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✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult✦Ad Tribe Awards - South: Entries Are Open For The Inaugural Edition✦Meta Lets AI Agents Set Up WhatsApp Business Messaging✦Delta Exchange Puts A Crypto Brand On India’s On-Ground Cricket Inventory✦HP Will Pre-Load Perplexity’s App On Its Windows PCs✦Mahindra Manulife Appoints Ruchika Malhan Varma To A Combined Marketing And Customer Role✦Jio Puts Canva’s Paid Design Tools In Front Of Millions Of Users✦Hero VIDA Takes Title Sponsorship Of India’s New Zealand Tour✦Meta One Puts Creator And Business Tools Behind A Subscription✦BharatPe Names Yugal Tiwari Chief Product And Marketing Officer✦UPI MDR Of 0.4% Starts 15 October On Merchant Payments Above Rs 2,000✦The Rights Problem Hiding In Every UGC Campaign✦Royal Enfield: From Fading Motorcycle Brand to Global Cult

Campaigns

149 stories

New campaign work from India: the films, launches and ambassador debuts, plus what each one is actually trying to sell, and to whom.

A woman's hands pressing soil around a sapling, from Greenpanel's Hum Hain Greenpanel anthem film
Campaigns

Greenpanel has released Hum Hain Greenpanel, a brand anthem

Saplings, a timber tractor, a test lab and dealers in flower garlands. A panel maker has put its whole supply chain to music.

A man stands in a glass house at sunset as devices float around him, from Hyundai's BAYON name reveal film

Hyundai Motor India has named its upcoming SUV the Hyundai BAYON

A frame from the Complan film India Ka Complan Boy featuring cricketer Vaibhav Sooryavanshi, who debuted for India at fifteen

Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy

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Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment

Laxmi Dental Launches Illusion Zirconia Campaign With Madhuri Dixit

airpay Marks 14 Years With A First Brand Film Built On Being Forgotten

YiPPee Puts 25 Young Players Across The Board From Magnus Carlsen

Hafele India Puts Sachin Tendulkar Back In The Kitchen For Its Second Film

Duolingo Turns Ullu Da Pattha Into A Compliment For Punjabi Learners

More in Campaigns
MS Dhoni in a hotel lobby in the SpeakX film for the Muh Khol, English Bol campaign

SpeakX Signs MS Dhoni To Tell India Muh Khol, English Bol

A CGI termite carrying a bundle being interviewed by another termite holding a fluffy microphone, from the Greenply film

Greenply Turns TermiVax Into A Termite News Bulletin

Five schoolchildren in uniform eating pasta from tiffin boxes at their classroom desks, from the Smith & Jones film

Smith & Jones Puts Pasta Masala In The School Tiffin

A child and an older woman laughing together, in a frame from the Stay Young at Heart campaign film

Edwards Lifesciences Argues That Breathlessness Is Not Just Age

A Turtlemint digital partner in a frame from the Naye India Ka Naya Digital Partner campaign film

Turtlemint Puts Its Own Agents At The Centre Of The Campaign

Shah Rukh Khan in a tuxedo in the back of a car at night, in a frame from the Vi teaser film

Vi Moves Its Dot And Puts Shah Rukh Khan Behind The Change

The lead character holding a jar of Zandu Balm in a neon-lit room, in a frame from the Undo With Zandu film

Zandu Balm Decides That Peeda Is Not Only Physical

MS Dhoni talking to a young rider in a Gulf workshop, in a frame from the Kuch Behad Kar film

Gulf Pride Tells Riders That Ambition Is Not Measured In CC

The MARS x Giani’s branded canter in Delhi, and the MARS car carrying the MARSIE mascot on its roof in Mumbai

MARS Cosmetics Takes Its Mascot Out In A Mumbai Cab

A frame from the Odonil regional campaign film

Odonil Makes Seven Films Instead Of Dubbing One

A frame from the TATA.CARS manifesto film for the new brand identity

Tata Motors Turns What Everyone Already Says Into A Brand

A frame from the Kissht campaign film, Sachin Tendulkar mid-hiccup holding a glass of water

Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears

22

MMTC-PAMP Makes Sidharth Malhotra The Face Of Purest And More

23

HDFC Life Builds A Term Insurance Film Around The Call You Dread

24

ACKO Health Insurance Sells Discipline Instead Of Fear

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