Himalaya BabyCare Pitches Extra Moisturising Baby Soap For Winter
Himalaya BabyCare has launched a campaign for its Extra Moisturising Baby Soap, centred on adding moisture to babies' daily bath routines, especially in winter. The campaign positions the soap as one product that both cleanses and moisturises dry, sensitive baby skin.
- Brand: Himalaya BabyCare, Himalaya Wellness Company
- Product: Extra Moisturising Baby Soap
- Film length: 30 seconds
- Season: Winter
Watch The Film
What Himalaya BabyCare Is Claiming
The soap contains Aloe Vera and Milk in what Himalaya calls an Aloe-Milk Moisture Complex, which the company says helps moisturise dry baby skin during bathing. The film's description on YouTube also lists almond oil and olive oil. The soap is clinically tested and made without synthetic colours, parabens and phthalates.
The film keeps to a familiar category frame: close-ups of a baby at bath time, soft light and suds, with the product as the gentle choice. Its YouTube description closes on the line that little ones deserve skincare "as gentle as your love".
What Himalaya Said
Chakravarthi N. V., director of BabyCare at Himalaya Wellness Company, said the aim is "to go beyond cleansing by adding moisturising care to baby's everyday bath routine," and to make baby care "hassle-free and worry-free for parents."
The Context
Winter is the season baby care brands push moisture, as parents look for products for dry skin. Combining soap and moisture in one bar answers a common worry that soap dries skin out. The category is crowded, with Johnson's Baby signing Parineeti Chopra, Aveeno Baby testing ChatGPT ads and challengers such as BabyOrgano. Himalaya has not named the agency behind the campaign or shared media plans, and the soap is one part of a BabyCare skincare portfolio that Himalaya says is designed for different everyday care needs, so the campaign also serves as a reminder of the wider range for parents.
More about the range is on Himalaya Wellness' website.
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