Anil Poonia Joins Invesco Mutual Fund As Brand, Communication And PR Lead
Anil Poonia has joined Invesco Asset Management India as lead for brand, communication and PR. Poonia will run the brand, communication and public relations functions at the company, which manages Invesco Mutual Fund, with a focus on its brand positioning and communication programmes. Poonia shared the move on LinkedIn.
- Company: Invesco Asset Management India
- New role: Lead, brand, communication and PR
- Previously: JioBlackRock Mutual Fund
- Experience: More than seven years in digital marketing
Anil Poonia's Career In Financial Services
Poonia joins from JioBlackRock Mutual Fund. Before that, Poonia worked at HSBC Mutual Fund, ICICI Prudential Asset Management Company and the brokerage Samco Securities, with an earlier role at TK Elevator outside financial services.
Poonia's background is in digital: more than seven years of running marketing campaigns and building brands through digital platforms. That experience comes from both large fund houses and a digital-first broker, and from both sides of the business: asset managers that sell funds and a platform that investors trade through. Invesco has not said who Poonia reports to.
What The Role Covers
The position brings brand, corporate communication and PR under one lead. For a fund house, that spans investor-facing brand work, media relations around fund launches and market commentary, and digital campaigns, all within SEBI's and AMFI's rules on how mutual funds can advertise.
The Context
Mutual fund marketing in India has become more crowded and more digital as SIP flows have grown and new entrants, including JioBlackRock, have built brands quickly online. Fund houses have been hiring marketers who can work across performance and reputation. Recent moves in the category include Anvi Dadhich joining JioBlackRock Investment Advisers as marketing lead, and campaigns such as HSBC Mutual Fund's SIP campaign and Tata Mutual Fund's cinema push.
More about the fund house is on Invesco Mutual Fund's website. Invesco has not issued a statement.
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