Shivam Arora Joins Info Edge As Head Of Marketing For Jeevansathi
Shivam Arora has joined Info Edge India as senior vice president and head of marketing for Jeevansathi, the company's matrimonial platform. Arora announced the move on LinkedIn and will lead brand, growth and performance marketing for the platform.
- Company: Info Edge India
- Platform: Jeevansathi
- New role: Senior vice president and head of marketing
- Previously: Haleon
Shivam Arora's Consumer Health Years
Arora comes from Haleon, where the most recent brief was marketing strategy for ENO. Before that, as senior brand manager on Centrum Multivitamins, Arora led the brand's India launch and ran campaigns to build awareness of the multivitamin category.
Dabur And Earlier Roles
Arora spent more than four years at Dabur India. As group brand manager, the portfolio included Dabur Chyawanprash, the launch of Dabur Vita, the company's entry into health food drinks, and the digestives and men's wellness range, with TV and digital campaigns for Pudin Hara. An earlier role there as category activation manager covered customer marketing across home, skin and oral care.
The career began in sales, with channel marketing and area sales roles at L'Oreal and a stint as area sales manager at Wipro Consumer Care and Lighting.
The Context
The move takes an FMCG and consumer health marketer into consumer internet. Jeevansathi competes in a category where trust, safety and family decision-making shape the brand as much as performance marketing does, and where acquisition spend runs high. Info Edge also runs Naukri, 99acres and Shiksha. Arora's mix of brand launches and sales experience fits a role that spans the brand's story and its growth numbers, and the Dabur Vita and Centrum launches in particular show experience of building a new category from scratch. Ad Tribe tracks more marketing appointments.
More about the platform is on Jeevansathi's website. Info Edge has not issued a statement.
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