022 as senior manager, regional agency lead. Earlier he was business head for the west at FoxyMoron and associate vice president at iProspect.

He spent nearly five years as director, digital at Clique Communications Group, where he led digital and business development, advised clients and managed media planning and technology teams. His career also includes roles at Mindshare India, PHD and Wunderman.

Outside his day job, Bhagnari is a faculty lecturer at the Indian Institute of Digital Education and a programme mentor in digital marketing and analytics at Emeritus India.

Why the Verticals Matter

CPG, pharma and auto are among the biggest advertising categories in India, and each buys media in its own way. Pairing them under a single vertical lead gives Uber Advertising one senior point of contact for brands and their agencies in those categories, someone who has sold video and commerce media to the same buyers at Amazon and Hotstar.

Uber Advertising sells ads across the Uber app, which puts it in the wider contest for retail and commerce media budgets that platforms such as Amazon have built up in India.

More people moves on Ad Tribe.

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