OpenAI Launches Businesses In ChatGPT, With Brand-Run AI Agents
OpenAI has launched Businesses in ChatGPT in beta, giving companies a way to manage how they show up in ChatGPT, which OpenAI says is used by 1.2 billion people each week. Businesses can claim their profile, update their information and see how people engage with them, and some can now launch their own AI agent inside ChatGPT.
- Company: OpenAI
- Product: Businesses in ChatGPT, through Business Hub
- Status: Beta, announced 10 November 2026
- Business Agents: Eligible ecommerce and online service businesses in the US
How Businesses In ChatGPT Works
In Business Hub, a company claims its organisation and, once verified, can update key details and add self-service product feeds with pricing and availability. Any eligible business located where ChatGPT is available can claim its listing. OpenAI Enterprise customers and advertisers can work through their OpenAI representative, and Shopify merchants can connect their store from Business Hub or the Shopify admin. Eligible Shopify products are already in ChatGPT through Shopify Catalog.
Insights, With Privacy Limits
Business Hub shows aggregated insights: how many times a business is mentioned, how many website clicks it receives, and discovery topics, the common themes in conversations where its website is cited. OpenAI says it does not share users' conversations or Business Agent chats with businesses, and insights only appear once there are enough conversations to meet its thresholds.
Business Agents And Ads
Once claimed, eligible businesses can build, test and launch a Business Agent. When a business appears in an answer, users can open its ChatGPT profile and choose to start a conversation with the agent, for example to compare two products. That chat is clearly labelled and kept separate from the user's original conversation and from ChatGPT's own answers. Businesses can also sponsor their agent and use it as the destination for ChatGPT Ads, with sponsored placements labelled as such.
What It Means For Brands In India
Indian businesses can claim and manage their profiles now, but Business Agents start in the US only. OpenAI says it plans to expand both to more markets and business categories. For marketers, the move turns AI answers into a channel with its own listing management, analytics and paid layer, much as search did. Ad Tribe has covered Axis Max Life Insurance's ChatGPT ads and OpenAI's visual ad format test.
The announcement is on OpenAI's website.
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