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Ad Tech

Amazon's Text-To-Shop Lets Shoppers Buy By Texting Alexa

Ad Tribe! Bureau2 min read
A shopper's phone showing a text conversation with Alexa Shopping building a grocery cart, from Amazon's text-to-shop launch

Amazon has launched text-to-shop, letting customers send a text to its AI shopping agent, Alexa for Shopping, to search for products, build a cart, buy, and get delivery updates. Customers text a contact called Alexa Shopping from their phone's messaging app.

  • Company: Amazon
  • Product: Alexa for Shopping, by text
  • Market: United States
  • Rollout: Invitations from 6 November 2026

How Text-To-Shop Works

Customers accept the terms, link their phone number and start texting. The agent searches, compares options and replies with suggestions, then adds items to the cart and completes the purchase when the customer is ready. One message can carry several tasks, such as dog food, a gift and paper towels.

It can build weekly grocery orders or a cart from a recipe, reorder a past purchase with approval, find similar products from a photo, send price-drop and new-release alerts, show up to a year of price history, and track orders and lists. It remembers preferences, such as buying only vegan products.

Conversations carry across surfaces: a chat started by text can continue in the Amazon Shopping app, on Amazon.com or on Alexa-enabled devices, and the other way round.

The Numbers Amazon Shared

Amazon says more than 400 million customers used Alexa for Shopping in the last 12 months, and that use of its agentic features has grown more than eightfold since the start of the year.

Rajiv Mehta, vice president of conversational shopping, Amazon, said, "Now with Alexa for Shopping, your personal shopping agent is just a text away."

Rollout

A small group of US customers began receiving text invitations on 6 November 2026, and Amazon plans to extend this to millions more US customers in the coming weeks. Amazon has not announced a date for India. Ad Tribe has looked at what shopping inside an assistant means for brands in The Buy Button Inside The Assistant.

Details are on About Amazon.

More ad tech on Ad Tribe.

#Agentic Commerce#AI Shopping#Amazon
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