Wobble Signs Suryakumar Yadav As Brand Ambassador For Speed 5G
Wobble Smartphones has appointed cricketer Suryakumar Yadav as its brand ambassador ahead of the launch of its next phone, the Wobble Speed 5G. Yadav will appear in the brand's campaigns for the device, which will run under its "Wobble To Win" platform.
- Brand: Wobble, by Indkal Technologies
- Ambassador: Suryakumar Yadav
- Product: Wobble Speed 5G
- Platform: Wobble To Win
Why Wobble Chose Suryakumar Yadav
Anand Dubey, CEO of Indkal Technologies, which makes Wobble phones, said Yadav "embodies the 'Start- Wobble- Become' spirit perfectly," calling the cricketer "that boy next door" who became a national hero. The brand line plays on the idea that a wobble along the way is part of getting somewhere.
What Yadav Said
Yadav, who is managed by RISE Worldwide, said: "I've always believed in doing things my own way, embracing challenges and constantly looking to push boundaries." Yadav said Wobble brings together "speed, performance and distinctive design" and has an ambition to challenge the status quo.
What We Know About The Speed 5G
Very little so far. Wobble has not announced the phone's specifications, price or availability, and says more details will come at the official launch. The launch visual shows Yadav holding a maroon handset with a large circular camera module.
The Context
India's smartphone market is crowded at every price point, and a new brand's first job is to be noticed. A cricketer is the fastest route to that, which is why handset makers lean on them so heavily. Yadav, one of India's best-known T20 batters, has been busy with brand work, recently fronting The Indian Garage's rebrand. Other phone makers have gone to film, as HMD did with Sreeleela.
More about the brand is on Wobble's website. The value of the deal was not disclosed.
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