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Priyam Kanchwala Takes Media Strategy Lead Role At Colgate-Palmolive

Ad Tribe! Bureau2 min read
Priyam Kanchwala, strategy and brand experience media lead at Colgate-Palmolive India

Colgate-Palmolive (India) has named Priyam Kanchwala strategy and brand experience media lead, effective November 2026. The role is based in Maharashtra and is held on a hybrid basis.

  • Company: Colgate-Palmolive (India)

  • New role: Strategy and brand experience media lead

  • Previously: Senior manager, integrated media

  • At Colgate-Palmolive since: March 2022

Priyam Kanchwala At Colgate-Palmolive

Kanchwala joined Colgate-Palmolive in Mumbai as media manager in March 2022 and became senior manager, integrated media, in November 2023. The new title widens the brief from media buying and integration to strategy and brand experience, at a large advertiser in oral and personal care. The total time at the company is now four years and nine months.

Earlier Roles On The Advertiser Side

Before Colgate-Palmolive, Kanchwala spent three years and nine months at Marico in Mumbai, as media manager from June 2018 to February 2021 and then group marketing manager for media from March 2021 to February 2022.

Agency Years

Kanchwala spent five years and eight months at Madison World: senior planning manager from January 2011 to December 2013, working as senior media planner on Marico, then account controller from January 2014 to March 2016, and strategic account director from April to August 2016. The career began at Mediaedge:cia, as a business executive from May 2008 to December 2010.

The Context

Moving from agency planning to client-side media is a common path in Indian FMCG, where large advertisers have been building in-house media teams that set strategy and hold agencies to account. Kanchwala's career runs through both sides, and through two of the country's biggest FMCG media budgets, at Marico and now Colgate-Palmolive, which gives the role both the planner's and the buyer's view. Ad Tribe earlier reported on Colgate-Palmolive handing Palmolive's D2C advertising to Bombay Shaving Company.

More about the company is on Colgate-Palmolive India's website.

More people moves on Ad Tribe.

#appointments#colgate palmolive#media planning
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