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Mahindra Names Shuchi Suri Chief Sales And Marketing Officer, Automotive

Ad Tribe! Bureau2 min read
Shuchi Suri, chief sales and marketing officer for Mahindra's automotive business

Mahindra has named Shuchi Suri chief sales and marketing officer for its automotive business, which makes the group's cars and utility vehicles. Suri joined Mahindra in May 2026 as executive vice president, based in Mumbai.

  • Company: Mahindra, automotive business
  • New role: Chief sales and marketing officer
  • Joined Mahindra: May 2026
  • Previously: Global head of homecare, Unilever

Shuchi Suri's 23 Years At Unilever

Suri spent 23 years at Unilever, joining as a business leadership trainee in Delhi in 2003 and starting in sales as a sales and customer manager in the Delhi region. In marketing in Mumbai, Suri was country brand manager for the beauty portfolio and then country marketing manager for skincare.

A move to London followed, in marketing for fabric conditioners and later as global director for fabric care. In Asia, Suri was business director for North Asia, split between Singapore and Shanghai, and then senior director for Asia Pacific, before becoming vice president for home and hygiene in Singapore from March 2020. From June 2022 to April 2026 Suri was global head of homecare at Unilever's London headquarters.

What Suri Brings

Suri's listed strengths include business turnarounds, profitable market expansion, brand building, portfolio transformation, innovation, communications and experience-first business models. Combining sales and marketing in one role gives Suri charge of both the brand and the showroom, at a time when Mahindra's SUVs compete in one of the busiest segments of the Indian car market.

The Context

The appointment adds to a run of senior hires from Unilever at Mahindra, after Purnima Lamba left Unilever to run the Mahindra brand as group chief brand officer. FMCG marketers are increasingly being hired into automotive roles as carmakers sell more through digital journeys and lean harder on brand. Mahindra has not issued a statement on the appointment.

More about the company is on Mahindra's automotive website.

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#appointments#automotive marketing#Mahindra
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