Lenovo Names Shilpa Marodia Marketing Director For India And South Asia
Lenovo has appointed Shilpa Marodia marketing director for India and South Asia. Marodia joins the technology company from Amazon India, after a career that has run through some of the largest consumer goods marketers in the country.
- Company: Lenovo
- New role: Marketing director, India and South Asia
- Previously: Amazon India
- Earlier: Tata Consumer Products, P&G, Unilever
Shilpa Marodia's Recent Roles
At Amazon India in Bengaluru, Marodia worked in marketing programmes for FMCG consumables from August 2022. Before that, Marodia was marketing director at Tata Consumer Products in Mumbai from October 2020 to August 2022.
At Procter and Gamble, Marodia joined as marketing manager in a P&L role in February 2018 and was category head in Mumbai from July 2019 to October 2020.
Eight Years At Unilever
Marodia spent eight years and three months at Unilever from April 2009, starting in global brand management on Lux, then working on Lakme and skin brands development from September 2011. From October 2012 to October 2016 the role was brand manager for professional salon brands, followed by direct-to-consumer ecommerce brand manager until June 2017.
Before Unilever, Marodia worked in marketing at Johnson and Johnson in Singapore, and earlier on SAP Labs consulting through Cognizant Technology Solutions.
The Context
Technology brands in India have increasingly hired marketers from FMCG and ecommerce as PCs, tablets and phones are sold more like consumer goods, through retail, marketplaces and festive campaigns. A marketer with ecommerce, beverages, personal care and salon brands on the record brings experience of both shelf and screen to a category that now sells on both. Lenovo's recent India work includes its Damn The Odds campaign for the Idea Tab Pro, and it earlier handed India communications to Kiran Balasubramanian.
More about the company is on Lenovo India's website. Lenovo has not issued a statement.
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